Ford Motor Company Audience in Germany
Ford Motor Company has an estimated audience of 4,369,082 people in Germany. 28.2% are female, 71.8% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Hyundai, Used car, Škoda Auto, RVs.
The average Ford Motor Company fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Hyundai, Used car, with strongest over-indexing on AutoScout24 (2.3× the country average). Demographically, the Ford Motor Company audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Ford Motor Company fans
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 38.1 |
| Estimated audience size | 4,369,082 |
Audience persona
The typical Ford Motor Company fan in Germany is more male, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,544,072 | 1.35× |
| Bayern | 864,721 | 1.03× |
| Baden-Württemberg | 745,565 | 1.04× |
| Niedersachsen | 515,530 | 1.01× |
| Hessen | 430,672 | 1.08× |
| Rheinland-Pfalz | 290,120 | 1.1× |
| Sachsen | 238,594 | 0.93× |
| Schleswig-Holstein | 227,038 | 1.21× |
| Berlin | 151,179 | 0.65× |
| Brandenburg | 147,868 | 0.91× |
| Thüringen | 128,211 | 0.96× |
| Sachsen-Anhalt | 112,442 | 0.83× |
| Saarland | 103,941 | 1.61× |
| Hamburg | 101,360 | 0.86× |
| Mecklenburg-Vorpommern | 80,248 | 0.8× |
| Bremen | 28,666 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 2.3× | Cars & Mobility |
| Hyundai | 3.5× | Cars & Mobility |
| Used car | 2.63× | Cars & Mobility |
| Škoda Auto | 2.63× | Cars & Mobility |
| RVs | 2.23× | Cars & Mobility |
| Motor vehicle | 1.84× | Cars & Mobility |
| SUVs | 2.14× | Cars & Mobility |
| Driving | 2.71× | Cars & Mobility |
| Tire | 2.43× | Cars & Mobility |
| Volkswagen | 1.97× | Cars & Mobility |
| Engine | 2.21× | Cars & Mobility |
| Electric car | 2.09× | Cars & Mobility |
| Toyota | 2.58× | Cars & Mobility |
| Auto mechanic | 2.44× | Cars & Mobility |
| Renault | 2.84× | Cars & Mobility |
| Solar energy | 2.15× | Home & Garden |
| City car | 2.95× | Cars & Mobility |
| Hatchback | 2.56× | Cars & Mobility |
| Aral AG | 1.58× | Cars & Mobility |
| Automobile repair shop | 2.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.17 |
| Patriotism | CONSERVATISM | 1.12 |
| Family Orientation | CONSERVATISM | 1.09 |
| Need for Security | CONSERVATISM | 1.06 |
| Sports Activity | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.5% |
| China | 11.1% |
| Philippines | 6.6% |
See Ford Motor Company audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Ford Motor Company have in Germany?
Ford Motor Company has an estimated audience of 4,369,082 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Motor Company fans?
28.2% of Ford Motor Company fans are female, 71.8% are male, with an average age of 38.1 years.
Which brands do Ford Motor Company fans like most?
Ford Motor Company fans show strongest brand affinity for AutoScout24 (2.3×), Hyundai (3.5×), and Used car (2.63×) over the country average.
Where do Ford Motor Company fans live in Germany?
Ford Motor Company fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,544,072), Bayern (reach 864,721), and Baden-Württemberg (reach 745,565). These three regions account for the largest share of the active audience.
What other brands do Ford Motor Company fans also like?
Beyond Ford Motor Company itself, the audience over-indexes on Hyundai (3.5×), Used car (2.63×), Škoda Auto (2.63×), and RVs (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Motor Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.