Rascasse Audience Intelligence

General Motors Target Market in Germany

A data profile of the people who buy, follow and care about General Motors in Germany — modelled from more than twelve digital signal sources. General Motors has an estimated audience of 2,716,194 people in Germany.

#25among Car manufacturer in Germany#296among Brand in Germany#121in Cars & Mobility

The average General Motors fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Automobile repair shop, Nature, Hyundai, with strongest over-indexing on Automobile repair shop (6.51× the country average).

Demographically, the General Motors audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical General Motors fan in Germany is more male, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Automobile repair shop.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the General Motors profile in Germany.

Audience size
2.7M
in Germany
Gender
28.4%♀
71.6% male
Age
43.6
average years
Country rank
#2404
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of General Motors

28.4% are female, 71.6% are male, average age 43.6.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for General Motors audience in Germany
MetricValue
Female28.4%
Male71.6%
Average age43.6
Estimated audience size2,716,194
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the General Motors audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

3.0%

of the worldwide General Motors audience comes from Germany.

Worldwide audience distribution share by country for General Motors
CountryShare
United States29.3%
Brazil8.1%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the General Motors audience in Germany is strongest.

Fig. 05

Top regions by affinity

General Motors customers by region in Germany
#RegionReachAffinity×
01Berlin~300K2.36×
02Hessen~300K1.34×
03Hamburg~70K1.24×
04Bayern~500K1.16×
05Baden-Württemberg~400K1.05×
06Bremen~20K1.04×
07Nordrhein-Westfalen~600K0.95×
08Rheinland-Pfalz~100K0.85×
09Sachsen~100K0.85×
10Brandenburg~70K0.83×
11Schleswig-Holstein~80K0.81×
12Niedersachsen~200K0.79×
13Saarland~30K0.79×
14Thüringen~50K0.70×
15Sachsen-Anhalt~50K0.68×
16Mecklenburg-Vorpommern~30K0.57×
Fig. 06

Affinity by region

Affinity by region — General Motors, Germany
0.57×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the General Motors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for General Motors audience
#·InterestCategoryAffinity×
01Ford FiestaCars & Mobility7.59×
02CadillacCars & Mobility7.00×
03Automobile repair shopCars & Mobility6.51×
04Škoda KodiaqCars & Mobility6.36×
05SubaruCars & Mobility5.78×
06OpelCars & Mobility5.29×
07HyundaiCars & Mobility4.77×
08Tesla MotorsCars & Mobility4.72×
09PeugeotCars & Mobility4.46×
10CitroënCars & Mobility4.42×
11SixtCars & Mobility4.27×
12Used carCars & Mobility3.54×
13CarcareCars & Mobility3.48×
14HatchbackCars & Mobility3.09×
15NatureHome & Garden2.87×
16VacationsTravel & Leisure2.40×
17Škoda AutoCars & Mobility2.31×
18FamilyKids & Family2.20×
19AutoScout24Cars & Mobility2.12×
20GermanyTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the General Motors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by General Motors audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.55×
PatriotismCONSERVATISM1.55×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by General Motors audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Price SensitivityPREMIUM0.71×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is General Motors's target market in Germany?

General Motors's target market in Germany covers an estimated 2,716,194 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of General Motors customers?

28.4% of the General Motors audience are female, 71.6% are male, with an average age of 43.6 years.

03

Which brands do General Motors fans like most?

General Motors fans show strongest brand affinity for Automobile repair shop (6.51×), Nature (2.87×), and Hyundai (4.77×) over the country average.

04

Where do General Motors fans live in Germany?

General Motors fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do General Motors fans also like?

Beyond General Motors itself, the audience over-indexes on Nature (2.87×), Hyundai (4.77×), Used car (3.54×), and Tesla Motors (4.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Germany

Related rankings

See General Motors audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for General Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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