Health care Audience in United States

Health care logo

Health care has an estimated audience of 81,330,724 people in United States. 59.9% are female, 40.1% are male, average age 44.1. Top regions: Texas, California, Florida. Top brand affinities: LabCorp, Google Drive, Google News, Savannah Guthrie, Old age.

The average Health care fan in United States is 44.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include LabCorp, Google Drive, Google News, with strongest over-indexing on LabCorp (2.47× the country average). Demographically, the Health care audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Health care fans

Demographic split for Health care audience in United States
MetricValue
Female59.9%
Male40.1%
Average age44.1
Estimated audience size81,330,724

Audience persona

The typical Health care fan in United States is more female, around 44.1 years old, with strong Extroversion tendencies and a notable affinity for LabCorp.

Top regions in United States

Top regions ranked by reach for Health care in United States
RegionReachAffinity
Texas8,864,1811.27×
California8,301,5580.93×
Florida7,196,2401.31×
New York5,007,3251.1×
Illinois3,322,7391.23×
Georgia2,943,3931.17×
North Carolina2,934,3001.2×
Ohio2,526,1361.01×
Pennsylvania2,262,4540.83×
Michigan2,235,3291.05×
Virginia2,022,0031.02×
Tennessee1,836,8891.13×
New Jersey1,792,8400.87×
Arizona1,716,1271.03×
Indiana1,622,4131.09×
Washington1,571,1970.96×
Massachusetts1,397,5160.87×
Maryland1,357,8720.97×
Missouri1,352,5441.03×
Wisconsin1,324,2461.08×
South Carolina1,299,1881.06×
Alabama1,186,5441.04×
Colorado1,149,3090.9×
Louisiana1,101,5051.05×
Minnesota1,027,3530.88×
Oklahoma942,2961.04×
Kentucky899,3820.88×
Oregon894,1420.96×
Connecticut802,1680.98×
Kansas759,8921.19×
Utah739,3221.02×
Mississippi693,4531.03×
Arkansas690,8101.03×
Nevada676,1910.86×
Iowa667,8181×
Nebraska440,0991.08×
New Mexico374,2990.92×
West Virginia349,2750.92×
Idaho340,9520.84×
Washington, District of Columbia312,0551.28×
New Hampshire294,6790.92×
Hawaii291,6570.83×
Maine227,0920.78×
Montana224,9461×
Delaware220,4480.98×
Rhode Island211,8750.82×
South Dakota195,5191.04×
Alaska152,1300.87×
North Dakota150,0380.9×
Wyoming124,3611.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health care audience
BrandAffinityCategory
LabCorp2.47×Health
Google Drive1.63×Technology & Electronics
Google News2.27×News
Savannah Guthrie2.28×Movies & TV
Old age2.27×Politics & Society
Nursing1.6×Business & Career
Medicare (United States)2.5×Health
Physician1.51×Business & Career
Grandparent1.63×Kids & Family
Homo sapiens1.88×Kids & Family
Hospital1.58×Health
Patient1.69×Health
Health care provider1.67×Health
Retirement1.91×Business & Career
Retirement community2.25×Kids & Family
Word1.78×Kids & Family
Life insurance1.69×Business & Career
Beyin1.96×Health
Health insurance1.68×Business & Career
Health system1.91×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health care audience
TraitClusterScore
ExtroversionTHRILL1.15
Family OrientationCONSERVATISM1.08
Social Media UsageJOY1.06
Price SensitivityPREMIUM1.06
MindfulnessBALANCE1.05
IndulgenceJOY1

Worldwide distribution

Worldwide audience distribution share by country for Health care
CountryShare
United States21.8%
India4.5%
United Kingdom4.3%

See Health care audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Health care have in United States?

Health care has an estimated audience of 81,330,724 people in United States, concentrated in Texas and California.

What is the gender split and age of Health care fans?

59.9% of Health care fans are female, 40.1% are male, with an average age of 44.1 years.

Which brands do Health care fans like most?

Health care fans show strongest brand affinity for LabCorp (2.47×), Google Drive (1.63×), and Google News (2.27×) over the country average.

Where do Health care fans live in United States?

Health care fans in United States are most concentrated in Texas (reach 8,864,181), California (reach 8,301,558), and Florida (reach 7,196,240). These three regions account for the largest share of the active audience.

What other brands do Health care fans also like?

Beyond Health care itself, the audience over-indexes on Google Drive (1.63×), Google News (2.27×), Savannah Guthrie (2.28×), and Old age (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.