Rascasse Audience Intelligence

Tesla Motors Target Market in Germany

Tesla Motors has an estimated audience of 7.7M people in Germany.

#9among Car manufacturer in Germany
#92among brands in Germany
#27in Cars & Mobility

The average Tesla Motors fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Tesla Motors ranks #9 among the 121 objects in Car manufacturer in Germany — 21.7× the group median.

Its fans are 1.5 years younger than the group average of 39.3.

Women make up 29.0% of the fan base, 4.0 percentage points fewer than the group average.

Compared with the other 120 objects in Car manufacturer, Tesla Motors fans stand out for their interest in Kia Picanto, Kia Sorento and Tesla Model 3.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Kia Picanto, Kia Sorento, Tesla Model 3, with strongest over-indexing on Kia Picanto (14.37× the country average).

Demographically, the Tesla Motors audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

The typical Tesla Motors fan in Germany is more male, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kia Picanto.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.7M
in Germany
Gender
29.0%♀
71.0% male
Age
37.8
average years
Country rank
#559
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tesla Motors

29.0% are female, 71.0% are male, average age 37.8.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Tesla Motors audience in Germany
MetricValue
Female29.0%
Male71.0%
Average age37.8
Estimated audience size7.7M
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Tesla Motors audience in Germany
Age bracketShare%
16-2426%
25-3419%
35-4420%
45-5419%
55+16%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Tesla Motors audience comes from Germany.

Worldwide audience distribution share by country for Tesla Motors
CountryShare
United States26.3%
France6.6%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tesla Motors customers by region in Germany
#RegionReachAffinity×
01Brandenburg~300K1.35×
02Hessen~700K1.23×
03Bayern~1.5M1.15×
04Berlin~400K1.13×
05Baden-Württemberg~1M1.12×
06Nordrhein-Westfalen~2M1.08×
07Rheinland-Pfalz~400K1.08×
08Niedersachsen~800K1.05×
09Schleswig-Holstein~300K0.99×
10Hamburg~200K0.97×
11Saarland~90K0.93×
12Sachsen~300K0.84×
13Bremen~60K0.83×
14Thüringen~200K0.77×
15Mecklenburg-Vorpommern~100K0.77×
16Sachsen-Anhalt~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Tesla Motors, Germany
0.73×1.00×1.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tesla Motors audience vs. the country average
#·InterestCategoryAffinity×
01Kia PicantoCars & Mobility14.37×
02Kia SorentoCars & Mobility12.99×
03Tesla Model 3Cars & Mobility10.45×
04Dacia JoggerCars & Mobility9.98×
05Mazda CX-5Cars & Mobility9.12×
06Kia SportageCars & Mobility8.88×
07PolestarCars & Mobility8.52×
08Battery electric vehicleCars & Mobility8.44×
09Tesla Model YCars & Mobility8.32×
10BYD AutoCars & Mobility8.23×
11City carCars & Mobility7.72×
12Tesla SuperchargerCars & Mobility7.49×
13Electric motorCars & Mobility5.71×
14StarlinkTechnology & Electronics5.71×
15HyundaiCars & Mobility5.19×
16Automobile repair shopCars & Mobility5.16×
17HatchbackCars & Mobility4.72×
18Plug-in hybridCars & Mobility4.57×
19Used carCars & Mobility3.88×
20Electric carCars & Mobility3.78×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tesla Motors audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tesla Motors audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.87×
Need for SecurityCONSERVATISM1.68×
Risk AppetiteTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tesla Motors audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
TraditionCONSERVATISM0.80×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

See Tesla Motors audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Tesla Motors over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/tesla-motors-9857” · Methodology