Rascasse Audience Intelligence

Motorcycle racing Audience in United States

A data profile of the people who buy, follow and care about Motorcycle racing in United States — modelled from more than twelve digital signal sources. Motorcycle racing has an estimated audience of 23,733,964 people in United States.

#892among Topic in United States#36in Cars & Mobility

The average Motorcycle racing fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Supermoto, Custom motorcycle, with strongest over-indexing on Motorcycle helmet (11.23× the country average).

Demographically, the Motorcycle racing audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorcycle racing fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycle racing profile in United States.

Audience size
23.7M
in United States
Gender
20.9%♀
79.1% male
Age
37.0
average years
Country rank
#1311
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycle racing fans

20.9% are female, 79.1% are male, average age 37.0.

Fig. 02

Gender split

20.9%
Female
79.1%
Male
Demographic split for Motorcycle racing audience in United States
MetricValue
Female20.9%
Male79.1%
Average age37.0
Estimated audience size23,733,964
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Motorcycle racing audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Motorcycle racing audience comes from United States.

Worldwide audience distribution share by country for Motorcycle racing
CountryShare
United States17.4%
Italy7.5%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorcycle racing fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~400K1.32×
02Alabama~400K1.22×
03Utah~300K1.22×
04Idaho~100K1.20×
05Kentucky~400K1.19×
06Washington~500K1.13×
07Missouri~400K1.13×
08Oklahoma~300K1.12×
09Montana~70K1.10×
10North Carolina~800K1.08×
11Arizona~500K1.08×
12Tennessee~500K1.08×
13West Virginia~100K1.07×
14Florida~1.5M1.06×
15Wisconsin~400K1.06×
16Vermont~40K1.06×
17California~2.5M1.05×
18South Carolina~400K1.04×
19New Hampshire~100K1.04×
20Colorado~400K1.02×
21Nevada~200K1.02×
22Arkansas~200K1.02×
23South Dakota~60K1.01×
24Michigan~600K1.00×
25Kansas~200K1.00×
26Virginia~600K0.99×
27Indiana~400K0.99×
28New Mexico~100K0.99×
29Georgia~700K0.98×
30Ohio~700K0.97×
31Iowa~200K0.97×
32Alaska~50K0.97×
33North Dakota~50K0.97×
34Texas~2M0.95×
35Mississippi~200K0.95×
36Rhode Island~70K0.95×
37Hawaii~100K0.94×
38Maine~80K0.94×
39Washington, District of Columbia~70K0.94×
40Nebraska~100K0.93×
41Pennsylvania~700K0.92×
42Delaware~60K0.92×
43Minnesota~300K0.91×
44Louisiana~300K0.91×
45Connecticut~200K0.89×
46Maryland~400K0.86×
47Illinois~700K0.85×
48New Jersey~500K0.79×
49Massachusetts~400K0.79×
50New York~1M0.78×
Fig. 06

Affinity by region

Affinity by region — Motorcycle racing, United States
0.78×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycle racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycle racing audience
#·InterestCategoryAffinity×
01SupermotoCars & Mobility15.25×
02Experiential giftsShopping15.25×
03Motorcycle helmetCars & Mobility11.23×
04Cruiser (motorcycle)Cars & Mobility7.63×
05Touring motorcycleCars & Mobility7.60×
06Custom motorcycleCars & Mobility7.05×
07Motorcycle accessoriesCars & Mobility6.52×
08Radio-controlled carKids & Family6.22×
09MotocrossSports6.08×
10Lewis HamiltonSports5.89×
11CarcareCars & Mobility5.71×
12SuzukiCars & Mobility5.61×
13MotoGPSports5.48×
14Auto showCars & Mobility5.16×
15Chopper (motorcycle)Cars & Mobility4.84×
16Antique carCars & Mobility4.78×
17Extreme sportSports4.51×
18MotorcyclesCars & Mobility3.30×
19BicycleCars & Mobility2.36×
20AutoZoneCars & Mobility2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycle racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycle racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Risk AppetiteTHRILL2.07×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycle racing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Community OrientationOPEN0.80×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycle racing have in United States?

Motorcycle racing has an estimated audience of 23,733,964 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motorcycle racing fans?

20.9% of Motorcycle racing fans are female, 79.1% are male, with an average age of 37.0 years.

03

Which brands do Motorcycle racing fans like most?

Motorcycle racing fans show strongest brand affinity for Motorcycle helmet (11.23×), Supermoto (15.25×), and Custom motorcycle (7.05×) over the country average.

04

Where do Motorcycle racing fans live in United States?

Motorcycle racing fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycle racing fans also like?

Beyond Motorcycle racing itself, the audience over-indexes on Supermoto (15.25×), Custom motorcycle (7.05×), Touring motorcycle (7.6×), and Motorcycle accessories (6.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Motorcycle racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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