Motocross Audience in United States

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Motocross has an estimated audience of 12,175,164 people in United States. 22.8% are female, 77.2% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Motorcycle racing, Motorcycle sport, AutoZone, Freestyle Motocross, Motorcycle club.

The average Motocross fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Motorcycle racing, Motorcycle sport, AutoZone, with strongest over-indexing on Motorcycle racing (6.08× the country average). Demographically, the Motocross audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Motocross fans

Demographic split for Motocross audience in United States
MetricValue
Female22.8%
Male77.2%
Average age36.9
Estimated audience size12,175,164

Audience persona

The typical Motocross fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle racing.

Top regions in United States

Top regions ranked by reach for Motocross in United States
RegionReachAffinity
California1,413,6361.06×
Texas949,1280.91×
Florida789,9420.96×
New York508,4420.75×
Pennsylvania436,6681.07×
Ohio385,9661.03×
Illinois359,9230.89×
Michigan352,2061.11×
North Carolina335,8660.92×
Arizona313,8641.26×
Washington313,4101.28×
Georgia306,4490.82×
Tennessee257,3071.05×
Virginia238,4890.8×
Colorado237,6001.24×
Indiana235,0161.06×
New Jersey222,1650.72×
Massachusetts199,9590.83×
Missouri193,7440.99×
Oregon185,6641.33×
Utah171,3731.57×
Minnesota163,1430.94×
South Carolina155,8940.85×
Wisconsin155,2070.85×
Maryland153,4610.73×
Kentucky148,4700.97×
Alabama146,7270.86×
Oklahoma139,1241.03×
Nevada133,3301.13×
Louisiana120,6500.77×
Idaho113,5151.86×
Connecticut109,3260.9×
Iowa105,7021.05×
Arkansas88,4570.88×
West Virginia87,7141.55×
Kansas87,1520.91×
Mississippi69,0620.69×
New Mexico63,9651.05×
New Hampshire51,6231.08×
Nebraska51,4610.84×
Montana48,6171.44×
Hawaii43,3310.83×
Maine39,4560.9×
North Dakota29,9621.2×
South Dakota29,9111.06×
Rhode Island28,7130.74×
Wyoming25,1381.39×
Alaska21,8830.84×
Washington, District of Columbia20,1770.55×
Vermont19,6120.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motocross audience
BrandAffinityCategory
Motorcycle racing6.08×Cars & Mobility
Motorcycle sport5.27×Sports
AutoZone2.69×Cars & Mobility
Freestyle Motocross7.75×Sports
Motorcycle club4.86×Cars & Mobility
Motorcycling3.94×Cars & Mobility
Sport bike5.02×Cars & Mobility
Road2.85×Travel & Leisure
Motorcycle helmet5.45×Cars & Mobility
Off-road racing5.6×Cars & Mobility
Motor vehicle2.17×Cars & Mobility
Turkey hunting3.43×Sports
Commercial vehicle3.45×Cars & Mobility
Snowmobile5.48×Cars & Mobility
Touring motorcycle5.23×Cars & Mobility
Endurocross8×Cars & Mobility
Duck hunting3.87×Sports
Automobiles1.58×Cars & Mobility
Yamaha Corporation6.3×Technology & Electronics
Dump truck3.45×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motocross audience
TraitClusterScore
PatriotismCONSERVATISM1.53
LGBTQ+ IdentityOPEN1.49
Early Adopter MentalityPOWER1.47
Risk AppetiteTHRILL1.39
Family OrientationCONSERVATISM1.29
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Motocross
CountryShare
United States21.6%
Italy6.8%
Japan5.0%

See Motocross audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Motocross have in United States?

Motocross has an estimated audience of 12,175,164 people in United States, concentrated in California and Texas.

What is the gender split and age of Motocross fans?

22.8% of Motocross fans are female, 77.2% are male, with an average age of 36.9 years.

Which brands do Motocross fans like most?

Motocross fans show strongest brand affinity for Motorcycle racing (6.08×), Motorcycle sport (5.27×), and AutoZone (2.69×) over the country average.

Where do Motocross fans live in United States?

Motocross fans in United States are most concentrated in California (reach 1,413,636), Texas (reach 949,128), and Florida (reach 789,942). These three regions account for the largest share of the active audience.

What other brands do Motocross fans also like?

Beyond Motocross itself, the audience over-indexes on Motorcycle sport (5.27×), AutoZone (2.69×), Freestyle Motocross (7.75×), and Motorcycle club (4.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motocross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.