Chopper (motorcycle) Audience in Germany
Chopper (motorcycle) has an estimated audience of 2,121,553 people in Germany. 23.7% are female, 76.3% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harley-Davidson, Suzuki, Kevin Russell (musician), Ducati, Moto Guzzi.
The average Chopper (motorcycle) fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harley-Davidson, Suzuki, Kevin Russell (musician), with strongest over-indexing on Harley-Davidson (7.78× the country average). Demographically, the Chopper (motorcycle) audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Motorcycle type
Demographics of Chopper (motorcycle) fans
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 36.2 |
| Estimated audience size | 2,121,553 |
Audience persona
The typical Chopper (motorcycle) fan in Germany is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Harley-Davidson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 357,134 | 0.77× |
| Bayern | 309,332 | 0.91× |
| Baden-Württemberg | 302,184 | 1.04× |
| Hessen | 180,761 | 1.12× |
| Niedersachsen | 143,298 | 0.7× |
| Berlin | 119,263 | 1.26× |
| Rheinland-Pfalz | 83,920 | 0.79× |
| Sachsen | 63,065 | 0.61× |
| Brandenburg | 55,431 | 0.84× |
| Thüringen | 49,264 | 0.91× |
| Schleswig-Holstein | 49,005 | 0.64× |
| Hamburg | 47,296 | 0.99× |
| Sachsen-Anhalt | 43,858 | 0.8× |
| Saarland | 41,832 | 1.61× |
| Mecklenburg-Vorpommern | 38,574 | 0.95× |
| Bremen | 37,630 | 2.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harley-Davidson | 7.78× | Cars & Mobility |
| Suzuki | 6.91× | Cars & Mobility |
| Kevin Russell (musician) | 17.91× | Music & Radio |
| Ducati | 8.3× | Cars & Mobility |
| Moto Guzzi | 13.43× | Cars & Mobility |
| American Chopper | 8.28× | Cars & Mobility |
| MotoGP | 5.13× | Sports |
| Mountain biking | 4.29× | Sports |
| Honda | 4.84× | Cars & Mobility |
| Hygiene | 3.18× | Beauty & Wellness |
| Classic rock | 7.3× | Music & Radio |
| Aluminium | 4.69× | Home & Garden |
| Custom motorcycle | 4.59× | Cars & Mobility |
| Vespa | 6.27× | Cars & Mobility |
| Test Drive (series) | 7.59× | Cars & Mobility |
| Aprilia SR50 | 30.55× | Cars & Mobility |
| Vacations | 2.5× | Travel & Leisure |
| Motocross | 5.26× | Sports |
| Red Bull MotoGP Rookies Cup | 46.13× | Sports |
| Brewing | 4.32× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.84 |
| DIY Mentality | THRILL | 1.43 |
| Luxury Orientation | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.17 |
| Tradition | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Japan | 8.1% |
| Italy | 6.5% |
See Chopper (motorcycle) audiences in other countries
More Motorcycle type audiences in Germany
- Cruiser (motorcycle) (1,907,914)
- Enduro (1,083,550)
- Grand tourer (352,623)
- Cruiser (110,395)
Frequently asked questions
How many fans does Chopper (motorcycle) have in Germany?
Chopper (motorcycle) has an estimated audience of 2,121,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chopper (motorcycle) fans?
23.7% of Chopper (motorcycle) fans are female, 76.3% are male, with an average age of 36.2 years.
Which brands do Chopper (motorcycle) fans like most?
Chopper (motorcycle) fans show strongest brand affinity for Harley-Davidson (7.78×), Suzuki (6.91×), and Kevin Russell (musician) (17.91×) over the country average.
Where do Chopper (motorcycle) fans live in Germany?
Chopper (motorcycle) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 357,134), Bayern (reach 309,332), and Baden-Württemberg (reach 302,184). These three regions account for the largest share of the active audience.
What other brands do Chopper (motorcycle) fans also like?
Beyond Chopper (motorcycle) itself, the audience over-indexes on Suzuki (6.91×), Kevin Russell (musician) (17.91×), Ducati (8.3×), and Moto Guzzi (13.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chopper (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.