Rascasse Audience Intelligence

Audi Target Market in Germany

Audi has an estimated audience of 12.4M people in Germany.

#3among Car manufacturer in Germany
#41among brands in Germany
#9in Cars & Mobility

The average Audi fan in Germany is 39.0 years old, more male, and lives primarily in Bayern.

By number of fans, Audi ranks #3 among the 121 objects in Car manufacturer in Germany — 34.7× the group median.

Women make up 35.1% of the fan base, 2.2 percentage points more than the group average.

Compared with the other 120 objects in Car manufacturer, Audi fans stand out for their interest in Cupra, Motorcycle accessories and Motorcycle helmet.

Most fans live in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top affinities include Cupra, Škoda Auto, Range Rover, with strongest over-indexing on Cupra (2.01× the country average).

Demographically, the Audi audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical Audi fan in Germany is more male, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Cupra.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
12.4M
in Germany
Gender
35.1%♀
64.9% male
Age
39.0
average years
Country rank
#209
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Audi

35.1% are female, 64.9% are male, average age 39.0.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Audi audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age39.0
Estimated audience size12.4M
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Audi audience in Germany
Age bracketShare%
16-2421%
25-3420%
35-4420%
45-5421%
55+17%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Audi audience comes from Germany.

Worldwide audience distribution share by country for Audi
CountryShare
United States12.3%
Germany8.7%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Audi customers by region in Germany
#RegionReachAffinity×
01Bayern~3M1.50×
02Baden-Württemberg~2M1.28×
03Hessen~1M1.21×
04Nordrhein-Westfalen~3M1.10×
05Niedersachsen~1.5M1.09×
06Rheinland-Pfalz~700K1.06×
07Sachsen~600K0.99×
08Saarland~100K0.98×
09Thüringen~300K0.96×
10Hamburg~300K0.93×
11Schleswig-Holstein~400K0.89×
12Brandenburg~300K0.87×
13Sachsen-Anhalt~300K0.86×
14Mecklenburg-Vorpommern~200K0.79×
15Berlin~400K0.75×
16Bremen~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Audi, Germany
0.75×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Audi audience vs. the country average
#·InterestCategoryAffinity×
01CupraCars & Mobility2.01×
02Škoda AutoCars & Mobility1.99×
03Range RoverCars & Mobility1.91×
04LamborghiniCars & Mobility1.84×
05DrivingCars & Mobility1.79×
06FerrariCars & Mobility1.78×
07Motorcycle accessoriesCars & Mobility1.78×
08Motorcycle helmetCars & Mobility1.77×
09PorscheCars & Mobility1.76×
10Motorcycle sportSports1.71×
11CarcareCars & Mobility1.70×
12Mercedes-BenzCars & Mobility1.66×
13Sport bikeCars & Mobility1.65×
14SUVsCars & Mobility1.62×
15Automotive designBusiness & Career1.61×
16Used carCars & Mobility1.60×
17HybridsCars & Mobility1.59×
18BMWCars & Mobility1.54×
19TrucksCars & Mobility1.54×
20ToyotaCars & Mobility1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Audi audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Audi audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.15×
PatriotismCONSERVATISM1.09×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Audi audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
Community OrientationOPEN0.68×
SustainabilityBALANCE0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

See Audi audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Audi over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/audi-14604” · Methodology