Rascasse Audience Intelligence

Embraer Target Market in United States

A data profile of the people who buy, follow and care about Embraer in United States — modelled from more than twelve digital signal sources. Embraer has an estimated audience of 288,105 people in United States.

#54among Car manufacturer in United States#5113among Brand in United States#1306in Cars & Mobility

The average Embraer fan in United States is 38.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Embraer profile in United States.

Audience size
288K
in United States
Gender
36.6%♀
63.4% male
Age
38.0
average years
Country rank
#49353
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Embraer

36.6% are female, 63.4% are male, average age 38.0.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Embraer audience in United States
MetricValue
Female36.6%
Male63.4%
Average age38.0
Estimated audience size288,105
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Embraer audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3916%
40-4917%
50+21%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Embraer audience comes from United States.

Worldwide audience distribution share by country for Embraer
CountryShare
Brazil44.6%
United States9.7%
France3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Embraer audience in United States is strongest.

Fig. 05

Top regions by affinity

Embraer customers by region in United States
#RegionReachAffinity×
01Florida~50K2.45×
02Washington, District of Columbia~2K1.96×
03Washington~10K1.74×
04Massachusetts~8K1.39×
05Alaska<1K1.34×
06New York~20K1.24×
07Virginia~9K1.21×
08Kansas~3K1.20×
09Georgia~10K1.18×
10Oregon~4K1.16×
11Utah~3K1.16×
12Tennessee~7K1.14×
13California~40K1.13×
14Connecticut~3K1.13×
15Arizona~7K1.12×
16Illinois~10K1.08×
17Colorado~5K1.08×
18Vermont<1K1.06×
19New Jersey~8K1.05×
20Montana<1K1.05×
21South Carolina~4K1.02×
22Texas~30K1.01×
23Idaho~1K0.98×
24Hawaii~1K0.97×
25New Hampshire~1K0.95×
26North Dakota<1K0.92×
27Nevada~3K0.90×
28New Mexico~1K0.90×
29Maine<1K0.90×
30North Carolina~8K0.89×
31Oklahoma~3K0.88×
32Michigan~7K0.87×
33Iowa~2K0.87×
34Rhode Island<1K0.87×
35Maryland~4K0.86×
36Ohio~8K0.85×
37Nebraska~1K0.85×
38Minnesota~4K0.84×
39South Dakota<1K0.84×
40Missouri~4K0.82×
41Indiana~4K0.81×
42Arkansas~2K0.80×
43Pennsylvania~8K0.78×
44Alabama~3K0.78×
45Delaware<1K0.77×
46West Virginia~1K0.76×
47Wisconsin~3K0.75×
48Kentucky~3K0.75×
49Louisiana~3K0.72×
50Mississippi~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Embraer, United States
0.70×1.00×2.45×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Embraer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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