Rascasse Audience Intelligence

Recipes Audience in United States

A data profile of the people who buy, follow and care about Recipes in United States — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 99,557,349 people in United States.

#62among Topic in United States#8in Food & Beverages

The average Recipes fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, Google Drive, Savannah Guthrie, with strongest over-indexing on Nancy Mace (2.19× the country average).

Demographically, the Recipes audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Recipes fan in United States is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Nancy Mace.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recipes profile in United States.

Audience size
99.6M
in United States
Gender
61.4%♀
38.6% male
Age
43.5
average years
Country rank
#77
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recipes fans

61.4% are female, 38.6% are male, average age 43.5.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Recipes audience in United States
MetricValue
Female61.4%
Male38.6%
Average age43.5
Estimated audience size99,557,349
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Recipes audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Recipes audience comes from United States.

Worldwide audience distribution share by country for Recipes
CountryShare
United States20.7%
Italy5.0%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recipes audience in United States is strongest.

Fig. 05

Top regions by affinity

Recipes fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1M1.25×
02West Virginia~600K1.25×
03Arkansas~1M1.24×
04Iowa~1M1.23×
05Kentucky~1.5M1.20×
06Missouri~2M1.19×
07Louisiana~1.5M1.18×
08Oklahoma~1.5M1.18×
09Idaho~600K1.17×
10North Dakota~200K1.15×
11South Dakota~300K1.13×
12Wisconsin~1.5M1.10×
13Kansas~900K1.10×
14South Carolina~1.5M1.09×
15Michigan~3M1.08×
16Maine~400K1.08×
17North Carolina~3M1.07×
18Nebraska~500K1.07×
19Ohio~3M1.06×
20Indiana~2M1.06×
21Alabama~1.5M1.06×
22Oregon~1M1.06×
23Montana~300K1.06×
24Tennessee~2M1.05×
25New Hampshire~400K1.03×
26Minnesota~1.5M1.02×
27Pennsylvania~3.5M0.99×
28Alaska~200K0.98×
29Vermont~200K0.98×
30Arizona~2M0.96×
31Washington~2M0.95×
32Florida~6.5M0.94×
33Georgia~3M0.93×
34Connecticut~900K0.93×
35Utah~800K0.92×
36New Mexico~500K0.92×
37Texas~8M0.91×
38Virginia~2M0.90×
39Colorado~1.5M0.90×
40Rhode Island~300K0.90×
41Illinois~3M0.89×
42Delaware~200K0.85×
43New York~4.5M0.83×
44Maryland~1.5M0.81×
45Massachusetts~1.5M0.80×
46Nevada~800K0.78×
47New Jersey~2M0.76×
48California~8M0.75×
49Hawaii~300K0.75×
50Washington, District of Columbia~200K0.59×
Fig. 06

Affinity by region

Affinity by region — Recipes, United States
0.59×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Recipes audience
#·InterestCategoryAffinity×
01Bob Evans (musician)Music & Radio2.72×
02Purchase discountShopping2.60×
03Princess PollyFashion & Accessoires2.54×
04Savannah GuthrieMovies & TV2.42×
05AritziaFashion & Accessoires2.29×
06LabCorpHealth2.20×
07Nancy MacePolitics & Society2.19×
08Western music (North America)Music & Radio2.12×
09Google CalendarInternet & Social Media1.94×
10Ana de ArmasMovies & TV1.93×
11BeyinHealth1.90×
12Creator deityPolitics & Society1.90×
13Google NewsNews1.88×
14WordKids & Family1.86×
15Medicare (United States)Health1.84×
16Homo sapiensKids & Family1.82×
17Old agePolitics & Society1.76×
18Maltese (dog)Pets & Animals1.73×
19Google DriveTechnology & Electronics1.72×
20Scooby-DooMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Recipes audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Healthy LifestyleBALANCE1.10×
Pet OwnershipJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Recipes audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.70×
Early Adopter MentalityPOWER0.70×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Recipes have in United States?

Recipes has an estimated audience of 99,557,349 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Recipes fans?

61.4% of Recipes fans are female, 38.6% are male, with an average age of 43.5 years.

03

Which brands do Recipes fans like most?

Recipes fans show strongest brand affinity for Nancy Mace (2.19×), Google Drive (1.72×), and Savannah Guthrie (2.42×) over the country average.

04

Where do Recipes fans live in United States?

Recipes fans in United States are most concentrated in California (reach ~8M), Texas (reach ~8M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Recipes fans also like?

Beyond Recipes itself, the audience over-indexes on Google Drive (1.72×), Savannah Guthrie (2.42×), LabCorp (2.2×), and Google News (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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