Advertising Audience in United States

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Advertising has an estimated audience of 84,322,372 people in United States. 52.5% are female, 47.5% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Houston Astros, Hobby Lobby.

The average Advertising fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (30.51× the country average). Demographically, the Advertising audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Advertising fans

Demographic split for Advertising audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.5
Estimated audience size84,322,372

Audience persona

The typical Advertising fan in United States is balanced, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Advertising in United States
RegionReachAffinity
California11,231,6271.21×
Texas7,849,3621.08×
Florida7,250,8941.27×
New York5,467,1821.16×
Ohio3,047,3591.17×
Georgia2,964,5091.14×
Illinois2,834,7441.01×
Pennsylvania2,732,9960.96×
North Carolina2,613,5581.03×
Virginia2,381,2751.16×
Michigan2,264,3781.03×
New Jersey2,130,5120.99×
Washington1,978,3591.17×
Arizona1,836,9461.07×
Tennessee1,725,1291.02×
Massachusetts1,605,7580.97×
Indiana1,539,5421×
Maryland1,500,5651.03×
Missouri1,320,2710.97×
South Carolina1,286,5971.01×
Alabama1,270,9771.08×
Colorado1,210,6050.91×
Louisiana1,173,6071.08×
Wisconsin1,095,6260.86×
Minnesota1,078,3920.89×
Kentucky1,058,3461×
Oregon1,051,5351.09×
Oklahoma983,9131.05×
Nevada854,8201.05×
Mississippi778,1081.12×
Utah760,6401.01×
Connecticut753,1870.89×
Iowa726,8641.05×
Arkansas702,6661.01×
Kansas675,5711.02×
Idaho370,0090.87×
West Virginia368,8820.94×
Nebraska364,3380.86×
New Mexico357,3310.85×
Hawaii353,4600.98×
Washington, District of Columbia325,0171.28×
New Hampshire272,5020.82×
Alaska255,1431.41×
Maine237,6880.79×
Rhode Island216,5790.81×
Delaware190,3280.82×
Montana182,2130.78×
South Dakota158,9170.82×
North Dakota152,7830.88×
Vermont112,3150.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Advertising audience
BrandAffinityCategory
Kia Sportage30.51×Cars & Mobility
Honda HR-V20.34×Cars & Mobility
Pre-school playgroup20.84×Kids & Family
Houston Astros4.6×Sports
Hobby Lobby2.07×Home & Garden
MSN2.02×News
Jeep Grand Cherokee5.51×Cars & Mobility
Livemusic2.63×Music & Radio
Staples (Canada)2.47×Business & Career
Best Buy1.82×Shopping
Aldi1.79×Shopping
Taco Bell1.77×Food & Beverages
Aubrey Plaza4.69×Movies & TV
Great Clips2.34×Beauty & Wellness
Los Angeles Dodgers2.73×Sports
Jack Black4.44×Movies & TV
Dentistry1.98×Business & Career
Lace wig2.03×Beauty & Wellness
CarGurus1.95×Cars & Mobility
Wedding dress2.36×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Advertising audience
TraitClusterScore
ExtroversionTHRILL1.27
LGBTQ+ IdentityOPEN1.14
Risk AppetiteTHRILL1.09
Social Media UsageJOY1.07
SustainabilityBALANCE1.06
Early Adopter MentalityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Advertising
CountryShare
United States18.6%
India4.6%
Brazil4.3%

See Advertising audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Advertising have in United States?

Advertising has an estimated audience of 84,322,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Advertising fans?

52.5% of Advertising fans are female, 47.5% are male, with an average age of 41.5 years.

Which brands do Advertising fans like most?

Advertising fans show strongest brand affinity for Kia Sportage (30.51×), Honda HR-V (20.34×), and Pre-school playgroup (20.84×) over the country average.

Where do Advertising fans live in United States?

Advertising fans in United States are most concentrated in California (reach 11,231,627), Texas (reach 7,849,362), and Florida (reach 7,250,894). These three regions account for the largest share of the active audience.

What other brands do Advertising fans also like?

Beyond Advertising itself, the audience over-indexes on Honda HR-V (20.34×), Pre-school playgroup (20.84×), Houston Astros (4.6×), and Hobby Lobby (2.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.