GMC Audience in United States

GMC has an estimated audience of 10,721,854 people in United States. 26.4% are female, 73.6% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: CarGurus, Google Maps, Capital One, Shazam (service), Indeed.com.

The average GMC fan in United States is 42.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include CarGurus, Google Maps, Capital One, with strongest over-indexing on CarGurus (17.6× the country average). Demographically, the GMC audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of GMC fans

Demographic split for GMC audience in United States
MetricValue
Female26.4%
Male73.6%
Average age42.1
Estimated audience size10,721,854

Audience persona

The typical GMC fan in United States is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for GMC in United States
RegionReachAffinity
Texas1,292,6921.4×
California1,115,9840.95×
Florida797,9771.1×
New York500,4470.84×
Georgia366,8281.11×
Michigan337,2691.2×
Pennsylvania321,6530.89×
Illinois317,4680.89×
North Carolina302,5410.94×
Ohio296,3720.9×
New Jersey245,8260.9×
Arizona226,8731.04×
Tennessee224,4101.04×
Louisiana224,3841.62×
Virginia209,6480.8×
Indiana196,0011×
South Carolina176,3201.09×
Massachusetts170,3320.81×
Washington169,0550.79×
Alabama168,9011.13×
Colorado168,5831×
Missouri166,3770.96×
Wisconsin160,1580.99×
Minnesota148,3200.97×
Oklahoma130,7531.1×
Maryland129,8800.7×
Kentucky116,4250.87×
Arkansas116,4191.32×
Nevada104,4691.01×
Mississippi102,0381.16×
Oregon96,4600.78×
Utah95,8841×
Iowa93,7521.06×
Connecticut90,5590.84×
Kansas87,4351.03×
New Mexico61,9581.15×
Idaho58,4071.09×
Nebraska55,4641.03×
West Virginia48,8800.98×
New Hampshire44,4541.05×
Maine38,0830.99×
North Dakota35,0951.59×
Montana30,3901.02×
South Dakota27,0941.09×
Hawaii25,5980.56×
Rhode Island25,1050.74×
Alaska23,6161.03×
Delaware21,0770.71×
Vermont20,1731.07×
Wyoming18,4601.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GMC audience
BrandAffinityCategory
CarGurus17.6×Cars & Mobility
Google Maps6.7×Internet & Social Media
Capital One5.94×Business & Career
Shazam (service)24.18×Music & Radio
Indeed.com5×Business & Career
Enterprise Rent-A-Car7×Cars & Mobility
Aaron Rodgers6.71×Sports
Circle K6.81×Shopping
Kia Sportage19.35×Cars & Mobility
AccuWeather5.45×Home & Garden
Ozzy Osbourne7.63×Music & Radio
Google News4.79×News
Honda Accord11.77×Cars & Mobility
AutoZone3.14×Cars & Mobility
Google Earth7.31×Internet & Social Media
Beetlejuice3.34×Movies & TV
Apple Store5.4×Shopping
Bruce Willis4.91×Movies & TV
Staples (Canada)3.4×Business & Career
DeviantArt4.55×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GMC audience
TraitClusterScore
Need for SecurityCONSERVATISM1.33
ExtroversionTHRILL1.21
DIY MentalityTHRILL1.19
Family OrientationCONSERVATISM1.18
Quality AwarenessPREMIUM1.13
Risk AppetiteTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for GMC
CountryShare
United States52.3%
Canada7.6%
Mexico5.2%

See GMC audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does GMC have in United States?

GMC has an estimated audience of 10,721,854 people in United States, concentrated in Texas and California.

What is the gender split and age of GMC fans?

26.4% of GMC fans are female, 73.6% are male, with an average age of 42.1 years.

Which brands do GMC fans like most?

GMC fans show strongest brand affinity for CarGurus (17.6×), Google Maps (6.7×), and Capital One (5.94×) over the country average.

Where do GMC fans live in United States?

GMC fans in United States are most concentrated in Texas (reach 1,292,692), California (reach 1,115,984), and Florida (reach 797,977). These three regions account for the largest share of the active audience.

What other brands do GMC fans also like?

Beyond GMC itself, the audience over-indexes on Google Maps (6.7×), Capital One (5.94×), Shazam (service) (24.18×), and Indeed.com (5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GMC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.