A data profile of the people who buy, follow and care about Advertising in Spain — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 12,171,478 people in Spain.
Advertising has an estimated audience of 12,171,478 people in Spain. 56.5% are female, 43.5% are male, average age 45.3. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Aldi, IBEX 35.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (2× the country average).
Demographically, the Advertising audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Advertising fan in Spain is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Advertising profile in Spain.
56.5% are female, 43.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.3 |
| Estimated audience size | 12,171,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Advertising audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 3.11× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.01× | ||
| 03 | Satire | Literature | 2.87× | ||
| 04 | Betfair | Games | 2.28× | ||
| 05 | Refrigerator | Home & Garden | 2.11× | ||
| 06 | Mango | Shopping | 2.03× | ||
| 07 | Iberia (airline) | Travel & Leisure | 2.00× | ||
| 08 | Internet & Social Media | 1.99× | |||
| 09 | Innovation | Business & Career | 1.79× | ||
| 10 | Badoo | Internet & Social Media | 1.75× | ||
| 11 | Distilled beverage | Food & Beverages | 1.72× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.72× | ||
| 13 | Aldi | Shopping | 1.69× | ||
| 14 | Local food | Food & Beverages | 1.64× | ||
| 15 | Travel website | Travel & Leisure | 1.62× | ||
| 16 | Julio Iglesias | Music & Radio | 1.58× | ||
| 17 | IBEX 35 | Business & Career | 1.54× | ||
| 18 | Orange | Technology & Electronics | 1.53× | ||
| 19 | Stradivarius | Shopping | 1.51× | ||
| 20 | Instant messaging | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Indulgence | JOY | 1.23× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Design Affinity | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.