Medicare (United States) Audience in United States
Medicare (United States) has an estimated audience of 18,608,173 people in United States. 57.4% are female, 42.6% are male, average age 54.5. Top brand affinities: Health insurance, Dollar General, Dentistry, Chase (bank), Life insurance.
Top brand affinities include Health insurance, Dollar General, Dentistry, with strongest over-indexing on Health insurance (4.37× the country average). Demographically, the Medicare (United States) audience skews more female with an average age of 54.5, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Health · Type: Topic
Demographics of Medicare (United States) fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 54.5 |
| Estimated audience size | 18,608,173 |
Audience persona
The typical Medicare (United States) fan in United States is more female, around 54.5 years old, with strong Family Orientation tendencies and a notable affinity for Health insurance.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health insurance | 4.37× | Business & Career |
| Dollar General | 2.7× | Shopping |
| Dentistry | 3.41× | Business & Career |
| Chase (bank) | 2.98× | Business & Career |
| Life insurance | 3.74× | Business & Career |
| Texas Roadhouse | 2.3× | Food & Beverages |
| Breaking news | 2.03× | Movies & TV |
| Local news | 2.31× | News |
| Fox News Channel | 1.57× | Movies & TV |
| Diabetes mellitus type 2 awareness | 5.21× | Health |
| Retirement | 3.57× | Business & Career |
| Home insurance | 3.56× | Business & Career |
| CNN | 1.76× | Movies & TV |
| Menards | 2.59× | Home & Garden |
| Kroger | 2.23× | Food & Beverages |
| Consumer Cellular | 6.89× | Technology & Electronics |
| Drudge Report | 3.61× | Sports |
| Dollar Tree | 1.89× | Shopping |
| Powerball | 1.96× | Games |
| Publix | 2.46× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.62 |
| Need for Security | CONSERVATISM | 1.42 |
| Quality Awareness | PREMIUM | 1.37 |
| Travelling | THRILL | 1.27 |
| Career Orientation | POWER | 1.09 |
| Individualism | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.9% |
| Portugal | 4.0% |
| India | 1.4% |
See Medicare (United States) audiences in other countries
- Medicare (United States) — Germany
- Medicare (United States) — United Kingdom
- Medicare (United States) — France
- Medicare (United States) — Italy
- Medicare (United States) — Spain
- Medicare (United States) — Brazil
- Medicare (United States) — Japan
- Medicare (United States) — South Korea
- Medicare (United States) — India
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Medicare (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.