Rascasse Audience Intelligence

Advertising Audience in United States

A data profile of the people who buy, follow and care about Advertising in United States — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 84,322,372 people in United States.

#8among Field of study in United States#100among Topic in United States#15in Business & Career

The average Advertising fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drawing, Foodie, Innovation, with strongest over-indexing on Drawing (1.56× the country average).

Demographically, the Advertising audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Advertising fan in United States is balanced, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Drawing.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Advertising profile in United States.

Audience size
84.3M
in United States
Gender
52.5%♀
47.5% male
Age
41.5
average years
Country rank
#124
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Advertising fans

52.5% are female, 47.5% are male, average age 41.5.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Advertising audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.5
Estimated audience size84,322,372
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Advertising audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Advertising audience comes from United States.

Worldwide audience distribution share by country for Advertising
CountryShare
United States18.6%
India4.6%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Advertising audience in United States is strongest.

Fig. 05

Top regions by affinity

Advertising fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~300K1.41×
02Florida~6.5M1.17×
03California~11M1.15×
04Mississippi~800K1.14×
05Georgia~3M1.12×
06Alabama~1.5M1.11×
07Washington~2M1.10×
08Washington, District of Columbia~300K1.10×
09Ohio~3M1.09×
10Virginia~2M1.09×
11Louisiana~1M1.09×
12Texas~8M1.08×
13North Carolina~2.5M1.06×
14Arizona~2M1.06×
15New York~5M1.05×
16Indiana~1.5M1.05×
17Kentucky~1M1.05×
18Oklahoma~1M1.05×
19Arkansas~700K1.05×
20Oregon~1M1.04×
21Iowa~700K1.04×
22Kansas~700K1.04×
23South Carolina~1.5M1.03×
24Nevada~800K1.01×
25Utah~800K1.01×
26Maryland~1.5M1.00×
27Hawaii~400K1.00×
28Michigan~2M0.99×
29Tennessee~1.5M0.99×
30Missouri~1.5M0.99×
31Illinois~3M0.98×
32West Virginia~400K0.97×
33Pennsylvania~2.5M0.96×
34New Jersey~2M0.96×
35New Mexico~400K0.96×
36North Dakota~200K0.95×
37Idaho~400K0.93×
38Wisconsin~1M0.92×
39Minnesota~1M0.92×
40Nebraska~400K0.92×
41South Dakota~200K0.92×
42Massachusetts~1.5M0.91×
43Colorado~1M0.91×
44Connecticut~800K0.91×
45Delaware~200K0.86×
46New Hampshire~300K0.85×
47Montana~200K0.84×
48Maine~200K0.82×
49Rhode Island~200K0.81×
50Vermont~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Advertising, United States
0.80×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Advertising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Advertising audience
#·InterestCategoryAffinity×
01Social media marketingBusiness & Career1.79×
02Compact carCars & Mobility1.70×
03Greeting cardKids & Family1.62×
04Labor DayPolitics & Society1.61×
05CrosswordGames1.60×
06Political scienceBusiness & Career1.59×
07InnovationBusiness & Career1.58×
08Self-employmentBusiness & Career1.57×
09Hot chocolateFood & Beverages1.57×
10DrawingHome & Garden1.56×
11Movie theaterMovies & TV1.56×
12Credit unionBusiness & Career1.56×
13FacialBeauty & Wellness1.54×
14MeteorologyHome & Garden1.53×
15DoughFood & Beverages1.51×
16Non-governmental organizationPolitics & Society1.51×
17FoodieFood & Beverages1.50×
18FundraisingBusiness & Career1.50×
19Risk managementBusiness & Career1.50×
20Ancient EgyptPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Advertising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Advertising audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.22×
Convenience OrientationPREMIUM1.20×
ExtroversionTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Advertising audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Pet OwnershipJOY0.93×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Advertising have in United States?

Advertising has an estimated audience of 84,322,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Advertising fans?

52.5% of Advertising fans are female, 47.5% are male, with an average age of 41.5 years.

03

Which brands do Advertising fans like most?

Advertising fans show strongest brand affinity for Drawing (1.56×), Foodie (1.5×), and Innovation (1.58×) over the country average.

04

Where do Advertising fans live in United States?

Advertising fans in United States are most concentrated in California (reach ~11M), Texas (reach ~8M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Advertising fans also like?

Beyond Advertising itself, the audience over-indexes on Foodie (1.5×), Innovation (1.58×), Social media marketing (1.79×), and Movie theater (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Advertising audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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