Tesla Motors Audience in Germany
Tesla Motors has an estimated audience of 5,123,849 people in Germany. 29.0% are female, 71.0% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BYD Auto, City car, Electric motor, Battery electric vehicle, Tesla Supercharger.
The average Tesla Motors fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BYD Auto, City car, Electric motor, with strongest over-indexing on BYD Auto (8.23× the country average). Demographically, the Tesla Motors audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Tesla Motors fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 37.1 |
| Estimated audience size | 5,123,849 |
Audience persona
The typical Tesla Motors fan in Germany is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for BYD Auto.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,246,292 | 1.08× |
| Bayern | 1,007,076 | 1.19× |
| Baden-Württemberg | 816,111 | 1.14× |
| Niedersachsen | 529,316 | 1.04× |
| Hessen | 491,721 | 1.23× |
| Berlin | 281,818 | 1.2× |
| Rheinland-Pfalz | 277,805 | 1.06× |
| Brandenburg | 221,476 | 1.36× |
| Sachsen | 217,109 | 0.84× |
| Schleswig-Holstein | 183,584 | 0.97× |
| Hamburg | 119,357 | 1.01× |
| Thüringen | 99,143 | 0.74× |
| Sachsen-Anhalt | 96,287 | 0.71× |
| Mecklenburg-Vorpommern | 75,302 | 0.75× |
| Saarland | 56,924 | 0.88× |
| Bremen | 36,065 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BYD Auto | 8.23× | Cars & Mobility |
| City car | 7.72× | Cars & Mobility |
| Electric motor | 5.71× | Cars & Mobility |
| Battery electric vehicle | 8.44× | Cars & Mobility |
| Tesla Supercharger | 7.49× | Cars & Mobility |
| Dacia Jogger | 9.98× | Cars & Mobility |
| Hyundai | 5.19× | Cars & Mobility |
| Used car | 3.88× | Cars & Mobility |
| Tesla Model 3 | 10.45× | Cars & Mobility |
| Kia Sorento | 12.99× | Cars & Mobility |
| Plug-in hybrid | 4.57× | Cars & Mobility |
| Electric car | 3.78× | Cars & Mobility |
| Hatchback | 4.72× | Cars & Mobility |
| Kia Picanto | 14.37× | Cars & Mobility |
| Tesla Model Y | 8.32× | Cars & Mobility |
| Automobile repair shop | 5.16× | Cars & Mobility |
| Kia Sportage | 8.88× | Cars & Mobility |
| Subcompact car | 9.06× | Cars & Mobility |
| Ford Fiesta | 9.23× | Cars & Mobility |
| Mazda CX-5 | 9.12× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.81 |
| Sustainability | BALANCE | 1.61 |
| Early Adopter Mentality | POWER | 1.55 |
| Career Orientation | POWER | 1.39 |
| Indulgence | JOY | 1.38 |
| Patriotism | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Germany | 5.9% |
| France | 5.1% |
See Tesla Motors audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Tesla Motors have in Germany?
Tesla Motors has an estimated audience of 5,123,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tesla Motors fans?
29.0% of Tesla Motors fans are female, 71.0% are male, with an average age of 37.1 years.
Which brands do Tesla Motors fans like most?
Tesla Motors fans show strongest brand affinity for BYD Auto (8.23×), City car (7.72×), and Electric motor (5.71×) over the country average.
Where do Tesla Motors fans live in Germany?
Tesla Motors fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,246,292), Bayern (reach 1,007,076), and Baden-Württemberg (reach 816,111). These three regions account for the largest share of the active audience.
What other brands do Tesla Motors fans also like?
Beyond Tesla Motors itself, the audience over-indexes on City car (7.72×), Electric motor (5.71×), Battery electric vehicle (8.44×), and Tesla Supercharger (7.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tesla Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.