Motorcycle racing Audience in United States

Motorcycle racing has an estimated audience of 23,733,964 people in United States. 20.9% are female, 79.1% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Google Maps, Capital One, Indeed.com, Autism Awareness.

The average Motorcycle racing fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Google Maps, Capital One, with strongest over-indexing on CarGurus (16.98× the country average). Demographically, the Motorcycle racing audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Motorcycle racing fans

Demographic split for Motorcycle racing audience in United States
MetricValue
Female20.9%
Male79.1%
Average age37.0
Estimated audience size23,733,964

Audience persona

The typical Motorcycle racing fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Motorcycle racing in United States
RegionReachAffinity
California3,056,5071.17×
Texas1,993,5260.98×
Florida1,868,3251.16×
New York1,074,7560.81×
North Carolina793,6261.11×
Pennsylvania755,8460.95×
Georgia724,4430.99×
Ohio700,6740.96×
Illinois697,0370.88×
Virginia637,0351.1×
Michigan617,6901×
Washington525,4671.1×
Arizona517,0421.07×
Missouri501,1441.31×
Tennessee494,4311.04×
New Jersey485,4570.8×
Indiana428,8130.99×
Kentucky425,2401.43×
Oregon405,3471.49×
Colorado388,9321.04×
South Carolina374,5171.05×
Wisconsin362,9691.02×
Massachusetts356,0770.76×
Alabama355,6881.07×
Maryland334,2360.82×
Minnesota317,5420.93×
Oklahoma272,4031.03×
Louisiana264,3550.86×
Utah262,7781.24×
Nevada249,9241.09×
Connecticut192,3460.81×
Arkansas182,4930.93×
Iowa180,0110.92×
Mississippi172,9870.88×
Kansas169,0060.9×
Idaho162,7851.37×
West Virginia124,9571.13×
New Mexico116,4130.98×
New Hampshire97,4441.04×
Hawaii88,5780.87×
Nebraska86,4170.73×
Montana79,5871.21×
Rhode Island72,7900.96×
Washington, District of Columbia72,3211.01×
Maine65,6490.77×
Delaware50,8760.78×
South Dakota45,9830.84×
Vermont41,9081.01×
North Dakota41,0420.84×
Alaska40,0810.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorcycle racing audience
BrandAffinityCategory
CarGurus16.98×Cars & Mobility
Google Maps10.88×Internet & Social Media
Capital One9.39×Business & Career
Indeed.com8.96×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car10.81×Cars & Mobility
Aaron Rodgers10.28×Sports
AccuWeather10.17×Home & Garden
Circle K10.11×Shopping
Honda Motorcycles25.31×Cars & Mobility
Microblogging12.67×Technology & Electronics
Google News8.08×News
Singer-songwriter5.51×Music & Radio
Bruce Willis9.37×Movies & TV
Charles Leclerc21.54×Sports
Apple Store9.77×Shopping
Beetlejuice5.71×Movies & TV
Google Earth11.65×Internet & Social Media
Ozzy Osbourne10.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorcycle racing audience
TraitClusterScore
PatriotismCONSERVATISM1.49
LGBTQ+ IdentityOPEN1.46
Early Adopter MentalityPOWER1.45
Sports ActivityPOWER1.34
Family OrientationCONSERVATISM1.33
Luxury OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Motorcycle racing
CountryShare
United States17.4%
Italy7.5%
Japan6.2%

See Motorcycle racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Motorcycle racing have in United States?

Motorcycle racing has an estimated audience of 23,733,964 people in United States, concentrated in California and Texas.

What is the gender split and age of Motorcycle racing fans?

20.9% of Motorcycle racing fans are female, 79.1% are male, with an average age of 37.0 years.

Which brands do Motorcycle racing fans like most?

Motorcycle racing fans show strongest brand affinity for CarGurus (16.98×), Google Maps (10.88×), and Capital One (9.39×) over the country average.

Where do Motorcycle racing fans live in United States?

Motorcycle racing fans in United States are most concentrated in California (reach 3,056,507), Texas (reach 1,993,526), and Florida (reach 1,868,325). These three regions account for the largest share of the active audience.

What other brands do Motorcycle racing fans also like?

Beyond Motorcycle racing itself, the audience over-indexes on Google Maps (10.88×), Capital One (9.39×), Indeed.com (8.96×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.