A data profile of the people who buy, follow and care about Audi in France — modelled from more than twelve digital signal sources. Audi has an estimated audience of 4,700,455 people in France.
The average Audi fan in France is 41.8 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include La Centrale, Oscaro, Google Maps, with strongest over-indexing on La Centrale (1.99× the country average).
Demographically, the Audi audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Audi fan in France is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for La Centrale.
The key figures that characterise the Audi profile in France.
28.7% are female, 71.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 41.8 |
| Estimated audience size | 4,700,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Audi audience comes from France.
| Country | Share |
|---|---|
| United States | 12.5% |
| Germany | 8.0% |
| Italy | 7.5% |
Where the Audi audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.18× | |
| 02 | Grand Est | ~400K | 1.16× | |
| 03 | Provence-Alpes-Côte d'Azur | ~400K | 1.15× | |
| 04 | Hauts-de-France | ~500K | 1.10× | |
| 05 | Auvergne-Rhône-Alpes | ~600K | 1.09× | |
| 06 | Bourgogne-Franche-Comté | ~200K | 1.00× | |
| 07 | Nouvelle-Aquitaine | ~400K | 0.97× | |
| 08 | Corsica | ~20K | 0.97× | |
| 09 | Occitanie | ~400K | 0.96× | |
| 10 | Centre-Val de Loire | ~200K | 0.95× | |
| 11 | Normandy | ~200K | 0.92× | |
| 12 | Pays de la Loire | ~200K | 0.80× | |
| 13 | Brittany | ~200K | 0.74× |
The strongest cross-interests of the Audi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audi Q3 | Cars & Mobility | 4.68× | ||
| 02 | Used car | Cars & Mobility | 2.66× | ||
| 03 | Hybrids | Cars & Mobility | 2.20× | ||
| 04 | Oscaro | Cars & Mobility | 2.06× | ||
| 05 | Porsche | Cars & Mobility | 2.04× | ||
| 06 | Tesla Motors | Cars & Mobility | 2.02× | ||
| 07 | La Centrale | Cars & Mobility | 1.99× | ||
| 08 | Tire | Cars & Mobility | 1.99× | ||
| 09 | SUVs | Cars & Mobility | 1.95× | ||
| 10 | Volkswagen | Cars & Mobility | 1.95× | ||
| 11 | BMW | Cars & Mobility | 1.92× | ||
| 12 | Motorcycle racing | Cars & Mobility | 1.90× | ||
| 13 | Google Maps | Internet & Social Media | 1.88× | ||
| 14 | Motorcycling | Cars & Mobility | 1.86× | ||
| 15 | Peugeot | Cars & Mobility | 1.79× | ||
| 16 | Motor vehicle | Cars & Mobility | 1.72× | ||
| 17 | Renault | Cars & Mobility | 1.72× | ||
| 18 | MotoGP | Sports | 1.69× | ||
| 19 | Formula One | Sports | 1.60× | ||
| 20 | Norauto | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.22× | |
| Risk Appetite | THRILL | 1.20× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.71× | |
| Family Orientation | CONSERVATISM | 0.74× | |
| Creativity | OPEN | 0.75× |
Audi's target market in France covers an estimated 4,700,455 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
28.7% of the Audi audience are female, 71.3% are male, with an average age of 41.8 years.
Audi fans show strongest brand affinity for La Centrale (1.99×), Oscaro (2.06×), and Google Maps (1.88×) over the country average.
Audi fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Audi itself, the audience over-indexes on Oscaro (2.06×), Google Maps (1.88×), Audi Q3 (4.68×), and Motor vehicle (1.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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