Rascasse Audience Intelligence

Motorcycle accessories Audience in United States

A data profile of the people who buy, follow and care about Motorcycle accessories in United States — modelled from more than twelve digital signal sources. Motorcycle accessories has an estimated audience of 12,864,231 people in United States.

#1832among Topic in United States#101in Cars & Mobility

The average Motorcycle accessories fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include Touring motorcycle, Motorcycle helmet, Sport bike, with strongest over-indexing on Touring motorcycle (24.3× the country average).

Demographically, the Motorcycle accessories audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorcycle accessories fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Touring motorcycle.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycle accessories profile in United States.

Audience size
12.9M
in United States
Gender
18.9%♀
81.1% male
Age
36.7
average years
Country rank
#2761
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycle accessories fans

18.9% are female, 81.1% are male, average age 36.7.

Fig. 02

Gender split

18.9%
Female
81.1%
Male
Demographic split for Motorcycle accessories audience in United States
MetricValue
Female18.9%
Male81.1%
Average age36.7
Estimated audience size12,864,231
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Motorcycle accessories audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Motorcycle accessories audience comes from United States.

Worldwide audience distribution share by country for Motorcycle accessories
CountryShare
United States16.0%
Italy8.0%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle accessories audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorcycle accessories fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~900K4.29×
02West Virginia~80K1.30×
03New Mexico~80K1.17×
04South Dakota~30K1.17×
05Arkansas~100K1.16×
06New Hampshire~60K1.16×
07Oregon~200K1.15×
08Oklahoma~200K1.15×
09South Carolina~200K1.09×
10Idaho~70K1.09×
11Alabama~200K1.08×
12North Dakota~30K1.07×
13Kansas~100K1.06×
14Montana~40K1.06×
15Kentucky~200K1.05×
16Utah~100K1.05×
17Maine~50K1.05×
18Tennessee~300K1.04×
19Mississippi~100K1.04×
20Alaska~30K1.00×
21Missouri~200K0.98×
22Iowa~100K0.97×
23Vermont~20K0.97×
24Indiana~200K0.96×
25Nebraska~60K0.93×
26Ohio~400K0.92×
27Louisiana~200K0.92×
28Washington~200K0.91×
29Virginia~300K0.90×
30Arizona~200K0.90×
31Pennsylvania~400K0.89×
32North Carolina~300K0.88×
33Wisconsin~200K0.88×
34Hawaii~50K0.88×
35Rhode Island~40K0.88×
36California~1M0.87×
37Nevada~100K0.86×
38Georgia~300K0.85×
39Delaware~30K0.83×
40Florida~700K0.82×
41Minnesota~200K0.82×
42Michigan~300K0.81×
43Texas~900K0.80×
44Washington, District of Columbia~30K0.77×
45Massachusetts~200K0.73×
46Illinois~300K0.72×
47Connecticut~90K0.72×
48New York~500K0.70×
49Maryland~200K0.68×
50New Jersey~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Motorcycle accessories, United States
0.65×1.00×4.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycle accessories audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycle accessories audience
#·InterestCategoryAffinity×
01Touring motorcycleCars & Mobility24.30×
02Motorcycle componentsCars & Mobility22.61×
03Cruiser (motorcycle)Cars & Mobility21.12×
04Motorcycle helmetCars & Mobility20.07×
05KawasakiCars & Mobility20.01×
06Honda MotorcyclesCars & Mobility16.70×
07Triumph Motorcycles LtdCars & Mobility16.35×
08DucatiCars & Mobility16.08×
09EndurocrossCars & Mobility15.86×
10Sport bikeCars & Mobility14.74×
11Chopper (motorcycle)Cars & Mobility14.66×
12Custom motorcycleCars & Mobility12.86×
13Google VoiceTechnology & Electronics12.68×
14Motorcycle clubCars & Mobility9.81×
15Off-road racingCars & Mobility9.39×
16Motorcycle sportSports9.25×
17MotorcyclingCars & Mobility7.39×
18O'Reilly Auto PartsCars & Mobility6.70×
19Motorcycle racingCars & Mobility6.52×
20AutoZoneCars & Mobility5.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycle accessories audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycle accessories audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
Risk AppetiteTHRILL1.96×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycle accessories audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
IndulgenceJOY0.83×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycle accessories have in United States?

Motorcycle accessories has an estimated audience of 12,864,231 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motorcycle accessories fans?

18.9% of Motorcycle accessories fans are female, 81.1% are male, with an average age of 36.7 years.

03

Which brands do Motorcycle accessories fans like most?

Motorcycle accessories fans show strongest brand affinity for Touring motorcycle (24.3×), Motorcycle helmet (20.07×), and Sport bike (14.74×) over the country average.

04

Where do Motorcycle accessories fans live in United States?

Motorcycle accessories fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Colorado (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycle accessories fans also like?

Beyond Motorcycle accessories itself, the audience over-indexes on Motorcycle helmet (20.07×), Sport bike (14.74×), Kawasaki (20.01×), and Cruiser (motorcycle) (21.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Motorcycle accessories audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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