A data profile of the people who buy, follow and care about Psychology in Spain — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 15,047,739 people in Spain.
The average Psychology fan in Spain is 45.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Motivation, Self-esteem, Self-awareness, with strongest over-indexing on Motivation (1.58× the country average).
Demographically, the Psychology audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Psychology fan in Spain is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Motivation.
The key figures that characterise the Psychology profile in Spain.
65.0% are female, 35.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 45.2 |
| Estimated audience size | 15,047,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Psychology audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
Where the Psychology audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~4M | 1.44× | |
| 02 | Community of Madrid | ~3.5M | 1.37× | |
| 03 | Comunidad Valenciana | ~2M | 1.26× | |
| 04 | Balearic Islands | ~500K | 1.21× | |
| 05 | Canary Islands | ~900K | 1.16× | |
| 06 | Region of Murcia | ~600K | 1.08× | |
| 07 | Andalusia | ~3M | 1.06× | |
| 08 | Navarre | ~200K | 0.97× | |
| 09 | La Rioja | ~90K | 0.95× | |
| 10 | Basque Autonomous Country | ~500K | 0.93× | |
| 11 | Aragon | ~400K | 0.93× | |
| 12 | Cantabria | ~200K | 0.92× | |
| 13 | Principality of Asturias | ~300K | 0.90× | |
| 14 | Galicia | ~600K | 0.88× | |
| 15 | Castile and León | ~600K | 0.87× | |
| 16 | Castilla-La Mancha | ~500K | 0.87× | |
| 17 | Extremadura | ~300K | 0.85× |
The strongest cross-interests of the Psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-knowledge (psychology) | Health | 1.76× | ||
| 02 | Psychopedagogy | Business & Career | 1.73× | ||
| 03 | Clinical psychology | Health | 1.70× | ||
| 04 | Crecimiento Personal | Business & Career | 1.70× | ||
| 05 | Gold plating | Fashion & Accessoires | 1.65× | ||
| 06 | Self-esteem | Health | 1.64× | ||
| 07 | Self-awareness | Health | 1.61× | ||
| 08 | Attachment parenting | Kids & Family | 1.61× | ||
| 09 | Self-confidence | Health | 1.59× | ||
| 10 | Corpo Saudável | Topic | 1.59× | ||
| 11 | Motivation | Business & Career | 1.58× | ||
| 12 | Positive psychology | Health | 1.55× | ||
| 13 | Multiple birth | Kids & Family | 1.55× | ||
| 14 | Baby monitor | Kids & Family | 1.55× | ||
| 15 | Emotional intelligence | Health | 1.54× | ||
| 16 | Dulceida | Internet & Social Media | 1.54× | ||
| 17 | Transcendental Meditation | Health | 1.54× | ||
| 18 | Neuroscience | Business & Career | 1.51× | ||
| 19 | Leer | Travel & Leisure | 1.51× | ||
| 20 | Literacy | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.15× | |
| Price Sensitivity | PREMIUM | 1.01× | |
| Spirituality | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Convenience Orientation | PREMIUM | 0.81× | |
| Career Orientation | POWER | 0.82× |
Psychology has an estimated audience of 15,047,739 people in Spain, concentrated in Catalonia and Community of Madrid.
65.0% of Psychology fans are female, 35.0% are male, with an average age of 45.2 years.
Psychology fans show strongest brand affinity for Motivation (1.58×), Self-esteem (1.64×), and Self-awareness (1.61×) over the country average.
Psychology fans in Spain are most concentrated in Catalonia (reach ~4M), Community of Madrid (reach ~3.5M), and Andalusia (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Psychology itself, the audience over-indexes on Self-esteem (1.64×), Self-awareness (1.61×), Self-knowledge (psychology) (1.76×), and Emotional intelligence (1.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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