Rascasse Audience Intelligence

General Motors Target Market in United States

A data profile of the people who buy, follow and care about General Motors in United States — modelled from more than twelve digital signal sources. General Motors has an estimated audience of 26,697,163 people in United States.

#2among Car manufacturer in United States#111among Brand in United States#27in Cars & Mobility

The average General Motors fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Compact car, Dump truck, CarGurus, with strongest over-indexing on Compact car (5.4× the country average).

Demographically, the General Motors audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical General Motors fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Compact car.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the General Motors profile in United States.

Audience size
26.7M
in United States
Gender
29.8%♀
70.2% male
Age
41.8
average years
Country rank
#1110
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of General Motors

29.8% are female, 70.2% are male, average age 41.8.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for General Motors audience in United States
MetricValue
Female29.8%
Male70.2%
Average age41.8
Estimated audience size26,697,163
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the General Motors audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

29.3%

of the worldwide General Motors audience comes from United States.

Worldwide audience distribution share by country for General Motors
CountryShare
United States29.3%
Brazil8.1%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the General Motors audience in United States is strongest.

Fig. 05

Top regions by affinity

General Motors customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K2.07×
02Massachusetts~800K1.59×
03New York~2.5M1.58×
04Michigan~900K1.40×
05New Jersey~900K1.39×
06California~4M1.35×
07Rhode Island~100K1.35×
08Connecticut~300K1.25×
09Washington~600K1.22×
10Virginia~800K1.21×
11Maryland~500K1.21×
12Vermont~50K1.21×
13Colorado~500K1.16×
14Illinois~1M1.14×
15Maine~100K1.12×
16Georgia~900K1.11×
17Oregon~300K1.10×
18Utah~200K1.07×
19North Carolina~800K1.06×
20Pennsylvania~900K1.04×
21New Hampshire~100K1.03×
22Florida~2M1.02×
23Hawaii~100K1.00×
24Texas~2M0.99×
25Minnesota~400K0.95×
26Tennessee~500K0.94×
27Indiana~400K0.93×
28Arizona~500K0.90×
29Ohio~700K0.89×
30Missouri~400K0.89×
31South Carolina~300K0.88×
32Nevada~200K0.85×
33Delaware~60K0.84×
34Louisiana~300K0.83×
35Idaho~100K0.82×
36Montana~60K0.82×
37Wisconsin~300K0.81×
38Kansas~200K0.81×
39Arkansas~200K0.80×
40Nebraska~100K0.78×
41Alaska~40K0.78×
42Iowa~200K0.77×
43Kentucky~200K0.74×
44Alabama~300K0.73×
45Mississippi~200K0.72×
46New Mexico~90K0.71×
47Oklahoma~200K0.70×
48West Virginia~80K0.69×
49North Dakota~30K0.64×
50South Dakota~30K0.56×
Fig. 06

Affinity by region

Affinity by region — General Motors, United States
0.56×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the General Motors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for General Motors audience
#·InterestCategoryAffinity×
01Compact carCars & Mobility5.40×
02StuttgartTravel & Leisure5.12×
03TramCars & Mobility3.98×
04Dump truckCars & Mobility3.96×
05Auto showCars & Mobility3.68×
06GMCCars & Mobility3.58×
07CarGurusCars & Mobility2.87×
08NASDAQBusiness & Career2.87×
09LogisticsBusiness & Career2.63×
10Risk managementBusiness & Career2.62×
11Discount TireShopping2.54×
12Real propertyHome & Garden2.49×
13Used carCars & Mobility2.12×
14CBS SportsMovies & TV2.01×
15Financial servicesBusiness & Career1.91×
16AutoZoneCars & Mobility1.77×
17RecreationTravel & Leisure1.57×
18SUVsCars & Mobility1.57×
19LivestockPets & Animals1.54×
20GoogleInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the General Motors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by General Motors audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Need for SecurityCONSERVATISM1.58×
Risk AppetiteTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by General Motors audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
CreativityOPEN0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is General Motors's target market in United States?

General Motors's target market in United States covers an estimated 26,697,163 people, concentrated in California and New York.

02

What is the gender split and age of General Motors customers?

29.8% of the General Motors audience are female, 70.2% are male, with an average age of 41.8 years.

03

Which brands do General Motors fans like most?

General Motors fans show strongest brand affinity for Compact car (5.4×), Dump truck (3.96×), and CarGurus (2.87×) over the country average.

04

Where do General Motors fans live in United States?

General Motors fans in United States are most concentrated in California (reach ~4M), New York (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do General Motors fans also like?

Beyond General Motors itself, the audience over-indexes on Dump truck (3.96×), CarGurus (2.87×), Tram (3.98×), and Stuttgart (5.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See General Motors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for General Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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