Rascasse Audience Intelligence

Chopper (motorcycle) Audience in United States

A data profile of the people who buy, follow and care about Chopper (motorcycle) in United States — modelled from more than twelve digital signal sources. Chopper (motorcycle) has an estimated audience of 8,790,415 people in United States.

#1among Motorcycle type in United States#2548among Topic in United States#162in Cars & Mobility

The average Chopper (motorcycle) fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Custom motorcycle, Motorcycle accessories, Motorcycle helmet, with strongest over-indexing on Custom motorcycle (19.21× the country average).

Demographically, the Chopper (motorcycle) audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chopper (motorcycle) fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Custom motorcycle.

Category: Cars & Mobility · Type: Topic · Subtype: Motorcycle type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chopper (motorcycle) profile in United States.

Audience size
8.8M
in United States
Gender
18.8%♀
81.2% male
Age
39.5
average years
Country rank
#4058
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chopper (motorcycle) fans

18.8% are female, 81.2% are male, average age 39.5.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Chopper (motorcycle) audience in United States
MetricValue
Female18.8%
Male81.2%
Average age39.5
Estimated audience size8,790,415
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Chopper (motorcycle) audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3917%
40-4920%
50+23%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Chopper (motorcycle) audience comes from United States.

Worldwide audience distribution share by country for Chopper (motorcycle)
CountryShare
United States21.5%
Japan8.1%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chopper (motorcycle) audience in United States is strongest.

Fig. 05

Top regions by affinity

Chopper (motorcycle) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.36×
02Oklahoma~100K1.29×
03Texas~1M1.27×
04New Mexico~50K1.23×
05Arizona~200K1.22×
06Idaho~50K1.19×
07Kentucky~100K1.15×
08Arkansas~80K1.15×
09South Dakota~20K1.14×
10Nevada~100K1.12×
11Missouri~200K1.11×
12Kansas~80K1.10×
13Tennessee~200K1.09×
14Nebraska~50K1.09×
15California~1M1.08×
16Indiana~200K1.08×
17Alabama~100K1.08×
18Colorado~100K1.07×
19Montana~30K1.05×
20South Carolina~100K1.03×
21North Dakota~20K1.02×
22Louisiana~100K1.01×
23Iowa~70K1.01×
24Mississippi~70K1.01×
25Georgia~300K1.00×
26Oregon~100K1.00×
27North Carolina~300K0.99×
28Washington~200K0.98×
29West Virginia~40K0.98×
30Maine~30K0.98×
31Alaska~20K0.97×
32Illinois~300K0.95×
33Vermont~10K0.95×
34Ohio~300K0.94×
35Hawaii~40K0.94×
36New Hampshire~30K0.93×
37Wisconsin~100K0.91×
38Florida~500K0.89×
39Virginia~200K0.89×
40Rhode Island~20K0.89×
41Delaware~20K0.89×
42Minnesota~100K0.88×
43Michigan~200K0.87×
44Pennsylvania~300K0.85×
45Washington, District of Columbia~20K0.83×
46Connecticut~70K0.81×
47Maryland~100K0.76×
48New Jersey~200K0.74×
49Massachusetts~100K0.73×
50New York~300K0.68×
Fig. 06

Affinity by region

Affinity by region — Chopper (motorcycle), United States
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chopper (motorcycle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chopper (motorcycle) audience
#·InterestCategoryAffinity×
01Custom motorcycleCars & Mobility19.21×
02Bobber (motorcycle)Cars & Mobility16.23×
03Moto GuzziCars & Mobility15.93×
04Cruiser (motorcycle)Cars & Mobility15.15×
05Triumph Motorcycles LtdCars & Mobility15.02×
06American ChopperCars & Mobility14.22×
07Motorcycle helmetCars & Mobility12.12×
08KawasakiCars & Mobility11.74×
09Touring motorcycleCars & Mobility11.72×
10Motorcycle accessoriesCars & Mobility11.24×
11DucatiCars & Mobility8.33×
12SuzukiCars & Mobility6.49×
13Harley-DavidsonCars & Mobility5.29×
14WrenchHome & Garden3.80×
15Muscle carCars & Mobility3.69×
16O'Reilly Auto PartsCars & Mobility3.49×
17MotorcyclesCars & Mobility3.04×
18AutoZoneCars & Mobility2.84×
19Rock musicMusic & Radio1.87×
20Donald TrumpPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chopper (motorcycle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chopper (motorcycle) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
Risk AppetiteTHRILL1.76×
ExtroversionTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chopper (motorcycle) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.93×
SpiritualityBALANCE0.95×
IndulgenceJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chopper (motorcycle) have in United States?

Chopper (motorcycle) has an estimated audience of 8,790,415 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chopper (motorcycle) fans?

18.8% of Chopper (motorcycle) fans are female, 81.2% are male, with an average age of 39.5 years.

03

Which brands do Chopper (motorcycle) fans like most?

Chopper (motorcycle) fans show strongest brand affinity for Custom motorcycle (19.21×), Motorcycle accessories (11.24×), and Motorcycle helmet (12.12×) over the country average.

04

Where do Chopper (motorcycle) fans live in United States?

Chopper (motorcycle) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Chopper (motorcycle) fans also like?

Beyond Chopper (motorcycle) itself, the audience over-indexes on Motorcycle accessories (11.24×), Motorcycle helmet (12.12×), Touring motorcycle (11.72×), and Cruiser (motorcycle) (15.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycle type audiences in United States

See Chopper (motorcycle) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chopper (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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