Rascasse Audience Intelligence

Medicare (United States) Audience in United States

A data profile of the people who buy, follow and care about Medicare (United States) in United States — modelled from more than twelve digital signal sources. Medicare (United States) has an estimated audience of 18,608,173 people in United States.

#1235among Topic in United States#72in Health

The average Medicare (United States) fan in United States is 54.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Health insurance, Retirement planning, Life insurance, with strongest over-indexing on Health insurance (5.51× the country average).

Demographically, the Medicare (United States) audience skews more female with an average age of 54.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medicare (United States) fan in United States is more female, around 54.5 years old, with strong Family Orientation tendencies and a notable affinity for Health insurance.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medicare (United States) profile in United States.

Audience size
18.6M
in United States
Gender
57.4%♀
42.6% male
Age
54.5
average years
Country rank
#1795
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medicare (United States) fans

57.4% are female, 42.6% are male, average age 54.5.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Medicare (United States) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age54.5
Estimated audience size18,608,173
Fig. 03

Age distribution

Ø 54.5
average years
Age distribution of the Medicare (United States) audience in United States
Age bracketShare%
16-193%
20-293%
30-395%
40-4913%
50+76%
Fig. 04

Worldwide distribution

85.9%

of the worldwide Medicare (United States) audience comes from United States.

Worldwide audience distribution share by country for Medicare (United States)
CountryShare
United States85.9%
Portugal4.0%
India1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medicare (United States) audience in United States is strongest.

Fig. 05

Top regions by affinity

Medicare (United States) fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~40K1.29×
02North Dakota~40K1.10×
03Hawaii~90K1.09×
04Washington, District of Columbia~60K1.08×
05Idaho~100K1.07×
06West Virginia~90K1.06×
07Maine~70K1.06×
08Rhode Island~60K1.06×
09Montana~50K1.06×
10South Dakota~50K1.06×
11Arkansas~200K1.02×
12Kansas~100K1.02×
13New Mexico~100K1.02×
14Nebraska~100K1.02×
15New Hampshire~70K1.02×
16Mississippi~200K1.01×
17Iowa~200K1.01×
18Alaska~40K1.00×
19Oklahoma~200K0.99×
20Connecticut~200K0.99×
21Utah~200K0.99×
22Delaware~50K0.99×
23Louisiana~200K0.98×
24Kentucky~200K0.98×
25Nevada~200K0.98×
26South Carolina~300K0.97×
27Alabama~300K0.97×
28Oregon~200K0.97×
29Indiana~300K0.95×
30Missouri~300K0.95×
31Wisconsin~300K0.95×
32Minnesota~300K0.95×
33Arizona~400K0.94×
34Tennessee~400K0.94×
35Maryland~300K0.94×
36Colorado~300K0.94×
37Washington~300K0.93×
38Massachusetts~300K0.93×
39Georgia~500K0.92×
40Michigan~400K0.92×
41New Jersey~400K0.92×
42Virginia~400K0.92×
43Pennsylvania~600K0.91×
44Ohio~500K0.91×
45North Carolina~500K0.91×
46Illinois~600K0.90×
47Texas~1.5M0.87×
48New York~900K0.86×
49Florida~1M0.84×
50California~1.5M0.76×
Fig. 06

Affinity by region

Affinity by region — Medicare (United States), United States
0.76×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medicare (United States) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medicare (United States) audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career6.87×
02Diabetes mellitus type 2 awarenessHealth5.53×
03Health insuranceBusiness & Career5.51×
04Retirement communityKids & Family5.16×
05RetirementBusiness & Career5.11×
06Home insuranceBusiness & Career4.82×
07Life insuranceBusiness & Career4.72×
08Sustainable energyHome & Garden4.18×
09PharmacyBusiness & Career3.63×
10DentistryBusiness & Career3.43×
11NostalgiaHome & Garden3.38×
12TraditionPolitics & Society2.68×
13American AirlinesTravel & Leisure2.61×
14Health careBusiness & Career2.50×
15Nonprofit organizationPolitics & Society2.49×
16InsuranceBusiness & Career2.41×
17Breaking newsMovies & TV2.14×
18Donald TrumpPolitics & Society2.07×
19CNNMovies & TV2.05×
20RecipesFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medicare (United States) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medicare (United States) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.68×
Need for SecurityCONSERVATISM2.23×
Quality AwarenessPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medicare (United States) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.42×
Early Adopter MentalityPOWER0.64×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medicare (United States) have in United States?

Medicare (United States) has an estimated audience of 18,608,173 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Medicare (United States) fans?

57.4% of Medicare (United States) fans are female, 42.6% are male, with an average age of 54.5 years.

03

Which brands do Medicare (United States) fans like most?

Medicare (United States) fans show strongest brand affinity for Health insurance (5.51×), Retirement planning (6.87×), and Life insurance (4.72×) over the country average.

04

Where do Medicare (United States) fans live in United States?

Medicare (United States) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Medicare (United States) fans also like?

Beyond Medicare (United States) itself, the audience over-indexes on Retirement planning (6.87×), Life insurance (4.72×), Retirement (5.11×), and Donald Trump (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Medicare (United States) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medicare (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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