Retirement community Audience in United States

Retirement community logo

Retirement community has an estimated audience of 15,366,116 people in United States. 63.3% are female, 36.7% are male, average age 50.3. Top regions: California, Texas, Florida. Top brand affinities: Retirement, Retirement home, Old age, Retirement age, Retirement planning.

The average Retirement community fan in United States is 50.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Retirement, Retirement home, Old age, with strongest over-indexing on Retirement (6.66× the country average). Demographically, the Retirement community audience skews more female with an average age of 50.3, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint

Demographics of Retirement community fans

Demographic split for Retirement community audience in United States
MetricValue
Female63.3%
Male36.7%
Average age50.3
Estimated audience size15,366,116

Audience persona

The typical Retirement community fan in United States is more female, around 50.3 years old, with strong Family Orientation tendencies and a notable affinity for Retirement.

Top regions in United States

Top regions ranked by reach for Retirement community in United States
RegionReachAffinity
California1,894,7851.12×
Texas1,416,7761.07×
Florida1,280,0421.23×
New York759,6490.88×
North Carolina661,3171.43×
Pennsylvania626,0411.21×
Virginia509,2151.36×
Illinois495,3110.97×
Arizona494,9031.58×
Georgia471,2981×
Ohio461,9740.98×
Washington461,5151.5×
Colorado349,4681.44×
Michigan341,7330.85×
Maryland326,1611.23×
Tennessee314,7811.02×
Oregon306,1421.74×
Missouri303,8281.23×
South Carolina294,0431.27×
New Jersey263,2460.67×
Indiana262,6200.94×
Wisconsin218,9270.95×
Minnesota205,5540.93×
Massachusetts200,3890.66×
Oklahoma158,3970.93×
Alabama156,8000.73×
Nevada152,6931.03×
Kansas152,4211.26×
Louisiana141,5960.71×
Iowa138,3401.09×
Nebraska132,0461.71×
Arkansas125,8660.99×
Kentucky124,8980.65×
Connecticut123,4450.8×
Utah102,5060.74×
Idaho87,9151.14×
Mississippi73,5860.58×
New Mexico60,0380.78×
New Hampshire53,4160.88×
Maine51,5490.94×
North Dakota45,8611.45×
West Virginia40,3480.56×
Hawaii36,3930.55×
South Dakota33,4770.94×
Vermont33,3481.24×
Washington, District of Columbia31,7190.69×
Montana31,5500.74×
Delaware31,3330.74×
Alaska28,9540.88×
Rhode Island18,3960.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retirement community audience
BrandAffinityCategory
Retirement6.66×Business & Career
Retirement home14.13×Home & Garden
Old age5.32×Politics & Society
Retirement age8.95×Business & Career
Retirement planning6.78×Business & Career
Medicare (United States)5.16×Health
Baby boomers5.13×Kids & Family
Fox News Channel1.93×Movies & TV
Family caregivers7.8×Kids & Family
Assisted living7.75×Kids & Family
Independent living11.96×Politics & Society
AARP4.97×Politics & Society
Chase (bank)2.6×Business & Career
Caregiver4.29×Health
Breaking news1.88×Movies & TV
Symptom2.37×Health
Arthritis awareness4.12×Health
Menards2.54×Home & Garden
Medigap6.25×Politics & Society
Therapy1.87×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retirement community audience
TraitClusterScore
Family OrientationCONSERVATISM2.35
TravellingTHRILL1.48
Community OrientationOPEN1.36
Need for SecurityCONSERVATISM1.33
Price SensitivityPREMIUM1.33
Career OrientationPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Retirement community
CountryShare
United States41.3%
United Kingdom8.2%
Australia6.6%

See Retirement community audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Retirement community have in United States?

Retirement community has an estimated audience of 15,366,116 people in United States, concentrated in California and Texas.

What is the gender split and age of Retirement community fans?

63.3% of Retirement community fans are female, 36.7% are male, with an average age of 50.3 years.

Which brands do Retirement community fans like most?

Retirement community fans show strongest brand affinity for Retirement (6.66×), Retirement home (14.13×), and Old age (5.32×) over the country average.

Where do Retirement community fans live in United States?

Retirement community fans in United States are most concentrated in California (reach 1,894,785), Texas (reach 1,416,776), and Florida (reach 1,280,042). These three regions account for the largest share of the active audience.

What other brands do Retirement community fans also like?

Beyond Retirement community itself, the audience over-indexes on Retirement home (14.13×), Old age (5.32×), Retirement age (8.95×), and Retirement planning (6.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.