General Motors Audience in Germany
General Motors has an estimated audience of 2,646,359 people in Germany. 28.4% are female, 71.6% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Haberler, Gil Ofarim, Metamorphoses, Stradivarius.
The average General Motors fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Haberler, Gil Ofarim, with strongest over-indexing on Israel (2.84× the country average). Demographically, the General Motors audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of General Motors fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 43.6 |
| Estimated audience size | 2,646,359 |
Audience persona
The typical General Motors fan in Germany is more male, around 43.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 564,006 | 0.97× |
| Bayern | 498,207 | 1.17× |
| Baden-Württemberg | 382,948 | 1.06× |
| Berlin | 291,362 | 2.46× |
| Hessen | 272,510 | 1.35× |
| Niedersachsen | 205,925 | 0.8× |
| Rheinland-Pfalz | 112,508 | 0.85× |
| Sachsen | 110,657 | 0.85× |
| Schleswig-Holstein | 76,417 | 0.8× |
| Hamburg | 73,174 | 1.22× |
| Brandenburg | 66,464 | 0.81× |
| Sachsen-Anhalt | 46,816 | 0.68× |
| Thüringen | 44,857 | 0.67× |
| Mecklenburg-Vorpommern | 27,695 | 0.55× |
| Saarland | 23,390 | 0.72× |
| Bremen | 23,192 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.84× | Travel & Leisure |
| Haberler | 1.73× | News |
| Gil Ofarim | 1.65× | Music & Radio |
| Metamorphoses | 4.06× | Literature |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.65× | Business & Career |
| Progressive rock | 1.52× | Music & Radio |
| Urban horticulture | 1.53× | Home & Garden |
| Esra Erol | 4.8× | Movies & TV |
| KLIX (AM) | 2.14× | Music & Radio |
| Underarm hair | 6.03× | Beauty & Wellness |
| Apostrophe | 3.86× | Literature |
| Preacher (comics) | 4.63× | Literature |
| Hammock camping | 4.77× | Travel & Leisure |
| Leverage (TV series) | 4.07× | Movies & TV |
| Google Home | 3.45× | Technology & Electronics |
| Hypertext | 1.73× | Technology & Electronics |
| Golem | 1.91× | Technology & Electronics |
| Acoustic music | 2.28× | Music & Radio |
| Molly Hatchet | 7.02× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.41 |
| Patriotism | CONSERVATISM | 1.38 |
| DIY Mentality | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.27 |
| Family Orientation | CONSERVATISM | 1.22 |
| Need for Security | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Brazil | 8.0% |
| Canada | 4.1% |
See General Motors audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does General Motors have in Germany?
General Motors has an estimated audience of 2,646,359 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of General Motors fans?
28.4% of General Motors fans are female, 71.6% are male, with an average age of 43.6 years.
Which brands do General Motors fans like most?
General Motors fans show strongest brand affinity for Israel (2.84×), Haberler (1.73×), and Gil Ofarim (1.65×) over the country average.
Where do General Motors fans live in Germany?
General Motors fans in Germany are most concentrated in Nordrhein-Westfalen (reach 564,006), Bayern (reach 498,207), and Baden-Württemberg (reach 382,948). These three regions account for the largest share of the active audience.
What other brands do General Motors fans also like?
Beyond General Motors itself, the audience over-indexes on Haberler (1.73×), Gil Ofarim (1.65×), Metamorphoses (4.06×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for General Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.