Rascasse Audience Intelligence

FlightAware Audience in United States

A data profile of the people who buy, follow and care about FlightAware in United States — modelled from more than twelve digital signal sources. FlightAware has an estimated audience of 8,938,268 people in United States.

#107among Website / Newspaper / Magazine in United States#347in Travel & Leisure

The average FlightAware fan in United States is 41.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Katie Lowes, Flightradar24, Tracy Wolfson, with strongest over-indexing on Katie Lowes (587.45× the country average).

Demographically, the FlightAware audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FlightAware fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Katie Lowes.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FlightAware profile in United States.

Audience size
8.9M
in United States
Gender
27.9%♀
72.1% male
Age
41.9
average years
Country rank
#4000
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FlightAware

27.9% are female, 72.1% are male, average age 41.9.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for FlightAware audience in United States
MetricValue
Female27.9%
Male72.1%
Average age41.9
Estimated audience size8,938,268
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the FlightAware audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4920%
50+28%
Fig. 04

Worldwide distribution

36.1%

of the worldwide FlightAware audience comes from United States.

Worldwide audience distribution share by country for FlightAware
CountryShare
United States36.1%
Canada10.6%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FlightAware audience in United States is strongest.

Fig. 05

Top regions by affinity

FlightAware fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~70K3.39×
02Florida~1M1.68×
03Hawaii~60K1.57×
04Montana~40K1.52×
05Colorado~200K1.37×
06New Hampshire~40K1.18×
07South Dakota~20K1.14×
08Vermont~20K1.13×
09Nevada~100K1.12×
10Maine~40K1.12×
11Arizona~200K1.11×
12Connecticut~100K1.08×
13Massachusetts~200K1.07×
14Washington, District of Columbia~30K1.07×
15Illinois~300K1.02×
16South Carolina~100K1.02×
17North Dakota~20K1.02×
18North Carolina~300K1.00×
19New Jersey~200K0.98×
20Minnesota~100K0.98×
21Virginia~200K0.97×
22Tennessee~200K0.95×
23Iowa~70K0.95×
24Nebraska~40K0.95×
25Washington~200K0.93×
26New York~500K0.91×
27Wisconsin~100K0.91×
28Kansas~60K0.90×
29Pennsylvania~300K0.88×
30Idaho~40K0.88×
31Rhode Island~30K0.88×
32Ohio~200K0.87×
33Georgia~200K0.85×
34Michigan~200K0.81×
35Kentucky~90K0.81×
36Texas~600K0.79×
37Missouri~100K0.79×
38Maryland~100K0.78×
39Indiana~100K0.75×
40Oklahoma~80K0.75×
41Utah~60K0.75×
42Louisiana~80K0.73×
43Arkansas~50K0.72×
44New Mexico~30K0.72×
45West Virginia~30K0.72×
46Oregon~70K0.70×
47California~700K0.67×
48Alabama~80K0.67×
49Delaware~20K0.67×
50Mississippi~50K0.61×
Fig. 06

Affinity by region

Affinity by region — FlightAware, United States
0.61×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FlightAware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FlightAware audience
#·InterestCategoryAffinity×
01Tracy WolfsonMovies & TV691.12×
02WOW airTravel & Leisure663.44×
03EverBank FieldSports601.95×
04Katie LowesMovies & TV587.45×
05Flightradar24Travel & Leisure401.16×
06Airliners.netCars & Mobility384.84×
07Chris BoshSports268.83×
08Stacy LondonLiterature241.28×
09AlitaliaTravel & Leisure211.56×
10SM City ManilaShopping171.57×
11EmbraerCars & Mobility119.47×
12MarvelsLiterature73.49×
13Cirrus SR20Topic42.87×
14Flight simulatorGames33.72×
15Clayton KershawSports32.25×
16Ruby RoseMovies & TV31.76×
17Meghan TrainorMusic & Radio21.52×
18Travel technologyTravel & Leisure20.00×
19DocuSignTechnology & Electronics18.53×
20Fixed-wing aircraftCars & Mobility17.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FlightAware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FlightAware audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.86×
TravellingTHRILL3.47×
Risk AppetiteTHRILL2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FlightAware audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Urban LifestyleOPEN1.00×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FlightAware have in United States?

FlightAware has an estimated audience of 8,938,268 people in United States, concentrated in Florida and California.

02

What is the gender split and age of FlightAware fans?

27.9% of FlightAware fans are female, 72.1% are male, with an average age of 41.9 years.

03

Which brands do FlightAware fans like most?

FlightAware fans show strongest brand affinity for Katie Lowes (587.45×), Flightradar24 (401.16×), and Tracy Wolfson (691.12×) over the country average.

04

Where do FlightAware fans live in United States?

FlightAware fans in United States are most concentrated in Florida (reach ~1M), California (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do FlightAware fans also like?

Beyond FlightAware itself, the audience over-indexes on Flightradar24 (401.16×), Tracy Wolfson (691.12×), EverBank Field (601.95×), and Chris Bosh (268.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See FlightAware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FlightAware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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