Rascasse Audience Intelligence

Movie theater Audience in United States

A data profile of the people who buy, follow and care about Movie theater in United States — modelled from more than twelve digital signal sources. Movie theater has an estimated audience of 25,430,405 people in United States.

#817among Topic in United States#85in Movies & TV

The average Movie theater fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Breaking Bad, Televisions, Peacemaker, with strongest over-indexing on Breaking Bad (6.98× the country average).

Demographically, the Movie theater audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Movie theater fan in United States is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Breaking Bad.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Movie theater profile in United States.

Audience size
25.4M
in United States
Gender
52.2%♀
47.8% male
Age
41.2
average years
Country rank
#1205
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Movie theater fans

52.2% are female, 47.8% are male, average age 41.2.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Movie theater audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.2
Estimated audience size25,430,405
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Movie theater audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4923%
50+24%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Movie theater audience comes from United States.

Worldwide audience distribution share by country for Movie theater
CountryShare
United States18.7%
Germany5.2%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Movie theater audience in United States is strongest.

Fig. 05

Top regions by affinity

Movie theater fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~60K1.48×
02New Mexico~200K1.42×
03Hawaii~100K1.35×
04Colorado~500K1.32×
05California~3.5M1.28×
06Texas~3M1.28×
07Nevada~300K1.26×
08Oregon~300K1.17×
09Utah~300K1.17×
10Alaska~60K1.16×
11Arkansas~200K1.13×
12North Carolina~800K1.10×
13Washington~600K1.09×
14Idaho~100K1.09×
15Florida~2M1.07×
16South Carolina~400K1.07×
17Minnesota~400K1.04×
18Oklahoma~300K1.04×
19Mississippi~200K1.04×
20Georgia~800K1.02×
21South Dakota~60K1.02×
22Nebraska~100K0.98×
23Vermont~40K0.98×
24Illinois~800K0.97×
25Arizona~500K0.95×
26Wisconsin~400K0.95×
27Delaware~70K0.95×
28New York~1.5M0.94×
29Tennessee~500K0.94×
30Washington, District of Columbia~70K0.93×
31Pennsylvania~800K0.92×
32Virginia~600K0.92×
33Indiana~400K0.92×
34Kansas~200K0.92×
35Iowa~200K0.90×
36New Hampshire~90K0.90×
37Maryland~400K0.89×
38Missouri~400K0.89×
39Michigan~600K0.88×
40Kentucky~300K0.88×
41Connecticut~200K0.88×
42Ohio~700K0.86×
43Louisiana~300K0.86×
44Maine~80K0.86×
45Alabama~300K0.83×
46Rhode Island~70K0.82×
47New Jersey~500K0.77×
48Massachusetts~400K0.77×
49Montana~50K0.74×
50West Virginia~90K0.73×
Fig. 06

Affinity by region

Affinity by region — Movie theater, United States
0.73×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Movie theater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Movie theater audience
#·InterestCategoryAffinity×
01Breaking BadMovies & TV6.98×
02PeacemakerMovies & TV2.20×
03CBSMovies & TV1.87×
04NBCMovies & TV1.77×
05TelevisionsTechnology & Electronics1.71×
06Rock musicMusic & Radio1.70×
07Comedy moviesMovies & TV1.70×
08ChaserMusic & Radio1.69×
09Pop musicMusic & Radio1.67×
10BooksLiterature1.64×
11Current eventsArts & Culture1.61×
12Video gamesGames1.58×
13PhotographyArts & Culture1.57×
14U.S. stateTravel & Leisure1.57×
15RecipesFood & Beverages1.57×
16Hip hop musicMusic & Radio1.55×
17DogsPets & Animals1.54×
18XInternet & Social Media1.53×
19CookingFood & Beverages1.51×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Movie theater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Movie theater audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.45×
Convenience OrientationPREMIUM1.44×
Family OrientationCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Movie theater audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.84×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Movie theater have in United States?

Movie theater has an estimated audience of 25,430,405 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Movie theater fans?

52.2% of Movie theater fans are female, 47.8% are male, with an average age of 41.2 years.

03

Which brands do Movie theater fans like most?

Movie theater fans show strongest brand affinity for Breaking Bad (6.98×), Televisions (1.71×), and Peacemaker (2.2×) over the country average.

04

Where do Movie theater fans live in United States?

Movie theater fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Movie theater fans also like?

Beyond Movie theater itself, the audience over-indexes on Televisions (1.71×), Peacemaker (2.2×), Current events (1.61×), and Rock music (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Movie theater audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Movie theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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