BYD Auto Audience in Germany
BYD Auto has an estimated audience of 3,478,457 people in Germany. 34.1% are female, 65.9% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Progressive rock, Metamorphoses, Hypertext.
The average BYD Auto fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Progressive rock, with strongest over-indexing on Gil Ofarim (2.18× the country average). Demographically, the BYD Auto audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of BYD Auto fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 38.6 |
| Estimated audience size | 3,478,457 |
Audience persona
The typical BYD Auto fan in Germany is more male, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,510,685 | 1.12× |
| Bayern | 1,248,714 | 1.26× |
| Baden-Württemberg | 1,066,265 | 1.27× |
| Niedersachsen | 707,293 | 1.18× |
| Hessen | 500,845 | 1.07× |
| Rheinland-Pfalz | 340,610 | 1.11× |
| Sachsen | 278,315 | 0.92× |
| Berlin | 235,206 | 0.86× |
| Schleswig-Holstein | 214,016 | 0.97× |
| Brandenburg | 192,174 | 1.01× |
| Hamburg | 140,831 | 1.01× |
| Thüringen | 134,053 | 0.86× |
| Sachsen-Anhalt | 130,593 | 0.82× |
| Mecklenburg-Vorpommern | 92,028 | 0.78× |
| Saarland | 78,134 | 1.03× |
| Bremen | 37,890 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.18× | Music & Radio |
| CAC 40 | 2.4× | Business & Career |
| Progressive rock | 1.53× | Music & Radio |
| Metamorphoses | 2.84× | Literature |
| Hypertext | 2.3× | Technology & Electronics |
| Icon (magazine) | 1.67× | Arts & Culture |
| Jonah | 3.53× | |
| Eden Lake | 2.92× | Movies & TV |
| Building insulation | 2.48× | Home & Garden |
| Acoustic music | 2.25× | Music & Radio |
| Underarm hair | 4.07× | Beauty & Wellness |
| Buddy – The Buddy Holly Story | 2.64× | Music & Radio |
| MK | 1.57× | Music & Radio |
| Golem | 1.72× | Technology & Electronics |
| Hammock camping | 3.76× | Travel & Leisure |
| Leverage (TV series) | 3.15× | Movies & TV |
| Noodle (Gorillaz) | 1.56× | Music & Radio |
| Assisi | 2.79× | Travel & Leisure |
| Microsoft Exchange Server | 5.95× | Technology & Electronics |
| Northrop Grumman | 3.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| Indulgence | JOY | 1.47 |
| Need for Security | CONSERVATISM | 1.39 |
| Sustainability | BALANCE | 1.3 |
| Early Adopter Mentality | POWER | 1.27 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.2% |
| Italy | 11.0% |
| Brazil | 10.0% |
See BYD Auto audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does BYD Auto have in Germany?
BYD Auto has an estimated audience of 3,478,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BYD Auto fans?
34.1% of BYD Auto fans are female, 65.9% are male, with an average age of 38.6 years.
Which brands do BYD Auto fans like most?
BYD Auto fans show strongest brand affinity for Gil Ofarim (2.18×), CAC 40 (2.4×), and Progressive rock (1.53×) over the country average.
Where do BYD Auto fans live in Germany?
BYD Auto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,510,685), Bayern (reach 1,248,714), and Baden-Württemberg (reach 1,066,265). These three regions account for the largest share of the active audience.
What other brands do BYD Auto fans also like?
Beyond BYD Auto itself, the audience over-indexes on CAC 40 (2.4×), Progressive rock (1.53×), Metamorphoses (2.84×), and Hypertext (2.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BYD Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.