Rascasse Audience Intelligence

Western music (North America) Audience in United States

A data profile of the people who buy, follow and care about Western music (North America) in United States — modelled from more than twelve digital signal sources. Western music (North America) has an estimated audience of 12,155,306 people in United States.

#81among Musical genre in United States#1943among Topic in United States#203in Music & Radio

The average Western music (North America) fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Country music, Recipes, with strongest over-indexing on Donald Trump (2.41× the country average).

Demographically, the Western music (North America) audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western music (North America) fan in United States is more female, around 44.6 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western music (North America) profile in United States.

Audience size
12.2M
in United States
Gender
65.0%♀
35.0% male
Age
44.6
average years
Country rank
#2934
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western music (North America) fans

65.0% are female, 35.0% are male, average age 44.6.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Western music (North America) audience in United States
MetricValue
Female65.0%
Male35.0%
Average age44.6
Estimated audience size12,155,306
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Western music (North America) audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4925%
50+33%
Fig. 04

Worldwide distribution

82.3%

of the worldwide Western music (North America) audience comes from United States.

Worldwide audience distribution share by country for Western music (North America)
CountryShare
United States82.3%
Canada5.2%
Brazil2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western music (North America) audience in United States is strongest.

Fig. 05

Top regions by affinity

Western music (North America) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~100K1.81×
02Idaho~90K1.51×
03Utah~100K1.21×
04Alaska~30K1.20×
05Vermont~20K1.17×
06Montana~40K1.15×
07North Dakota~30K1.14×
08South Dakota~30K1.13×
09Oregon~100K1.07×
10Arizona~300K1.04×
11Iowa~100K1.03×
12Rhode Island~40K1.01×
13Delaware~30K1.01×
14Oklahoma~100K1.00×
15Maine~40K1.00×
16Colorado~200K0.98×
17West Virginia~60K0.98×
18New Hampshire~50K0.98×
19Nebraska~60K0.97×
20Hawaii~50K0.97×
21Washington~200K0.95×
22Massachusetts~200K0.95×
23Nevada~100K0.95×
24Arkansas~100K0.95×
25Washington, District of Columbia~30K0.95×
26California~1M0.93×
27Mississippi~90K0.93×
28Kentucky~100K0.92×
29Kansas~90K0.92×
30Tennessee~200K0.90×
31Missouri~200K0.90×
32Louisiana~100K0.89×
33Minnesota~200K0.88×
34Alabama~100K0.88×
35Connecticut~100K0.88×
36Indiana~200K0.87×
37Wisconsin~200K0.87×
38South Carolina~200K0.85×
39Ohio~300K0.84×
40Michigan~300K0.84×
41Maryland~200K0.84×
42Texas~900K0.82×
43North Carolina~300K0.82×
44Pennsylvania~300K0.80×
45Illinois~300K0.79×
46New Jersey~200K0.79×
47Georgia~300K0.78×
48Virginia~200K0.78×
49Florida~600K0.74×
50New York~500K0.72×
Fig. 06

Affinity by region

Affinity by region — Western music (North America), United States
0.72×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western music (North America) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western music (North America) audience
#·InterestCategoryAffinity×
01Britney SpearsMusic & Radio3.43×
02Hardware storeHome & Garden2.89×
03Country musicMusic & Radio2.80×
04TraditionPolitics & Society2.71×
05Donald TrumpPolitics & Society2.41×
06Nonprofit organizationPolitics & Society2.33×
07RecipesFood & Beverages2.12×
08ReligionBusiness & Career2.05×
09Documentary moviesMovies & TV2.05×
10PinterestInternet & Social Media2.02×
11Health careBusiness & Career2.02×
12BarbecueFood & Beverages1.97×
13InsuranceBusiness & Career1.97×
14Beauty salonsBeauty & Wellness1.89×
15MedicineBusiness & Career1.88×
16WineFood & Beverages1.88×
17XInternet & Social Media1.86×
18FurnitureHome & Garden1.85×
19Alcoholic beveragesFood & Beverages1.80×
20Home improvementHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western music (North America) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western music (North America) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.71×
SpiritualityBALANCE2.05×
Need for SecurityCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western music (North America) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Quality AwarenessPREMIUM0.71×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western music (North America) have in United States?

Western music (North America) has an estimated audience of 12,155,306 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Western music (North America) fans?

65.0% of Western music (North America) fans are female, 35.0% are male, with an average age of 44.6 years.

03

Which brands do Western music (North America) fans like most?

Western music (North America) fans show strongest brand affinity for Donald Trump (2.41×), Country music (2.8×), and Recipes (2.12×) over the country average.

04

Where do Western music (North America) fans live in United States?

Western music (North America) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Western music (North America) fans also like?

Beyond Western music (North America) itself, the audience over-indexes on Country music (2.8×), Recipes (2.12×), X (1.86×), and Britney Spears (3.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Western music (North America) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Western music (North America). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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