Honda Audience in United States

Honda logo

Honda has an estimated audience of 22,891,457 people in United States. 27.1% are female, 72.9% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Used Cars, Online shopping, Computers, AutoZone, Automobiles.

The average Honda fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used Cars, Online shopping, Computers, with strongest over-indexing on Used Cars (4.42× the country average). Demographically, the Honda audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Honda fans

Demographic split for Honda audience in United States
MetricValue
Female27.1%
Male72.9%
Average age37.8
Estimated audience size22,891,457

Audience persona

The typical Honda fan in United States is more male, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Honda in United States
RegionReachAffinity
California3,544,3651.41×
Texas2,378,6181.21×
Florida1,884,6461.22×
New York1,513,5531.18×
Ohio913,6071.3×
Illinois872,9531.14×
Pennsylvania867,3761.13×
New Jersey856,8971.47×
North Carolina832,3571.21×
Georgia771,4691.09×
Virginia681,4121.22×
Massachusetts535,4781.19×
Washington499,2741.09×
Michigan490,2250.82×
Tennessee473,3001.03×
Maryland469,9971.19×
Arizona467,9381×
Indiana441,8411.06×
South Carolina384,8851.12×
Louisiana369,6541.25×
Missouri345,2210.94×
Colorado333,2890.92×
Wisconsin331,8860.96×
Alabama320,3501×
Minnesota313,7960.96×
Connecticut281,2731.23×
Kentucky266,4990.93×
Oregon244,8520.93×
Nevada235,6581.06×
Oklahoma228,8500.9×
Mississippi205,3391.09×
Utah192,1500.94×
Arkansas188,6361×
Kansas164,3120.91×
Iowa153,7100.82×
West Virginia102,6630.96×
New Mexico98,7410.86×
Hawaii96,6780.98×
New Hampshire96,3691.07×
Nebraska94,3660.82×
Idaho88,2710.77×
Rhode Island74,6741.02×
Delaware66,8731.06×
Maine62,2290.76×
Washington, District of Columbia50,0680.73×
Montana39,3160.62×
Vermont35,5930.89×
Alaska34,0060.69×
South Dakota32,6080.62×
North Dakota31,1450.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda audience
BrandAffinityCategory
Used Cars4.42×Cars & Mobility
Online shopping1.75×Shopping
Computers1.67×Technology & Electronics
AutoZone2.27×Cars & Mobility
Automobiles1.58×Cars & Mobility
Bus3.06×Cars & Mobility
Freight transport2.25×Cars & Mobility
Auto maintenance3.87×Cars & Mobility
Transport1.58×Cars & Mobility
Road2.14×Travel & Leisure
SUVs1.75×Cars & Mobility
O'Reilly Auto Parts2.75×Cars & Mobility
Motor vehicle1.68×Cars & Mobility
Google Maps1.69×Internet & Social Media
Used car2.09×Cars & Mobility
Light truck5.36×Cars & Mobility
Fishing reel2.39×Sports
Machining3.17×Business & Career
Hand tool2.03×Home & Garden
Carvana2.49×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda audience
TraitClusterScore
Early Adopter MentalityPOWER1.25
Need for SecurityCONSERVATISM1.18
Luxury OrientationPREMIUM1.15
Family OrientationCONSERVATISM1.1
Sports ActivityPOWER1.06
DIY MentalityTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Honda
CountryShare
United States18.6%
Brazil10.2%
Japan6.2%

See Honda audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Honda have in United States?

Honda has an estimated audience of 22,891,457 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda fans?

27.1% of Honda fans are female, 72.9% are male, with an average age of 37.8 years.

Which brands do Honda fans like most?

Honda fans show strongest brand affinity for Used Cars (4.42×), Online shopping (1.75×), and Computers (1.67×) over the country average.

Where do Honda fans live in United States?

Honda fans in United States are most concentrated in California (reach 3,544,365), Texas (reach 2,378,618), and Florida (reach 1,884,646). These three regions account for the largest share of the active audience.

What other brands do Honda fans also like?

Beyond Honda itself, the audience over-indexes on Online shopping (1.75×), Computers (1.67×), AutoZone (2.27×), and Automobiles (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.