Embraer Audience in United States
Embraer has an estimated audience of 291,818 people in United States. 36.6% are female, 63.4% are male, average age 38.0. Top regions: Florida, California, Texas.
The average Embraer fan in United States is 38.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Demographically, the Embraer audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Embraer fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 38.0 |
| Estimated audience size | 291,818 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 43,806 | 2.22× |
| California | 39,232 | 1.22× |
| Texas | 25,626 | 1.02× |
| New York | 21,812 | 1.34× |
| Washington | 11,664 | 1.99× |
| Illinois | 10,645 | 1.09× |
| Georgia | 9,912 | 1.1× |
| Virginia | 8,941 | 1.26× |
| Massachusetts | 8,683 | 1.51× |
| New Jersey | 8,232 | 1.11× |
| North Carolina | 7,965 | 0.91× |
| Pennsylvania | 7,860 | 0.8× |
| Ohio | 7,706 | 0.86× |
| Arizona | 6,749 | 1.13× |
| Michigan | 6,693 | 0.88× |
| Tennessee | 6,428 | 1.1× |
| Colorado | 5,126 | 1.11× |
| South Carolina | 4,416 | 1.01× |
| Indiana | 4,411 | 0.83× |
| Oregon | 4,317 | 1.29× |
| Maryland | 4,299 | 0.86× |
| Missouri | 3,910 | 0.83× |
| Minnesota | 3,606 | 0.86× |
| Connecticut | 3,212 | 1.1× |
| Utah | 3,147 | 1.2× |
| Alabama | 3,145 | 0.77× |
| Wisconsin | 3,045 | 0.69× |
| Kansas | 2,887 | 1.26× |
| Oklahoma | 2,697 | 0.83× |
| Nevada | 2,612 | 0.93× |
| Kentucky | 2,577 | 0.7× |
| Louisiana | 2,359 | 0.63× |
| Washington, District of Columbia | 1,854 | 2.11× |
| Iowa | 1,799 | 0.75× |
| Arkansas | 1,739 | 0.72× |
| Idaho | 1,404 | 0.96× |
| New Mexico | 1,220 | 0.83× |
| Hawaii | 1,154 | 0.92× |
| Nebraska | 1,141 | 0.78× |
| Mississippi | 1,133 | 0.47× |
| New Hampshire | 1,025 | 0.89× |
| Alaska | 955 | 1.53× |
| Maine | 862 | 0.82× |
| Montana | 832 | 1.03× |
| Rhode Island | 728 | 0.78× |
| West Virginia | 649 | 0.48× |
| Vermont | 533 | 1.04× |
| North Dakota | 444 | 0.74× |
| Delaware | 417 | 0.52× |
| South Dakota | 393 | 0.58× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.61 |
| Quality Awareness | PREMIUM | 2.24 |
| Risk Appetite | THRILL | 2.04 |
| Need for Security | CONSERVATISM | 1.98 |
| Travelling | THRILL | 1.9 |
| Luxury Orientation | PREMIUM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 44.3% |
| United States | 9.8% |
| France | 4.1% |
See Embraer audiences in other countries
More Car manufacturer audiences in United States
- Toyota (34,291,108)
- General Motors (25,678,273)
- Honda (22,891,458)
- Tesla Motors (22,553,301)
- BMW (22,482,465)
How to read this data
Audience size is the estimated number of people in United States who actively search for Embraer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.