Rascasse Audience Intelligence

Audi Target Market in United States

A data profile of the people who buy, follow and care about Audi in United States — modelled from more than twelve digital signal sources. Audi has an estimated audience of 14,388,154 people in United States.

#10among Car manufacturer in United States#233among Brand in United States#82in Cars & Mobility

The average Audi fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Online shopping, Used Cars, Bus, with strongest over-indexing on Online shopping (1.71× the country average).

Demographically, the Audi audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi fan in United States is more male, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Online shopping.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi profile in United States.

Audience size
14.4M
in United States
Gender
27.3%♀
72.7% male
Age
36.9
average years
Country rank
#2434
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Audi

27.3% are female, 72.7% are male, average age 36.9.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Audi audience in United States
MetricValue
Female27.3%
Male72.7%
Average age36.9
Estimated audience size14,388,154
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Audi audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Audi audience comes from United States.

Worldwide audience distribution share by country for Audi
CountryShare
United States12.5%
Germany8.0%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi customers by region in United States
#RegionReachAffinity×
01New Jersey~500K1.49×
02Connecticut~200K1.44×
03California~2M1.32×
04Florida~1.5M1.30×
05New York~1M1.25×
06Massachusetts~400K1.24×
07Maryland~300K1.20×
08Colorado~300K1.20×
09Illinois~600K1.18×
10Texas~1.5M1.17×
11Georgia~500K1.16×
12Pennsylvania~600K1.15×
13New Hampshire~60K1.14×
14Virginia~400K1.13×
15Louisiana~200K1.13×
16Washington~300K1.10×
17Delaware~40K1.08×
18Utah~100K1.06×
19North Carolina~500K1.05×
20Michigan~400K1.05×
21Vermont~30K1.05×
22Rhode Island~50K1.04×
23Washington, District of Columbia~50K1.04×
24Nevada~100K1.03×
25South Carolina~200K1.00×
26Arizona~300K0.98×
27Missouri~200K0.98×
28Minnesota~200K0.98×
29Ohio~400K0.97×
30Tennessee~300K0.97×
31Alabama~200K0.93×
32Kansas~100K0.93×
33Wisconsin~200K0.91×
34Oregon~100K0.90×
35Indiana~200K0.89×
36Oklahoma~100K0.88×
37Mississippi~100K0.87×
38New Mexico~60K0.86×
39Arkansas~100K0.84×
40Idaho~60K0.84×
41Maine~40K0.84×
42Nebraska~60K0.82×
43Alaska~20K0.80×
44Kentucky~100K0.79×
45West Virginia~50K0.79×
46Iowa~90K0.76×
47North Dakota~20K0.76×
48Hawaii~50K0.75×
49Montana~30K0.70×
50South Dakota~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Audi, United States
0.69×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi audience
#·InterestCategoryAffinity×
01CarcareCars & Mobility4.59×
02PolishingHome & Garden3.87×
03Used CarsCars & Mobility3.50×
04Car classificationCars & Mobility3.44×
05BusCars & Mobility3.33×
06PorscheCars & Mobility3.24×
07Mercedes-BenzCars & Mobility2.93×
08HybridsCars & Mobility2.88×
09BMWCars & Mobility2.83×
10Motorcycle racingCars & Mobility2.54×
11Fishing reelSports2.43×
12EngineCars & Mobility2.25×
13RoadTravel & Leisure1.99×
14SUVsCars & Mobility1.89×
15Motor vehicleCars & Mobility1.77×
16AutoZoneCars & Mobility1.75×
17Online shoppingShopping1.71×
18AutomobilesCars & Mobility1.58×
19TransportCars & Mobility1.57×
20ManufacturingBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.60×
Risk AppetiteTHRILL1.45×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.65×
Convenience OrientationPREMIUM0.86×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Audi's target market in United States?

Audi's target market in United States covers an estimated 14,388,154 people, concentrated in California and Texas.

02

What is the gender split and age of Audi customers?

27.3% of the Audi audience are female, 72.7% are male, with an average age of 36.9 years.

03

Which brands do Audi fans like most?

Audi fans show strongest brand affinity for Online shopping (1.71×), Used Cars (3.5×), and Bus (3.33×) over the country average.

04

Where do Audi fans live in United States?

Audi fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Audi fans also like?

Beyond Audi itself, the audience over-indexes on Used Cars (3.5×), Bus (3.33×), Automobiles (1.58×), and SUVs (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

Related rankings

See Audi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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