Audi Audience in United States
Audi has an estimated audience of 14,494,209 people in United States. 27.3% are female, 72.7% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Online shopping, Used Cars, Bus, Automobiles, SUVs.
The average Audi fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Online shopping, Used Cars, Bus, with strongest over-indexing on Online shopping (1.71× the country average). Demographically, the Audi audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Audi fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 36.9 |
| Estimated audience size | 14,494,209 |
Audience persona
The typical Audi fan in United States is more male, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Online shopping.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,290,571 | 1.44× |
| Texas | 1,560,879 | 1.25× |
| Florida | 1,344,824 | 1.37× |
| New York | 1,086,358 | 1.34× |
| Illinois | 602,738 | 1.25× |
| New Jersey | 573,728 | 1.56× |
| Pennsylvania | 561,275 | 1.15× |
| Georgia | 543,277 | 1.22× |
| North Carolina | 470,113 | 1.08× |
| Ohio | 431,613 | 0.97× |
| Virginia | 413,500 | 1.17× |
| Michigan | 401,946 | 1.06× |
| Massachusetts | 358,703 | 1.26× |
| Washington | 337,644 | 1.16× |
| Maryland | 308,931 | 1.24× |
| Arizona | 307,917 | 1.04× |
| Tennessee | 284,932 | 0.98× |
| Colorado | 275,235 | 1.2× |
| Indiana | 237,467 | 0.9× |
| Missouri | 229,979 | 0.98× |
| South Carolina | 217,214 | 1× |
| Minnesota | 208,451 | 1× |
| Connecticut | 207,061 | 1.42× |
| Louisiana | 198,176 | 1.06× |
| Wisconsin | 194,070 | 0.89× |
| Alabama | 184,471 | 0.91× |
| Oregon | 155,217 | 0.93× |
| Nevada | 149,713 | 1.07× |
| Kentucky | 145,202 | 0.8× |
| Utah | 139,549 | 1.08× |
| Oklahoma | 135,684 | 0.84× |
| Kansas | 100,588 | 0.88× |
| Mississippi | 100,325 | 0.84× |
| Arkansas | 97,210 | 0.81× |
| Iowa | 88,541 | 0.74× |
| New Hampshire | 62,571 | 1.1× |
| New Mexico | 59,778 | 0.82× |
| Idaho | 57,410 | 0.79× |
| Nebraska | 56,052 | 0.77× |
| West Virginia | 49,652 | 0.74× |
| Washington, District of Columbia | 47,332 | 1.09× |
| Hawaii | 46,561 | 0.75× |
| Rhode Island | 46,144 | 1× |
| Delaware | 41,324 | 1.03× |
| Maine | 41,140 | 0.79× |
| Montana | 26,134 | 0.65× |
| Vermont | 25,958 | 1.02× |
| Alaska | 21,319 | 0.69× |
| South Dakota | 20,314 | 0.61× |
| North Dakota | 19,674 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online shopping | 1.71× | Shopping |
| Used Cars | 3.5× | Cars & Mobility |
| Bus | 3.33× | Cars & Mobility |
| Automobiles | 1.58× | Cars & Mobility |
| SUVs | 1.89× | Cars & Mobility |
| Carcare | 4.59× | Cars & Mobility |
| Motor vehicle | 1.77× | Cars & Mobility |
| Transport | 1.57× | Cars & Mobility |
| Car classification | 3.44× | Cars & Mobility |
| AutoZone | 1.75× | Cars & Mobility |
| Polishing | 3.87× | Home & Garden |
| BMW | 2.83× | Cars & Mobility |
| Mercedes-Benz | 2.93× | Cars & Mobility |
| Porsche | 3.24× | Cars & Mobility |
| Road | 1.99× | Travel & Leisure |
| Engine | 2.25× | Cars & Mobility |
| Fishing reel | 2.43× | Sports |
| Motorcycle racing | 2.54× | Cars & Mobility |
| Manufacturing | 1.51× | Business & Career |
| Hybrids | 2.88× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.8 |
| Risk Appetite | THRILL | 1.9 |
| Early Adopter Mentality | POWER | 1.59 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Family Orientation | CONSERVATISM | 1.44 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| Germany | 8.0% |
| Italy | 7.6% |
See Audi audiences in other countries
More Car manufacturer audiences in United States
- Toyota (34,291,108)
- General Motors (25,678,273)
- Tesla Motors (23,537,413)
- Honda (22,891,458)
- BMW (22,482,465)
Frequently asked questions
How many fans does Audi have in United States?
Audi has an estimated audience of 14,494,209 people in United States, concentrated in California and Texas.
What is the gender split and age of Audi fans?
27.3% of Audi fans are female, 72.7% are male, with an average age of 36.9 years.
Which brands do Audi fans like most?
Audi fans show strongest brand affinity for Online shopping (1.71×), Used Cars (3.5×), and Bus (3.33×) over the country average.
Where do Audi fans live in United States?
Audi fans in United States are most concentrated in California (reach 2,290,571), Texas (reach 1,560,879), and Florida (reach 1,344,824). These three regions account for the largest share of the active audience.
What other brands do Audi fans also like?
Beyond Audi itself, the audience over-indexes on Used Cars (3.5×), Bus (3.33×), Automobiles (1.58×), and SUVs (1.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.