Rascasse Audience Intelligence

Health care Audience in United States

A data profile of the people who buy, follow and care about Health care in United States — modelled from more than twelve digital signal sources. Health care has an estimated audience of 81,330,724 people in United States.

#111among Topic in United States#18in Business & Career

The average Health care fan in United States is 44.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nancy Mace, Lindsey Graham, Mitch McConnell, with strongest over-indexing on Nancy Mace (2.72× the country average).

Demographically, the Health care audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health care fan in United States is more female, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Nancy Mace.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health care profile in United States.

Audience size
81.3M
in United States
Gender
59.9%♀
40.1% male
Age
44.1
average years
Country rank
#137
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health care fans

59.9% are female, 40.1% are male, average age 44.1.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Health care audience in United States
MetricValue
Female59.9%
Male40.1%
Average age44.1
Estimated audience size81,330,724
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Health care audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Health care audience comes from United States.

Worldwide audience distribution share by country for Health care
CountryShare
United States21.8%
India4.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health care audience in United States is strongest.

Fig. 05

Top regions by affinity

Health care fans by region: top regions in United States
#RegionReachAffinity×
01Maine~500K1.72×
02Florida~6.5M1.22×
03Washington, District of Columbia~300K1.20×
04Texas~8M1.17×
05Kansas~700K1.16×
06North Carolina~3M1.13×
07Illinois~3M1.11×
08Georgia~3M1.11×
09Arizona~2M1.08×
10Wisconsin~1.5M1.08×
11Nebraska~400K1.08×
12Tennessee~1.5M1.06×
13Alabama~1M1.06×
14Missouri~1.5M1.05×
15South Carolina~1.5M1.05×
16Arkansas~700K1.05×
17Indiana~1.5M1.04×
18Louisiana~1M1.04×
19Mississippi~700K1.04×
20Delaware~200K1.04×
21South Dakota~200K1.04×
22Iowa~700K1.03×
23Wyoming~100K1.03×
24New Hampshire~300K1.02×
25Virginia~2M1.00×
26Utah~700K0.99×
27Ohio~2.5M0.98×
28Oklahoma~900K0.98×
29Montana~200K0.98×
30North Dakota~200K0.98×
31Michigan~2M0.97×
32Maryland~1.5M0.95×
33Connecticut~800K0.95×
34New York~4.5M0.94×
35Oregon~900K0.94×
36New Mexico~400K0.94×
37Minnesota~1M0.93×
38West Virginia~400K0.93×
39Alaska~200K0.93×
40Washington~1.5M0.92×
41Kentucky~900K0.91×
42Rhode Island~200K0.89×
43California~8M0.88×
44Pennsylvania~2.5M0.86×
45Colorado~1M0.86×
46Idaho~400K0.86×
47Hawaii~300K0.86×
48Massachusetts~1.5M0.85×
49New Jersey~1.5M0.83×
50Nevada~600K0.81×
Fig. 06

Affinity by region

Affinity by region — Health care, United States
0.81×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health care audience
#·InterestCategoryAffinity×
01Nancy MacePolitics & Society2.72×
02Medicare (United States)Health2.50×
03LabCorpHealth2.47×
04Savannah GuthrieMovies & TV2.28×
05Google NewsNews2.27×
06Old agePolitics & Society2.27×
07Retirement communityKids & Family2.25×
08RetirementBusiness & Career1.91×
09Homo sapiensKids & Family1.88×
10Lindsey GrahamPolitics & Society1.85×
11WordKids & Family1.78×
12PatientHealth1.69×
13Health care providerHealth1.67×
14Mitch McConnellPolitics & Society1.64×
15Google DriveTechnology & Electronics1.63×
16GrandparentKids & Family1.63×
17NursingBusiness & Career1.60×
18HospitalHealth1.58×
19Melania TrumpPolitics & Society1.53×
20PhysicianBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health care audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.26×
Family OrientationCONSERVATISM1.20×
MindfulnessBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health care audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Risk AppetiteTHRILL0.83×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health care have in United States?

Health care has an estimated audience of 81,330,724 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Health care fans?

59.9% of Health care fans are female, 40.1% are male, with an average age of 44.1 years.

03

Which brands do Health care fans like most?

Health care fans show strongest brand affinity for Nancy Mace (2.72×), Lindsey Graham (1.85×), and Mitch McConnell (1.64×) over the country average.

04

Where do Health care fans live in United States?

Health care fans in United States are most concentrated in Texas (reach ~8M), California (reach ~8M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Health care fans also like?

Beyond Health care itself, the audience over-indexes on Lindsey Graham (1.85×), Mitch McConnell (1.64×), LabCorp (2.47×), and Google Drive (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Health care audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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