GMC Audience in United States
GMC has an estimated audience of 10,721,854 people in United States. 26.4% are female, 73.6% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: Israel, Vocal harmony, Grinch, Hipster, Elsword.
The average GMC fan in United States is 42.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Vocal harmony, Grinch, with strongest over-indexing on Israel (2.86× the country average). Demographically, the GMC audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of GMC fans
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 42.1 |
| Estimated audience size | 10,721,854 |
Audience persona
The typical GMC fan in United States is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,292,692 | 1.4× |
| California | 1,115,984 | 0.95× |
| Florida | 797,977 | 1.1× |
| New York | 500,447 | 0.84× |
| Georgia | 366,828 | 1.11× |
| Michigan | 337,269 | 1.2× |
| Pennsylvania | 321,653 | 0.89× |
| Illinois | 317,468 | 0.89× |
| North Carolina | 302,541 | 0.94× |
| Ohio | 296,372 | 0.9× |
| New Jersey | 245,826 | 0.9× |
| Arizona | 226,873 | 1.04× |
| Tennessee | 224,410 | 1.04× |
| Louisiana | 224,384 | 1.62× |
| Virginia | 209,648 | 0.8× |
| Indiana | 196,001 | 1× |
| South Carolina | 176,320 | 1.09× |
| Massachusetts | 170,332 | 0.81× |
| Washington | 169,055 | 0.79× |
| Alabama | 168,901 | 1.13× |
| Colorado | 168,583 | 1× |
| Missouri | 166,377 | 0.96× |
| Wisconsin | 160,158 | 0.99× |
| Minnesota | 148,320 | 0.97× |
| Oklahoma | 130,753 | 1.1× |
| Maryland | 129,880 | 0.7× |
| Kentucky | 116,425 | 0.87× |
| Arkansas | 116,419 | 1.32× |
| Nevada | 104,469 | 1.01× |
| Mississippi | 102,038 | 1.16× |
| Oregon | 96,460 | 0.78× |
| Utah | 95,884 | 1× |
| Iowa | 93,752 | 1.06× |
| Connecticut | 90,559 | 0.84× |
| Kansas | 87,435 | 1.03× |
| New Mexico | 61,958 | 1.15× |
| Idaho | 58,407 | 1.09× |
| Nebraska | 55,464 | 1.03× |
| West Virginia | 48,880 | 0.98× |
| New Hampshire | 44,454 | 1.05× |
| Maine | 38,083 | 0.99× |
| North Dakota | 35,095 | 1.59× |
| Montana | 30,390 | 1.02× |
| South Dakota | 27,094 | 1.09× |
| Hawaii | 25,598 | 0.56× |
| Rhode Island | 25,105 | 0.74× |
| Alaska | 23,616 | 1.03× |
| Delaware | 21,077 | 0.71× |
| Vermont | 20,173 | 1.07× |
| Wyoming | 18,460 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.86× | Travel & Leisure |
| Vocal harmony | 5.68× | Music & Radio |
| Grinch | 4.96× | Movies & TV |
| Hipster | 11.77× | Politics & Society |
| Elsword | 19.35× | Games |
| Combat sport | 1.57× | Sports |
| Governor of Michigan | 6.32× | Politics & Society |
| N1 road (South Africa) | 3.38× | Travel & Leisure |
| Historic site | 3.06× | Arts & Culture |
| MK | 2.96× | Music & Radio |
| Goop | 3.78× | Internet & Social Media |
| No Escape (1994 film) | 7.19× | Movies & TV |
| Mathcore | 5.07× | Music & Radio |
| Wok | 3.99× | Food & Beverages |
| Gift registry | 7.68× | Kids & Family |
| Wikia | 1.97× | Internet & Social Media |
| Keith Stanfield | 3.6× | Movies & TV |
| Hog Hunting | 1.86× | Sports |
| La Jolla | 4.98× | Travel & Leisure |
| Wow! Wow! Wubbzy! | 4.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.33 |
| Extroversion | THRILL | 1.21 |
| DIY Mentality | THRILL | 1.19 |
| Family Orientation | CONSERVATISM | 1.18 |
| Quality Awareness | PREMIUM | 1.13 |
| Risk Appetite | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.3% |
| Canada | 7.6% |
| Mexico | 5.2% |
See GMC audiences in other countries
More Car manufacturer audiences in United States
- Toyota (34,291,108)
- General Motors (25,678,273)
- Tesla Motors (23,537,413)
- Honda (22,891,458)
- BMW (22,482,465)
Frequently asked questions
How many fans does GMC have in United States?
GMC has an estimated audience of 10,721,854 people in United States, concentrated in Texas and California.
What is the gender split and age of GMC fans?
26.4% of GMC fans are female, 73.6% are male, with an average age of 42.1 years.
Which brands do GMC fans like most?
GMC fans show strongest brand affinity for Israel (2.86×), Vocal harmony (5.68×), and Grinch (4.96×) over the country average.
Where do GMC fans live in United States?
GMC fans in United States are most concentrated in Texas (reach 1,292,692), California (reach 1,115,984), and Florida (reach 797,977). These three regions account for the largest share of the active audience.
What other brands do GMC fans also like?
Beyond GMC itself, the audience over-indexes on Vocal harmony (5.68×), Grinch (4.96×), Hipster (11.77×), and Elsword (19.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for GMC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.