Motorcycle accessories Audience in United States

Motorcycle accessories logo

Motorcycle accessories has an estimated audience of 12,864,231 people in United States. 18.9% are female, 81.1% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Touring motorcycle, Motorcycle helmet, Sport bike, Kawasaki, Cruiser (motorcycle).

The average Motorcycle accessories fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Touring motorcycle, Motorcycle helmet, Sport bike, with strongest over-indexing on Touring motorcycle (24.3× the country average). Demographically, the Motorcycle accessories audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Motorcycle accessories fans

Demographic split for Motorcycle accessories audience in United States
MetricValue
Female18.9%
Male81.1%
Average age36.7
Estimated audience size12,864,231

Audience persona

The typical Motorcycle accessories fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Touring motorcycle.

Top regions in United States

Top regions ranked by reach for Motorcycle accessories in United States
RegionReachAffinity
California1,349,6140.95×
Texas956,4340.86×
Florida736,6200.85×
Colorado681,3383.36×
New York526,3620.73×
Pennsylvania414,1090.96×
Ohio392,3730.99×
North Carolina360,8220.93×
Georgia351,5730.89×
Illinois311,5190.73×
Virginia309,0900.99×
Michigan291,3730.87×
Tennessee282,7821.1×
Indiana241,3281.03×
Arizona240,9640.92×
Washington237,6980.92×
Missouri216,4551.04×
Alabama206,8131.15×
New Jersey202,2310.62×
Kentucky184,4541.14×
Massachusetts180,1240.71×
Oklahoma179,6151.26×
Oregon178,7561.21×
Wisconsin169,1150.87×
Louisiana160,6390.97×
South Carolina154,8040.8×
Minnesota148,2890.8×
Maryland138,7950.63×
Arkansas137,3481.3×
Utah118,8471.03×
Kansas116,5191.15×
Mississippi114,1561.08×
Nevada100,3290.81×
Iowa100,2060.95×
West Virginia86,0781.44×
New Mexico81,5961.26×
Connecticut72,9320.57×
Idaho69,8951.08×
New Hampshire61,1421.21×
Nebraska57,4770.89×
Maine48,9741.06×
Hawaii41,2400.75×
South Dakota40,1411.35×
Montana39,3771.1×
North Dakota31,0191.17×
Rhode Island28,3390.69×
Alaska23,6960.86×
Delaware21,6780.61×
Wyoming20,4091.07×
Vermont19,1630.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorcycle accessories audience
BrandAffinityCategory
Touring motorcycle24.3×Cars & Mobility
Motorcycle helmet20.07×Cars & Mobility
Sport bike14.74×Cars & Mobility
Kawasaki20.01×Cars & Mobility
Cruiser (motorcycle)21.12×Cars & Mobility
Custom motorcycle12.86×Cars & Mobility
Chopper (motorcycle)14.66×Cars & Mobility
Motorcycle club9.81×Cars & Mobility
AutoZone5.04×Cars & Mobility
Motorcycle sport9.25×Sports
Google Voice12.68×Technology & Electronics
Motorcycling7.39×Cars & Mobility
Ducati16.08×Cars & Mobility
Motorcycle components22.61×Cars & Mobility
Endurocross15.86×Cars & Mobility
O'Reilly Auto Parts6.7×Cars & Mobility
Motorcycle racing6.52×Cars & Mobility
Off-road racing9.39×Cars & Mobility
Triumph Motorcycles Ltd16.35×Cars & Mobility
Honda Motorcycles16.7×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorcycle accessories audience
TraitClusterScore
PatriotismCONSERVATISM1.75
Family OrientationCONSERVATISM1.66
Early Adopter MentalityPOWER1.65
LGBTQ+ IdentityOPEN1.63
Luxury OrientationPREMIUM1.54
Sports ActivityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Motorcycle accessories
CountryShare
United States16.0%
Italy8.0%
Japan7.4%

See Motorcycle accessories audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Motorcycle accessories have in United States?

Motorcycle accessories has an estimated audience of 12,864,231 people in United States, concentrated in California and Texas.

What is the gender split and age of Motorcycle accessories fans?

18.9% of Motorcycle accessories fans are female, 81.1% are male, with an average age of 36.7 years.

Which brands do Motorcycle accessories fans like most?

Motorcycle accessories fans show strongest brand affinity for Touring motorcycle (24.3×), Motorcycle helmet (20.07×), and Sport bike (14.74×) over the country average.

Where do Motorcycle accessories fans live in United States?

Motorcycle accessories fans in United States are most concentrated in California (reach 1,349,614), Texas (reach 956,434), and Florida (reach 736,620). These three regions account for the largest share of the active audience.

What other brands do Motorcycle accessories fans also like?

Beyond Motorcycle accessories itself, the audience over-indexes on Motorcycle helmet (20.07×), Sport bike (14.74×), Kawasaki (20.01×), and Cruiser (motorcycle) (21.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.