Audi Audience in Germany
Audi has an estimated audience of 9,106,305 people in Germany. 35.1% are female, 64.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Auto, SUVs, BMW, Used car, Porsche.
The average Audi fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Auto, SUVs, BMW, with strongest over-indexing on Škoda Auto (1.99× the country average). Demographically, the Audi audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Audi fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 38.4 |
| Estimated audience size | 9,106,305 |
Audience persona
The typical Audi fan in Germany is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Škoda Auto.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,257,161 | 1.13× |
| Bayern | 2,254,011 | 1.54× |
| Baden-Württemberg | 1,617,873 | 1.3× |
| Niedersachsen | 991,182 | 1.12× |
| Hessen | 862,456 | 1.24× |
| Rheinland-Pfalz | 485,566 | 1.06× |
| Sachsen | 439,893 | 0.98× |
| Berlin | 316,045 | 0.78× |
| Schleswig-Holstein | 289,445 | 0.89× |
| Brandenburg | 240,093 | 0.85× |
| Thüringen | 210,348 | 0.91× |
| Sachsen-Anhalt | 196,632 | 0.83× |
| Hamburg | 193,844 | 0.94× |
| Mecklenburg-Vorpommern | 132,230 | 0.76× |
| Saarland | 103,861 | 0.93× |
| Bremen | 56,834 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Auto | 1.99× | Cars & Mobility |
| SUVs | 1.62× | Cars & Mobility |
| BMW | 1.54× | Cars & Mobility |
| Used car | 1.6× | Cars & Mobility |
| Porsche | 1.76× | Cars & Mobility |
| Mercedes-Benz | 1.66× | Cars & Mobility |
| Driving | 1.79× | Cars & Mobility |
| Hybrids | 1.59× | Cars & Mobility |
| Automotive design | 1.61× | Business & Career |
| Lamborghini | 1.84× | Cars & Mobility |
| Trucks | 1.54× | Cars & Mobility |
| Motorcycle sport | 1.71× | Sports |
| Ferrari | 1.78× | Cars & Mobility |
| Carcare | 1.7× | Cars & Mobility |
| Toyota | 1.51× | Cars & Mobility |
| Sport bike | 1.65× | Cars & Mobility |
| Motorcycle accessories | 1.78× | Cars & Mobility |
| Nissan | 1.58× | Cars & Mobility |
| Motorcycle helmet | 1.77× | Cars & Mobility |
| Land Rover | 1.8× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.23 |
| Indulgence | JOY | 1.18 |
| Sports Activity | POWER | 1.03 |
| Patriotism | CONSERVATISM | 1.02 |
| Need for Security | CONSERVATISM | 0.99 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| Germany | 8.0% |
| Italy | 7.6% |
See Audi audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Mercedes-Benz (8,064,244)
- Porsche (7,926,259)
Frequently asked questions
How many fans does Audi have in Germany?
Audi has an estimated audience of 9,106,305 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi fans?
35.1% of Audi fans are female, 64.9% are male, with an average age of 38.4 years.
Which brands do Audi fans like most?
Audi fans show strongest brand affinity for Škoda Auto (1.99×), SUVs (1.62×), and BMW (1.54×) over the country average.
Where do Audi fans live in Germany?
Audi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,257,161), Bayern (reach 2,254,011), and Baden-Württemberg (reach 1,617,873). These three regions account for the largest share of the active audience.
What other brands do Audi fans also like?
Beyond Audi itself, the audience over-indexes on SUVs (1.62×), BMW (1.54×), Used car (1.6×), and Porsche (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.