Recipes Audience in United States

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Recipes has an estimated audience of 99,557,349 people in United States. 61.4% are female, 38.6% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Google Drive, Savannah Guthrie, LabCorp, Yahoo!奇摩名人娛樂, Google News.

The average Recipes fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Drive, Savannah Guthrie, LabCorp, with strongest over-indexing on Google Drive (1.72× the country average). Demographically, the Recipes audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Recipes fans

Demographic split for Recipes audience in United States
MetricValue
Female61.4%
Male38.6%
Average age43.5
Estimated audience size99,557,349

Audience persona

The typical Recipes fan in United States is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Recipes in United States
RegionReachAffinity
California8,131,9350.74×
Texas7,781,8300.91×
Florida6,305,7840.94×
New York4,368,2960.79×
Pennsylvania3,490,6251.04×
Ohio3,322,8481.08×
North Carolina3,271,6481.09×
Illinois3,005,1290.91×
Michigan2,991,6361.15×
Georgia2,950,6770.96×
Virginia2,331,1180.96×
Tennessee2,180,2201.09×
Washington2,104,9551.05×
Indiana1,991,8821.1×
Arizona1,953,9480.96×
Missouri1,929,0721.2×
New Jersey1,854,1730.73×
Wisconsin1,798,5031.2×
Massachusetts1,677,1540.86×
Minnesota1,606,8901.13×
South Carolina1,580,7631.06×
Alabama1,549,6341.11×
Colorado1,511,9820.96×
Kentucky1,467,6811.18×
Louisiana1,399,5091.09×
Oklahoma1,367,5221.24×
Maryland1,366,5400.8×
Oregon1,241,1581.09×
Arkansas1,077,9321.31×
Iowa1,013,7331.24×
Mississippi986,2741.2×
Kansas872,5921.11×
Connecticut846,9490.85×
Utah819,6110.92×
Nevada755,7950.78×
Idaho534,6361.07×
West Virginia533,0071.15×
Nebraska521,9921.05×
New Mexico476,4860.95×
Maine416,5151.17×
New Hampshire390,7161×
Hawaii333,9970.78×
Montana297,3931.08×
Rhode Island263,2200.83×
South Dakota236,7241.03×
Delaware208,2210.76×
North Dakota207,4421.01×
Washington, District of Columbia178,7100.6×
Alaska174,9770.82×
Vermont158,5000.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Recipes audience
BrandAffinityCategory
Google Drive1.72×Technology & Electronics
Savannah Guthrie2.42×Movies & TV
LabCorp2.2×Health
Yahoo!奇摩名人娛樂1.54×Internet & Social Media
Google News1.88×News
Homo sapiens1.82×Kids & Family
Word1.86×Kids & Family
Scooby-Doo1.56×Movies & TV
Aritzia2.29×Fashion & Accessoires
Old age1.76×Politics & Society
Purchase discount2.6×Shopping
Ana de Armas1.93×Movies & TV
Beyin1.9×Health
Google Calendar1.94×Internet & Social Media
Bob Evans (musician)2.72×Music & Radio
Maltese (dog)1.73×Pets & Animals
Medicare (United States)1.84×Health
Creator deity1.9×Politics & Society
Princess Polly2.54×Fashion & Accessoires
Western music (North America)2.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Recipes audience
TraitClusterScore
IndulgenceJOY1.3
ExtroversionTHRILL1.09
Price SensitivityPREMIUM1.04
Family OrientationCONSERVATISM1.02
Social Media UsageJOY0.97
Healthy LifestyleBALANCE0.95

Worldwide distribution

Worldwide audience distribution share by country for Recipes
CountryShare
United States20.7%
Italy5.0%
Brazil4.6%

See Recipes audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Recipes have in United States?

Recipes has an estimated audience of 99,557,349 people in United States, concentrated in California and Texas.

What is the gender split and age of Recipes fans?

61.4% of Recipes fans are female, 38.6% are male, with an average age of 43.5 years.

Which brands do Recipes fans like most?

Recipes fans show strongest brand affinity for Google Drive (1.72×), Savannah Guthrie (2.42×), and LabCorp (2.2×) over the country average.

Where do Recipes fans live in United States?

Recipes fans in United States are most concentrated in California (reach 8,131,935), Texas (reach 7,781,830), and Florida (reach 6,305,784). These three regions account for the largest share of the active audience.

What other brands do Recipes fans also like?

Beyond Recipes itself, the audience over-indexes on Savannah Guthrie (2.42×), LabCorp (2.2×), Yahoo!奇摩名人娛樂 (1.54×), and Google News (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.