Psychology Audience in Spain
Psychology has an estimated audience of 15,047,739 people in Spain. 65.0% are female, 35.0% are male, average age 45.2. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Motivation, Self-esteem, Self-awareness, Self-knowledge (psychology), Emotional intelligence.
The average Psychology fan in Spain is 45.2 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Motivation, Self-esteem, Self-awareness, with strongest over-indexing on Motivation (1.58× the country average). Demographically, the Psychology audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Psychology fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 45.2 |
| Estimated audience size | 15,047,739 |
Audience persona
The typical Psychology fan in Spain is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Motivation.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,974,063 | 1.46× |
| Community of Madrid | 3,523,176 | 1.39× |
| Andalusia | 3,151,322 | 1.07× |
| Comunidad Valenciana | 2,177,987 | 1.29× |
| Canary Islands | 896,193 | 1.19× |
| Galicia | 591,539 | 0.84× |
| Region of Murcia | 579,849 | 1.12× |
| Balearic Islands | 540,591 | 1.28× |
| Castile and León | 531,928 | 0.81× |
| Basque Autonomous Country | 515,605 | 0.92× |
| Castilla-La Mancha | 490,162 | 0.8× |
| Aragon | 350,348 | 0.88× |
| Principality of Asturias | 288,135 | 0.81× |
| Extremadura | 203,727 | 0.63× |
| Navarre | 174,935 | 0.93× |
| Cantabria | 153,206 | 0.81× |
| La Rioja | 75,428 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motivation | 1.58× | Business & Career |
| Self-esteem | 1.64× | Health |
| Self-awareness | 1.61× | Health |
| Self-knowledge (psychology) | 1.76× | Health |
| Emotional intelligence | 1.54× | Health |
| Neuroscience | 1.51× | Business & Career |
| Self-confidence | 1.59× | Health |
| Positive psychology | 1.55× | Health |
| Clinical psychology | 1.7× | Health |
| Crecimiento Personal | 1.7× | Business & Career |
| Leer | 1.51× | Travel & Leisure |
| Multiple birth | 1.55× | Kids & Family |
| Baby monitor | 1.55× | Kids & Family |
| Literacy | 1.5× | Kids & Family |
| ERGO Baby | 1.56× | Kids & Family |
| Psychopedagogy | 1.73× | Business & Career |
| Dulceida | 1.54× | Internet & Social Media |
| Corpo Saudável | 1.59× | |
| Gold plating | 1.65× | Fashion & Accessoires |
| Attachment parenting | 1.61× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.31 |
| Design Affinity | PREMIUM | 1.08 |
| Community Orientation | OPEN | 0.98 |
| DIY Mentality | THRILL | 0.94 |
| Family Orientation | CONSERVATISM | 0.94 |
| Social Media Usage | JOY | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
See Psychology audiences in other countries
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Education (14,931,332)
- Philosophy (13,201,802)
- Advertising (12,171,478)
Frequently asked questions
How many fans does Psychology have in Spain?
Psychology has an estimated audience of 15,047,739 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Psychology fans?
65.0% of Psychology fans are female, 35.0% are male, with an average age of 45.2 years.
Which brands do Psychology fans like most?
Psychology fans show strongest brand affinity for Motivation (1.58×), Self-esteem (1.64×), and Self-awareness (1.61×) over the country average.
Where do Psychology fans live in Spain?
Psychology fans in Spain are most concentrated in Catalonia (reach 3,974,063), Community of Madrid (reach 3,523,176), and Andalusia (reach 3,151,322). These three regions account for the largest share of the active audience.
What other brands do Psychology fans also like?
Beyond Psychology itself, the audience over-indexes on Self-esteem (1.64×), Self-awareness (1.61×), Self-knowledge (psychology) (1.76×), and Emotional intelligence (1.54×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.