FlightAware Audience in United States

FlightAware logo

FlightAware has an estimated audience of 9,034,323 people in United States. 27.9% are female, 72.1% are male, average age 41.9. Top regions: Florida, California, Texas. Top brand affinities: Katie Lowes, Flightradar24, Tracy Wolfson, EverBank Field, Chris Bosh.

The average FlightAware fan in United States is 41.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Katie Lowes, Flightradar24, Tracy Wolfson, with strongest over-indexing on Katie Lowes (587.45× the country average). Demographically, the FlightAware audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of FlightAware fans

Demographic split for FlightAware audience in United States
MetricValue
Female27.9%
Male72.1%
Average age41.9
Estimated audience size9,034,323

Audience persona

The typical FlightAware fan in United States is more male, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Katie Lowes.

Top regions in United States

Top regions ranked by reach for FlightAware in United States
RegionReachAffinity
Florida1,051,2111.72×
California706,6600.71×
Texas649,3460.84×
New York486,2280.96×
Illinois319,1541.06×
North Carolina281,5071.04×
Pennsylvania274,5080.9×
Ohio255,2460.92×
Georgia248,8550.89×
New Jersey228,0900.99×
Virginia223,0971.01×
Arizona212,3321.15×
Colorado207,8391.46×
Massachusetts194,2041.09×
Michigan189,3430.8×
Washington179,0750.99×
Tennessee176,7450.98×
South Carolina141,4421.04×
Minnesota129,3561×
Indiana125,1960.76×
Wisconsin123,7100.91×
Maryland123,5250.8×
Missouri117,4630.81×
Nevada100,2561.15×
Connecticut97,4441.08×
Kentucky92,3480.82×
Louisiana84,0860.72×
Alabama83,9900.67×
Oklahoma77,9820.78×
Oregon75,3840.73×
Iowa69,6970.94×
Kansas65,4230.92×
Utah61,5470.76×
Alaska60,8323.15×
Hawaii59,5991.53×
Arkansas53,1830.71×
Nebraska43,4430.96×
Mississippi42,8600.58×
New Hampshire39,6121.11×
Idaho38,8900.86×
Montana37,9741.52×
Maine34,2511.06×
New Mexico31,8980.7×
Washington, District of Columbia30,2731.11×
West Virginia28,0760.67×
Rhode Island23,9700.83×
South Dakota22,8411.09×
North Dakota18,4891×
Vermont16,4031.03×
Delaware15,6200.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FlightAware audience
BrandAffinityCategory
Katie Lowes587.45×Movies & TV
Flightradar24401.16×Travel & Leisure
Tracy Wolfson691.12×Movies & TV
EverBank Field601.95×Sports
Chris Bosh268.83×Sports
Airliners.net384.84×Cars & Mobility
WOW air663.44×Travel & Leisure
Stacy London241.28×Literature
Marvels73.49×Literature
Alitalia211.56×Travel & Leisure
Final Destination10.08×Movies & TV
Embraer119.47×Cars & Mobility
Clayton Kershaw32.25×Sports
Air India39.52×Travel & Leisure
SM City Manila171.57×Shopping
Flight simulator33.72×Games
Travel technology20×Travel & Leisure
Meghan Trainor21.52×Music & Radio
Fixed-wing aircraft17.36×Cars & Mobility
Ruby Rose31.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FlightAware audience
TraitClusterScore
TravellingTHRILL3.3
Risk AppetiteTHRILL2.51
PatriotismCONSERVATISM2.4
Early Adopter MentalityPOWER1.66
Need for SecurityCONSERVATISM1.59
Quality AwarenessPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for FlightAware
CountryShare
United States36.8%
Canada10.6%
Italy7.4%

See FlightAware audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does FlightAware have in United States?

FlightAware has an estimated audience of 9,034,323 people in United States, concentrated in Florida and California.

What is the gender split and age of FlightAware fans?

27.9% of FlightAware fans are female, 72.1% are male, with an average age of 41.9 years.

Which brands do FlightAware fans like most?

FlightAware fans show strongest brand affinity for Katie Lowes (587.45×), Flightradar24 (401.16×), and Tracy Wolfson (691.12×) over the country average.

Where do FlightAware fans live in United States?

FlightAware fans in United States are most concentrated in Florida (reach 1,051,211), California (reach 706,660), and Texas (reach 649,346). These three regions account for the largest share of the active audience.

What other brands do FlightAware fans also like?

Beyond FlightAware itself, the audience over-indexes on Flightradar24 (401.16×), Tracy Wolfson (691.12×), EverBank Field (601.95×), and Chris Bosh (268.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FlightAware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.