Health insurance Audience in United States

Health insurance logo

Health insurance has an estimated audience of 25,019,978 people in United States. 56.4% are female, 43.6% are male, average age 46.9. Top regions: Texas, California, Florida. Top brand affinities: Medigap, Medicare (United States), Social Security Administration, Concurrent Versions System, Medicare Advantage.

The average Health insurance fan in United States is 46.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Medigap, Medicare (United States), Social Security Administration, with strongest over-indexing on Medigap (9.49× the country average). Demographically, the Health insurance audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Health insurance fans

Demographic split for Health insurance audience in United States
MetricValue
Female56.4%
Male43.6%
Average age46.9
Estimated audience size25,019,978

Audience persona

The typical Health insurance fan in United States is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Medigap.

Top regions in United States

Top regions ranked by reach for Health insurance in United States
RegionReachAffinity
Texas2,839,6531.32×
California2,254,6170.82×
Florida2,146,3331.27×
New York1,373,3390.98×
Georgia1,093,9091.42×
North Carolina924,4931.23×
Illinois916,3891.1×
Ohio828,3721.07×
Pennsylvania793,7610.94×
Virginia679,6201.12×
Tennessee679,4671.35×
Michigan638,9600.98×
New Jersey622,5990.98×
Indiana558,8221.22×
South Carolina520,3901.38×
Arizona481,0660.94×
Missouri477,4211.18×
Alabama453,0461.3×
Washington436,2700.87×
Maryland407,1200.95×
Massachusetts403,3680.82×
Louisiana396,5191.23×
Minnesota376,6431.05×
Kentucky360,5301.15×
Wisconsin349,4400.93×
Colorado339,1590.86×
Mississippi336,9891.63×
Oklahoma282,5811.02×
Arkansas259,9061.26×
Connecticut226,9090.9×
Nevada218,1390.9×
Kansas216,6931.1×
Oregon202,2360.71×
Utah196,6820.88×
Iowa186,2980.9×
Nebraska126,1901.01×
West Virginia116,9551×
New Mexico104,3130.83×
Idaho102,5060.82×
New Hampshire95,1120.96×
Maine66,5840.74×
Rhode Island64,1460.81×
Delaware62,9180.91×
Montana59,1790.85×
Hawaii58,6060.54×
Washington, District of Columbia53,3330.71×
South Dakota49,9150.86×
North Dakota45,9970.89×
Alaska38,1210.71×
Wyoming36,7240.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health insurance audience
BrandAffinityCategory
Medigap9.49×Politics & Society
Medicare (United States)5.51×Health
Social Security Administration8.28×Business & Career
Concurrent Versions System2.98×Technology & Electronics
Medicare Advantage9.65×Health
Old age3.38×Politics & Society
Life insurance3.22×Business & Career
Dollar General2.04×Shopping
Google News3.04×News
LabCorp2.98×Health
Retirement3.26×Business & Career
Breaking news1.72×Movies & TV
Retirement community3.77×Kids & Family
Health insurance in the United States6.94×Politics & Society
Insurance1.77×Business & Career
Health policy3.07×Politics & Society
Health care1.59×Business & Career
Aetna6×Business & Career
Pension3.98×Business & Career
Home insurance3.03×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health insurance audience
TraitClusterScore
Family OrientationCONSERVATISM1.49
Career OrientationPOWER1.42
Need for SecurityCONSERVATISM1.28
Price SensitivityPREMIUM1.24
TravellingTHRILL1.19
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Health insurance
CountryShare
United States30.9%
Brazil6.6%
India5.7%

See Health insurance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Health insurance have in United States?

Health insurance has an estimated audience of 25,019,978 people in United States, concentrated in Texas and California.

What is the gender split and age of Health insurance fans?

56.4% of Health insurance fans are female, 43.6% are male, with an average age of 46.9 years.

Which brands do Health insurance fans like most?

Health insurance fans show strongest brand affinity for Medigap (9.49×), Medicare (United States) (5.51×), and Social Security Administration (8.28×) over the country average.

Where do Health insurance fans live in United States?

Health insurance fans in United States are most concentrated in Texas (reach 2,839,653), California (reach 2,254,617), and Florida (reach 2,146,333). These three regions account for the largest share of the active audience.

What other brands do Health insurance fans also like?

Beyond Health insurance itself, the audience over-indexes on Medicare (United States) (5.51×), Social Security Administration (8.28×), Concurrent Versions System (2.98×), and Medicare Advantage (9.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Health insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.