A data profile of the people who buy, follow and care about Honda in Spain — modelled from more than twelve digital signal sources. Honda has an estimated audience of 3,414,149 people in Spain.
The average Honda fan in Spain is 41.2 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include MotoGP, Automobiles, Motorcycle sport, with strongest over-indexing on MotoGP (2.97× the country average).
Demographically, the Honda audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Honda fan in Spain is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
The key figures that characterise the Honda profile in Spain.
28.5% are female, 71.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 41.2 |
| Estimated audience size | 3,414,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Honda audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.0% |
| Brazil | 10.2% |
| Japan | 6.1% |
Where the Honda audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~900K | 1.39× | |
| 02 | Andalusia | ~900K | 1.27× | |
| 03 | Comunidad Valenciana | ~500K | 1.19× | |
| 04 | Canary Islands | ~200K | 1.12× | |
| 05 | Region of Murcia | ~100K | 1.09× | |
| 06 | Aragon | ~100K | 1.06× | |
| 07 | Balearic Islands | ~100K | 1.05× | |
| 08 | Galicia | ~200K | 1.01× | |
| 09 | Community of Madrid | ~600K | 1.00× | |
| 10 | Basque Autonomous Country | ~100K | 0.96× | |
| 11 | Cantabria | ~40K | 0.95× | |
| 12 | Principality of Asturias | ~80K | 0.94× | |
| 13 | Castilla-La Mancha | ~100K | 0.90× | |
| 14 | Castile and León | ~100K | 0.84× | |
| 15 | La Rioja | ~20K | 0.83× | |
| 16 | Navarre | ~30K | 0.74× | |
| 17 | Extremadura | ~50K | 0.73× |
The strongest cross-interests of the Honda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle helmet | Cars & Mobility | 3.79× | ||
| 02 | Motorcycle accessories | Cars & Mobility | 3.76× | ||
| 03 | Touring motorcycle | Cars & Mobility | 3.57× | ||
| 04 | Suzuki | Cars & Mobility | 3.44× | ||
| 05 | Motorcycle sport | Sports | 3.38× | ||
| 06 | Marc Márquez | Sports | 3.36× | ||
| 07 | Motorcycle club | Cars & Mobility | 3.19× | ||
| 08 | MotoGP | Sports | 2.97× | ||
| 09 | Sport bike | Cars & Mobility | 2.97× | ||
| 10 | Motorcycle racing | Cars & Mobility | 2.61× | ||
| 11 | Motorcycling | Cars & Mobility | 2.54× | ||
| 12 | Engine | Cars & Mobility | 2.49× | ||
| 13 | Hybrids | Cars & Mobility | 2.19× | ||
| 14 | Automobiles | Cars & Mobility | 2.13× | ||
| 15 | Motor vehicle | Cars & Mobility | 2.02× | ||
| 16 | Škoda Auto | Cars & Mobility | 2.00× | ||
| 17 | El Economista | News | 1.99× | ||
| 18 | Formula One | Sports | 1.87× | ||
| 19 | Coches.net | Cars & Mobility | 1.82× | ||
| 20 | SUVs | Cars & Mobility | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Career Orientation | POWER | 1.18× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Tradition | CONSERVATISM | 0.76× | |
| Design Affinity | PREMIUM | 0.76× |
Honda's target market in Spain covers an estimated 3,414,149 people, concentrated in Catalonia and Andalusia.
28.5% of the Honda audience are female, 71.5% are male, with an average age of 41.2 years.
Honda fans show strongest brand affinity for MotoGP (2.97×), Automobiles (2.13×), and Motorcycle sport (3.38×) over the country average.
Honda fans in Spain are most concentrated in Catalonia (reach ~900K), Andalusia (reach ~900K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Honda itself, the audience over-indexes on Automobiles (2.13×), Motorcycle sport (3.38×), Motorcycle accessories (3.76×), and Motorcycle club (3.19×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Honda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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