Rascasse Audience Intelligence

Ford Motor Company Target Market in Germany

A data profile of the people who buy, follow and care about Ford Motor Company in Germany — modelled from more than twelve digital signal sources. Ford Motor Company has an estimated audience of 5,237,092 people in Germany.

#11among Car manufacturer in Germany#126among Brand in Germany#48in Cars & Mobility

The average Ford Motor Company fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Hyundai, Škoda Auto, with strongest over-indexing on AutoScout24 (2.3× the country average).

Demographically, the Ford Motor Company audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ford Motor Company fan in Germany is more male, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Motor Company profile in Germany.

Audience size
5.2M
in Germany
Gender
28.2%♀
71.8% male
Age
38.1
average years
Country rank
#990
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ford Motor Company

28.2% are female, 71.8% are male, average age 38.1.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Ford Motor Company audience in Germany
MetricValue
Female28.2%
Male71.8%
Average age38.1
Estimated audience size5,237,092
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Ford Motor Company audience in Germany
Age bracketShare%
16-1925%
20-2917%
30-3918%
40-4921%
50+19%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Ford Motor Company audience comes from Germany.

Worldwide audience distribution share by country for Ford Motor Company
CountryShare
Germany20.7%
China10.4%
Philippines6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Motor Company audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ford Motor Company customers by region in Germany
#RegionReachAffinity×
01Saarland~100K1.61×
02Nordrhein-Westfalen~1.5M1.30×
03Schleswig-Holstein~200K1.21×
04Rheinland-Pfalz~300K1.10×
05Niedersachsen~500K1.03×
06Hessen~400K1.03×
07Baden-Württemberg~700K1.01×
08Bayern~800K1.00×
09Thüringen~100K0.99×
10Sachsen~200K0.95×
11Brandenburg~200K0.93×
12Sachsen-Anhalt~100K0.87×
13Mecklenburg-Vorpommern~90K0.86×
14Hamburg~100K0.85×
15Bremen~30K0.68×
16Berlin~100K0.62×
Fig. 06

Affinity by region

Affinity by region — Ford Motor Company, Germany
0.62×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Motor Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Motor Company audience
#·InterestCategoryAffinity×
01HyundaiCars & Mobility3.50×
02City carCars & Mobility2.95×
03Automobile repair shopCars & Mobility2.86×
04RenaultCars & Mobility2.84×
05NissanCars & Mobility2.78×
06DrivingCars & Mobility2.71×
07Škoda AutoCars & Mobility2.63×
08Used carCars & Mobility2.63×
09ToyotaCars & Mobility2.58×
10HatchbackCars & Mobility2.56×
11Auto mechanicCars & Mobility2.44×
12TireCars & Mobility2.43×
13AutoScout24Cars & Mobility2.30×
14RVsCars & Mobility2.23×
15EngineCars & Mobility2.21×
16Solar energyHome & Garden2.15×
17SUVsCars & Mobility2.14×
18Electric carCars & Mobility2.09×
19VolkswagenCars & Mobility1.97×
20Motor vehicleCars & Mobility1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Motor Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Motor Company audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.47×
PatriotismCONSERVATISM1.23×
DIY MentalityTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Motor Company audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ford Motor Company's target market in Germany?

Ford Motor Company's target market in Germany covers an estimated 5,237,092 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ford Motor Company customers?

28.2% of the Ford Motor Company audience are female, 71.8% are male, with an average age of 38.1 years.

03

Which brands do Ford Motor Company fans like most?

Ford Motor Company fans show strongest brand affinity for AutoScout24 (2.3×), Hyundai (3.5×), and Škoda Auto (2.63×) over the country average.

04

Where do Ford Motor Company fans live in Germany?

Ford Motor Company fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Motor Company fans also like?

Beyond Ford Motor Company itself, the audience over-indexes on Hyundai (3.5×), Škoda Auto (2.63×), Used car (2.63×), and RVs (2.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Germany

Related rankings

See Ford Motor Company audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ford Motor Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →