General Motors Audience in United States
General Motors has an estimated audience of 25,678,273 people in United States. 29.8% are female, 70.2% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Pro-Ject, Israel, Elsword, Product design, Combat sport.
The average General Motors fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Pro-Ject, Israel, Elsword, with strongest over-indexing on Pro-Ject (8.7× the country average). Demographically, the General Motors audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of General Motors fans
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 41.8 |
| Estimated audience size | 25,678,273 |
Audience persona
The typical General Motors fan in United States is more male, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,875,912 | 1.37× |
| New York | 2,342,014 | 1.63× |
| Texas | 2,184,396 | 0.99× |
| Florida | 1,798,239 | 1.03× |
| Michigan | 1,069,407 | 1.59× |
| Illinois | 997,153 | 1.17× |
| Georgia | 911,902 | 1.15× |
| Pennsylvania | 902,096 | 1.04× |
| New Jersey | 856,963 | 1.31× |
| North Carolina | 834,202 | 1.08× |
| Massachusetts | 816,866 | 1.61× |
| Virginia | 757,422 | 1.21× |
| Ohio | 725,591 | 0.92× |
| Washington | 649,734 | 1.26× |
| Maryland | 555,597 | 1.26× |
| Tennessee | 498,828 | 0.97× |
| Colorado | 489,956 | 1.21× |
| Arizona | 486,833 | 0.93× |
| Indiana | 443,878 | 0.95× |
| Missouri | 382,360 | 0.92× |
| Minnesota | 356,811 | 0.97× |
| South Carolina | 331,874 | 0.86× |
| Oregon | 331,708 | 1.13× |
| Wisconsin | 316,833 | 0.82× |
| Connecticut | 310,935 | 1.21× |
| Louisiana | 274,268 | 0.83× |
| Alabama | 259,350 | 0.72× |
| Utah | 252,771 | 1.1× |
| Kentucky | 241,826 | 0.75× |
| Nevada | 212,642 | 0.86× |
| Oklahoma | 200,903 | 0.7× |
| Washington, District of Columbia | 163,055 | 2.11× |
| Kansas | 161,634 | 0.8× |
| Iowa | 156,344 | 0.74× |
| Arkansas | 154,600 | 0.73× |
| Mississippi | 147,787 | 0.7× |
| Rhode Island | 103,692 | 1.27× |
| Hawaii | 103,308 | 0.94× |
| Idaho | 103,060 | 0.8× |
| New Hampshire | 101,637 | 1× |
| Maine | 100,126 | 1.09× |
| Nebraska | 96,266 | 0.75× |
| New Mexico | 88,102 | 0.68× |
| West Virginia | 78,318 | 0.65× |
| Delaware | 57,721 | 0.81× |
| Montana | 56,634 | 0.79× |
| Vermont | 51,712 | 1.15× |
| Alaska | 38,834 | 0.71× |
| South Dakota | 31,838 | 0.54× |
| North Dakota | 30,692 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 8.7× | Music & Radio |
| Israel | 3.8× | Travel & Leisure |
| Elsword | 17.14× | Games |
| Product design | 2.06× | Business & Career |
| Combat sport | 1.51× | Sports |
| Wikia | 2.26× | Internet & Social Media |
| N1 road (South Africa) | 2.5× | Travel & Leisure |
| Keith Stanfield | 3.72× | Movies & TV |
| Jeep Wagoneer | 3.24× | Cars & Mobility |
| UK garage | 3.04× | Music & Radio |
| County council | 3.02× | Politics & Society |
| Urban horticulture | 1.91× | Home & Garden |
| Hog Hunting | 1.81× | Sports |
| Tipsy Elves | 4.9× | Shopping |
| MK | 2.03× | Music & Radio |
| Acoustic music | 2.13× | Music & Radio |
| Keeper (password manager) | 2.81× | Technology & Electronics |
| Notre Dame Fighting Irish football | 2.19× | Sports |
| ABC 7 Chicago | 1.68× | Movies & TV |
| WESH | 1.87× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.3 |
| Family Orientation | CONSERVATISM | 1.2 |
| Risk Appetite | THRILL | 1.19 |
| DIY Mentality | THRILL | 1.11 |
| Early Adopter Mentality | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Brazil | 8.0% |
| Canada | 4.1% |
See General Motors audiences in other countries
More Car manufacturer audiences in United States
- Toyota (34,291,108)
- Tesla Motors (23,537,413)
- Honda (22,891,458)
- BMW (22,482,465)
- Mercedes-Benz (20,837,637)
Frequently asked questions
How many fans does General Motors have in United States?
General Motors has an estimated audience of 25,678,273 people in United States, concentrated in California and New York.
What is the gender split and age of General Motors fans?
29.8% of General Motors fans are female, 70.2% are male, with an average age of 41.8 years.
Which brands do General Motors fans like most?
General Motors fans show strongest brand affinity for Pro-Ject (8.7×), Israel (3.8×), and Elsword (17.14×) over the country average.
Where do General Motors fans live in United States?
General Motors fans in United States are most concentrated in California (reach 3,875,912), New York (reach 2,342,014), and Texas (reach 2,184,396). These three regions account for the largest share of the active audience.
What other brands do General Motors fans also like?
Beyond General Motors itself, the audience over-indexes on Israel (3.8×), Elsword (17.14×), Product design (2.06×), and Combat sport (1.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for General Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.