Rascasse Audience Intelligence

Retirement community Audience in United States

A data profile of the people who buy, follow and care about Retirement community in United States — modelled from more than twelve digital signal sources. Retirement community has an estimated audience of 15,366,116 people in United States.

#63among Touchpoint in United States#74in Kids & Family

The average Retirement community fan in United States is 50.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Retirement, Retirement home, Old age, with strongest over-indexing on Retirement (6.66× the country average).

Demographically, the Retirement community audience skews more female with an average age of 50.3, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Retirement community fan in United States is more female, around 50.3 years old, with strong Family Orientation tendencies and a notable affinity for Retirement.

Category: Kids & Family · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retirement community profile in United States.

Audience size
15.4M
in United States
Gender
63.3%♀
36.7% male
Age
50.3
average years
Country rank
#2266
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retirement community fans

63.3% are female, 36.7% are male, average age 50.3.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Retirement community audience in United States
MetricValue
Female63.3%
Male36.7%
Average age50.3
Estimated audience size15,366,116
Fig. 03

Age distribution

Ø 50.3
average years
Age distribution of the Retirement community audience in United States
Age bracketShare%
16-196%
20-298%
30-3910%
40-4918%
50+58%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Retirement community audience comes from United States.

Worldwide audience distribution share by country for Retirement community
CountryShare
United States41.3%
United Kingdom8.2%
Australia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retirement community audience in United States is strongest.

Fig. 05

Top regions by affinity

Retirement community fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K1.60×
02Virginia~600K1.58×
03Nebraska~100K1.42×
04Arizona~400K1.35×
05Washington~400K1.33×
06Colorado~300K1.33×
07North Carolina~600K1.32×
08South Carolina~300K1.32×
09Kansas~200K1.32×
10North Dakota~40K1.29×
11Vermont~30K1.22×
12Iowa~200K1.21×
13Pennsylvania~600K1.20×
14Missouri~300K1.18×
15Florida~1M1.15×
16Maryland~300K1.13×
17Idaho~90K1.12×
18Maine~60K1.11×
19Delaware~50K1.11×
20New Hampshire~60K1.01×
21South Dakota~40K1.01×
22Nevada~100K0.98×
23Arkansas~100K0.97×
24California~1.5M0.96×
25Minnesota~200K0.96×
26Oklahoma~200K0.96×
27Texas~1.5M0.95×
28Tennessee~300K0.95×
29Georgia~400K0.94×
30Michigan~400K0.92×
31Indiana~300K0.92×
32Alaska~30K0.92×
33Wisconsin~200K0.91×
34Ohio~400K0.90×
35Illinois~500K0.89×
36Montana~40K0.89×
37New Mexico~70K0.86×
38Connecticut~100K0.83×
39West Virginia~60K0.80×
40Alabama~200K0.79×
41Hawaii~50K0.78×
42New York~700K0.77×
43Washington, District of Columbia~40K0.76×
44New Jersey~300K0.73×
45Louisiana~100K0.73×
46Utah~100K0.73×
47Mississippi~90K0.71×
48Rhode Island~30K0.71×
49Massachusetts~200K0.70×
50Kentucky~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Retirement community, United States
0.70×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retirement community audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retirement community audience
#·InterestCategoryAffinity×
01Retirement homeHome & Garden14.13×
02Acorn StairliftsHome & Garden12.31×
03Independent livingPolitics & Society11.96×
04Retirement ageBusiness & Career8.95×
05Family caregiversKids & Family7.80×
06Assisted livingKids & Family7.75×
07Retirement planningBusiness & Career6.78×
08RetirementBusiness & Career6.66×
09MedigapPolitics & Society6.25×
10Old agePolitics & Society5.32×
11Medicare (United States)Health5.16×
12Baby boomersKids & Family5.13×
13AARPPolitics & Society4.97×
14CaregiverHealth4.29×
15Arthritis awarenessHealth4.12×
16MenardsHome & Garden2.54×
17Mitch McConnellPolitics & Society2.43×
18SymptomHealth2.37×
19Breaking newsMovies & TV1.88×
20Donald TrumpPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retirement community audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retirement community audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.96×
SpiritualityBALANCE1.51×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retirement community audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.54×
Early Adopter MentalityPOWER0.67×
ExtroversionTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retirement community have in United States?

Retirement community has an estimated audience of 15,366,116 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Retirement community fans?

63.3% of Retirement community fans are female, 36.7% are male, with an average age of 50.3 years.

03

Which brands do Retirement community fans like most?

Retirement community fans show strongest brand affinity for Retirement (6.66×), Retirement home (14.13×), and Old age (5.32×) over the country average.

04

Where do Retirement community fans live in United States?

Retirement community fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Retirement community fans also like?

Beyond Retirement community itself, the audience over-indexes on Retirement home (14.13×), Old age (5.32×), Retirement age (8.95×), and Retirement planning (6.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Retirement community audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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