Rascasse Audience Intelligence

BYD Auto Target Market in Germany

A data profile of the people who buy, follow and care about BYD Auto in Germany — modelled from more than twelve digital signal sources. BYD Auto has an estimated audience of 7,478,059 people in Germany.

#7among Car manufacturer in Germany#84among Brand in Germany#24in Cars & Mobility

The average BYD Auto fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tesla Motors, Electric vehicle, Plug-in hybrid, with strongest over-indexing on Tesla Motors (8.23× the country average).

Demographically, the BYD Auto audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BYD Auto fan in Germany is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Tesla Motors.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BYD Auto profile in Germany.

Audience size
7.5M
in Germany
Gender
33.8%♀
66.2% male
Age
38.6
average years
Country rank
#572
Brand in Germany
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BYD Auto

33.8% are female, 66.2% are male, average age 38.6.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for BYD Auto audience in Germany
MetricValue
Female33.8%
Male66.2%
Average age38.6
Estimated audience size7,478,059
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the BYD Auto audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

39.0%

of the worldwide BYD Auto audience comes from Germany.

Worldwide audience distribution share by country for BYD Auto
CountryShare
Germany39.0%
Brazil7.9%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BYD Auto audience in Germany is strongest.

Fig. 05

Top regions by affinity

BYD Auto customers by region in Germany
#RegionReachAffinity×
01Bayern~1M1.24×
02Baden-Württemberg~1M1.21×
03Nordrhein-Westfalen~1.5M1.15×
04Niedersachsen~700K1.11×
05Hessen~500K1.11×
06Schleswig-Holstein~200K1.06×
07Rheinland-Pfalz~300K1.04×
08Brandenburg~200K1.03×
09Hamburg~100K1.00×
10Saarland~70K0.95×
11Sachsen~300K0.92×
12Thüringen~100K0.91×
13Sachsen-Anhalt~100K0.87×
14Berlin~200K0.83×
15Mecklenburg-Vorpommern~100K0.82×
16Bremen~40K0.77×
Fig. 06

Affinity by region

Affinity by region — BYD Auto, Germany
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BYD Auto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BYD Auto audience
#·InterestCategoryAffinity×
01Tesla MotorsCars & Mobility8.23×
02Tesla Model XCars & Mobility6.44×
03Automobile repair shopCars & Mobility4.48×
04Electric vehicleCars & Mobility3.96×
05Plug-in hybridCars & Mobility3.79×
06Electric motorcycles and scootersCars & Mobility3.71×
07Photovoltaic systemHome & Garden3.63×
08PeugeotCars & Mobility3.50×
09Hybrid electric vehicleCars & Mobility3.39×
10HyundaiCars & Mobility3.34×
11Motorcycle helmetCars & Mobility3.34×
12Solar energyHome & Garden3.15×
13Family carCars & Mobility3.02×
14PhotovoltaicsHome & Garden2.99×
15Used carCars & Mobility2.98×
16Efficient energy useTechnology & Electronics2.70×
17AutoScout24Cars & Mobility2.06×
18Škoda AutoCars & Mobility2.05×
19EnergyHome & Garden1.80×
20CommerzbankBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BYD Auto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BYD Auto audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.70×
PatriotismCONSERVATISM1.37×
Quality AwarenessPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BYD Auto audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BYD Auto's target market in Germany?

BYD Auto's target market in Germany covers an estimated 7,478,059 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BYD Auto customers?

33.8% of the BYD Auto audience are female, 66.2% are male, with an average age of 38.6 years.

03

Which brands do BYD Auto fans like most?

BYD Auto fans show strongest brand affinity for Tesla Motors (8.23×), Electric vehicle (3.96×), and Plug-in hybrid (3.79×) over the country average.

04

Where do BYD Auto fans live in Germany?

BYD Auto fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do BYD Auto fans also like?

Beyond BYD Auto itself, the audience over-indexes on Electric vehicle (3.96×), Plug-in hybrid (3.79×), Automobile repair shop (4.48×), and Used car (2.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Germany

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See BYD Auto audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BYD Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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