Advertising Audience in Spain
Advertising has an estimated audience of 12,171,478 people in Spain. 56.5% are female, 43.5% are male, average age 45.3. Top brand affinities: Singer-songwriter, Sports nutrition, MSN, Aldi, Julio Iglesias.
Top brand affinities include Singer-songwriter, Sports nutrition, MSN, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Advertising audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Advertising fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.3 |
| Estimated audience size | 12,171,478 |
Audience persona
The typical Advertising fan in Spain is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| MSN | 3.13× | News |
| Aldi | 2.78× | Shopping |
| Julio Iglesias | 2.57× | Music & Radio |
| TripAdvisor | 3.12× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.2× | Technology & Electronics |
| Oncology | 5.64× | Health |
| Livemusic | 2.97× | Music & Radio |
| CAC 40 | 2.45× | Business & Career |
| Stradivarius | 2.15× | Shopping |
| Girona | 2.93× | Sports |
| 1.61× | Internet & Social Media | |
| Local food | 2.39× | Food & Beverages |
| Orange | 2.51× | Technology & Electronics |
| Conforama | 2.62× | Home & Garden |
| Dentistry | 3.02× | Business & Career |
| Catering | 4× | Food & Beverages |
| Mapfre | 2.08× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.17 |
| Social Media Usage | JOY | 1.06 |
| DIY Mentality | THRILL | 1.03 |
| Need for Security | CONSERVATISM | 1.03 |
| Indulgence | JOY | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
See Advertising audiences in other countries
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Psychology (15,047,740)
- Education (14,931,332)
- Philosophy (13,201,802)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.