Physician Audience in United States

Physician logo

Physician has an estimated audience of 48,417,736 people in United States. 65.4% are female, 34.6% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, headspace, Cherish (group), Wok.

The average Physician fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (11.82× the country average). Demographically, the Physician audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Physician fans

Demographic split for Physician audience in United States
MetricValue
Female65.4%
Male34.6%
Average age41.9
Estimated audience size48,417,736

Audience persona

The typical Physician fan in United States is more female, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Physician in United States
RegionReachAffinity
California6,560,3061.23×
Texas5,709,9361.37×
Florida4,153,0041.27×
New York3,024,6681.12×
Georgia1,900,2381.27×
Illinois1,893,4081.17×
North Carolina1,765,5961.21×
Ohio1,580,5671.06×
Pennsylvania1,554,3150.95×
Virginia1,385,6601.17×
Michigan1,319,9191.04×
New Jersey1,298,5521.05×
Arizona1,167,9821.18×
Tennessee1,069,4301.1×
Washington1,046,9331.08×
Indiana947,2191.07×
Massachusetts913,2100.96×
Maryland909,3551.09×
Missouri773,6180.99×
Colorado747,6910.98×
Alabama738,8951.09×
Louisiana717,4651.15×
South Carolina698,8900.96×
Minnesota632,9980.91×
Oklahoma605,6021.13×
Kentucky604,8131×
Wisconsin564,3830.77×
Oregon526,1450.95×
Connecticut486,4261×
Nevada473,9841.01×
Kansas443,3711.16×
Mississippi438,9491.1×
Arkansas412,8341.03×
Iowa390,6700.98×
Utah373,8910.86×
New Mexico235,8650.97×
Nebraska229,4790.95×
Idaho219,8890.91×
Hawaii213,8051.03×
West Virginia205,0450.91×
Rhode Island159,0061.03×
Washington, District of Columbia142,6750.98×
New Hampshire137,8070.72×
Maine126,2260.73×
Delaware125,9000.94×
Montana111,7920.83×
South Dakota85,1920.76×
Alaska77,7930.75×
North Dakota76,6280.77×
Vermont50,6520.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Physician audience
BrandAffinityCategory
Goop11.82×Internet & Social Media
Governor of Michigan16.37×Politics & Society
headspace17.2×Health
Cherish (group)18.52×Music & Radio
Wok10.82×Food & Beverages
Grace Slick13.8×Music & Radio
Google Home9.88×Technology & Electronics
Hibachi10.62×Food & Beverages
Lulu 黃路梓茵3.54×Movies & TV
Fairy godmother9.55×Literature
El Paso County, Colorado15.96×Travel & Leisure
Grinch4.87×Movies & TV
Vocal harmony5.12×Music & Radio
TV Fanatic11.96×Movies & TV
Hipster10.32×Politics & Society
Ira Glass18.28×Music & Radio
National Paralympic Committee22.16×Sports
Guitarist (magazine)10.86×Music & Radio
Kikar HaShabbat14.97×News
Cryptic crossword13.98×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Physician audience
TraitClusterScore
Risk AppetiteTHRILL1.91
Luxury OrientationPREMIUM1.36
Healthy LifestyleBALANCE1.16
TravellingTHRILL1.07
Family OrientationCONSERVATISM1.05
Price SensitivityPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Physician
CountryShare
United States23.6%
Italy6.6%
Brazil4.7%

See Physician audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Physician have in United States?

Physician has an estimated audience of 48,417,736 people in United States, concentrated in California and Texas.

What is the gender split and age of Physician fans?

65.4% of Physician fans are female, 34.6% are male, with an average age of 41.9 years.

Which brands do Physician fans like most?

Physician fans show strongest brand affinity for Goop (11.82×), Governor of Michigan (16.37×), and headspace (17.2×) over the country average.

Where do Physician fans live in United States?

Physician fans in United States are most concentrated in California (reach 6,560,306), Texas (reach 5,709,936), and Florida (reach 4,153,004). These three regions account for the largest share of the active audience.

What other brands do Physician fans also like?

Beyond Physician itself, the audience over-indexes on Governor of Michigan (16.37×), headspace (17.2×), Cherish (group) (18.52×), and Wok (10.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Physician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.