Rascasse Audience Intelligence

Health insurance Audience in United States

A data profile of the people who buy, follow and care about Health insurance in United States — modelled from more than twelve digital signal sources. Health insurance has an estimated audience of 25,019,978 people in United States.

#836among Topic in United States#143in Business & Career

The average Health insurance fan in United States is 46.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Lindsey Graham, Medigap, Medicare (United States), with strongest over-indexing on Lindsey Graham (3.54× the country average).

Demographically, the Health insurance audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health insurance fan in United States is more female, around 46.9 years old, with strong Need for Security tendencies and a notable affinity for Lindsey Graham.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health insurance profile in United States.

Audience size
25M
in United States
Gender
56.4%♀
43.6% male
Age
46.9
average years
Country rank
#1230
Topic in United States
Fig. 01

Search interest · 12-month trend

+154%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health insurance fans

56.4% are female, 43.6% are male, average age 46.9.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Health insurance audience in United States
MetricValue
Female56.4%
Male43.6%
Average age46.9
Estimated audience size25,019,978
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Health insurance audience in United States
Age bracketShare%
16-198%
20-2912%
30-3915%
40-4922%
50+43%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Health insurance audience comes from United States.

Worldwide audience distribution share by country for Health insurance
CountryShare
United States30.8%
Brazil6.6%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Health insurance fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K1.73×
02Georgia~1M1.36×
03South Carolina~500K1.36×
04Alabama~500K1.32×
05Arkansas~300K1.32×
06Florida~2M1.29×
07Tennessee~600K1.29×
08Texas~2.5M1.22×
09Indiana~500K1.19×
10Louisiana~400K1.19×
11North Carolina~900K1.16×
12Missouri~500K1.15×
13Wyoming~40K1.12×
14Kentucky~300K1.10×
15Kansas~200K1.10×
16West Virginia~100K1.08×
17Illinois~900K1.04×
18North Dakota~50K1.04×
19Ohio~800K1.03×
20Virginia~600K1.02×
21Colorado~400K1.02×
22Minnesota~400K1.02×
23Nebraska~100K1.00×
24Oklahoma~300K0.99×
25Arizona~500K0.96×
26Michigan~600K0.95×
27Iowa~200K0.95×
28New Hampshire~90K0.95×
29Wisconsin~400K0.94×
30Delaware~60K0.94×
31Pennsylvania~800K0.93×
32Maryland~400K0.93×
33South Dakota~50K0.93×
34New Jersey~600K0.91×
35Idaho~100K0.91×
36Montana~60K0.91×
37New York~1M0.89×
38Connecticut~200K0.88×
39Utah~200K0.87×
40Nevada~200K0.86×
41New Mexico~100K0.86×
42Maine~70K0.83×
43Rhode Island~70K0.82×
44Alaska~40K0.81×
45Washington~400K0.80×
46California~2M0.79×
47Massachusetts~400K0.77×
48Washington, District of Columbia~50K0.72×
49Oregon~200K0.71×
50Hawaii~60K0.57×
Fig. 06

Affinity by region

Affinity by region — Health insurance, United States
0.57×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health insurance audience
#·InterestCategoryAffinity×
01Medicare AdvantageHealth9.65×
02MedigapPolitics & Society9.49×
03Social Security AdministrationBusiness & Career8.28×
04Health insurance in the United StatesPolitics & Society6.94×
05Medicare (United States)Health5.51×
06Retirement communityKids & Family3.77×
07Lindsey GrahamPolitics & Society3.54×
08Nancy MacePolitics & Society3.43×
09Old agePolitics & Society3.38×
10RetirementBusiness & Career3.26×
11Life insuranceBusiness & Career3.22×
12Google NewsNews3.04×
13Concurrent Versions SystemTechnology & Electronics2.98×
14LabCorpHealth2.98×
15Melania TrumpPolitics & Society2.30×
16Mitch McConnellPolitics & Society2.25×
17Dollar GeneralShopping2.04×
18Sam's ClubShopping1.83×
19InsuranceBusiness & Career1.77×
20Breaking newsMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health insurance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.70×
Family OrientationCONSERVATISM1.61×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health insurance audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Early Adopter MentalityPOWER0.67×
ExtroversionTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health insurance have in United States?

Health insurance has an estimated audience of 25,019,978 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Health insurance fans?

56.4% of Health insurance fans are female, 43.6% are male, with an average age of 46.9 years.

03

Which brands do Health insurance fans like most?

Health insurance fans show strongest brand affinity for Lindsey Graham (3.54×), Medigap (9.49×), and Medicare (United States) (5.51×) over the country average.

04

Where do Health insurance fans live in United States?

Health insurance fans in United States are most concentrated in Texas (reach ~2.5M), Florida (reach ~2M), and California (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Health insurance fans also like?

Beyond Health insurance itself, the audience over-indexes on Medigap (9.49×), Medicare (United States) (5.51×), Social Security Administration (8.28×), and Concurrent Versions System (2.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Health insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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