Movie theater Audience in United States

Movie theater logo

Movie theater has an estimated audience of 25,430,405 people in United States. 52.2% are female, 47.8% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Breaking Bad, Peacemaker, Televisions, Current events, Rock music.

The average Movie theater fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Breaking Bad, Peacemaker, Televisions, with strongest over-indexing on Breaking Bad (6.98× the country average). Demographically, the Movie theater audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Movie theater fans

Demographic split for Movie theater audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.2
Estimated audience size25,430,405

Audience persona

The typical Movie theater fan in United States is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Breaking Bad.

Top regions in United States

Top regions ranked by reach for Movie theater in United States
RegionReachAffinity
California3,784,8911.35×
Texas2,951,9111.35×
Florida1,875,4211.09×
New York1,515,2421.07×
North Carolina889,4601.16×
Pennsylvania866,7341.01×
Illinois849,9201×
Georgia807,4481.03×
Ohio667,8780.85×
Washington597,1041.17×
Virginia579,2510.94×
Michigan576,4410.87×
New Jersey554,9090.86×
Colorado526,1891.31×
Tennessee493,8850.97×
Arizona478,3740.92×
Indiana439,0330.95×
Massachusetts417,1310.83×
South Carolina406,5801.06×
Minnesota400,7981.1×
Wisconsin389,9551.02×
Maryland383,4270.88×
Missouri371,9460.91×
Oregon364,0901.25×
Nevada321,5311.31×
Oklahoma304,5231.08×
Alabama293,4790.83×
Louisiana278,4670.85×
Kentucky275,3660.86×
Utah275,1091.21×
Connecticut234,0200.92×
Arkansas228,2801.09×
Mississippi214,8721.03×
Iowa193,6620.92×
Kansas176,3190.88×
New Mexico170,9411.34×
Hawaii148,5391.36×
Idaho131,0721.03×
Nebraska124,9630.98×
New Hampshire85,0760.85×
West Virginia81,5900.69×
Maine75,3910.83×
Washington, District of Columbia72,1530.94×
Delaware67,5550.96×
Rhode Island63,9080.79×
Alaska59,5211.09×
South Dakota54,5960.93×
Montana48,0930.68×
Vermont41,2810.92×
North Dakota39,3980.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Movie theater audience
BrandAffinityCategory
Breaking Bad6.98×Movies & TV
Peacemaker2.2×Movies & TV
Televisions1.71×Technology & Electronics
Current events1.61×Arts & Culture
Rock music1.7×Music & Radio
Comedy movies1.7×Movies & TV
Photography1.57×Arts & Culture
Cooking1.51×Food & Beverages
NBC1.77×Movies & TV
Friends1.75×Movies & TV
Video games1.58×Games
X1.53×Internet & Social Media
Pop music1.67×Music & Radio
U.S. state1.57×Travel & Leisure
Recipes1.57×Food & Beverages
Books1.64×Literature
Dogs1.54×Pets & Animals
Nature1.51×Home & Garden
CBS1.87×Movies & TV
Hip hop music1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Movie theater audience
TraitClusterScore
ExtroversionTHRILL1.25
Community OrientationOPEN1.16
Urban LifestyleOPEN1.09
IndulgenceJOY1.09
Social Media UsageJOY1.09
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Movie theater
CountryShare
United States18.7%
Germany5.2%
United Kingdom5.1%

See Movie theater audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Movie theater have in United States?

Movie theater has an estimated audience of 25,430,405 people in United States, concentrated in California and Texas.

What is the gender split and age of Movie theater fans?

52.2% of Movie theater fans are female, 47.8% are male, with an average age of 41.2 years.

Which brands do Movie theater fans like most?

Movie theater fans show strongest brand affinity for Breaking Bad (6.98×), Peacemaker (2.2×), and Televisions (1.71×) over the country average.

Where do Movie theater fans live in United States?

Movie theater fans in United States are most concentrated in California (reach 3,784,891), Texas (reach 2,951,911), and Florida (reach 1,875,421). These three regions account for the largest share of the active audience.

What other brands do Movie theater fans also like?

Beyond Movie theater itself, the audience over-indexes on Peacemaker (2.2×), Televisions (1.71×), Current events (1.61×), and Rock music (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Movie theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.