Moto Guzzi Audience in Germany
Moto Guzzi has an estimated audience of 649,839 people in Germany. 17.3% are female, 82.7% are male, average age 38.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Motorcycle accessories, Motorcycle helmet, Motorcycle safety, Sport bike, Endurocross.
The average Moto Guzzi fan in Germany is 38.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Motorcycle accessories, Motorcycle helmet, Motorcycle safety, with strongest over-indexing on Motorcycle accessories (20.45× the country average). Demographically, the Moto Guzzi audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of Moto Guzzi fans
| Metric | Value |
|---|---|
| Female | 17.3% |
| Male | 82.7% |
| Average age | 38.7 |
| Estimated audience size | 649,839 |
Audience persona
The typical Moto Guzzi fan in Germany is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 149,837 | 1.43× |
| Nordrhein-Westfalen | 148,155 | 1.04× |
| Baden-Württemberg | 122,805 | 1.39× |
| Niedersachsen | 67,893 | 1.08× |
| Hessen | 53,523 | 1.08× |
| Rheinland-Pfalz | 38,814 | 1.19× |
| Sachsen | 32,091 | 1.01× |
| Berlin | 25,826 | 0.89× |
| Schleswig-Holstein | 22,284 | 0.96× |
| Brandenburg | 19,202 | 0.95× |
| Thüringen | 15,603 | 0.94× |
| Sachsen-Anhalt | 13,470 | 0.8× |
| Hamburg | 12,252 | 0.83× |
| Mecklenburg-Vorpommern | 9,026 | 0.73× |
| Saarland | 8,230 | 1.03× |
| Bremen | 3,618 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle accessories | 20.45× | Cars & Mobility |
| Motorcycle helmet | 19.04× | Cars & Mobility |
| Motorcycle safety | 53.31× | Cars & Mobility |
| Sport bike | 13.41× | Cars & Mobility |
| Endurocross | 25.5× | Cars & Mobility |
| Classic Bike | 164.41× | News |
| Freestyle Motocross | 21.98× | Sports |
| Motorcycle racing | 8.9× | Cars & Mobility |
| Touring motorcycle | 14× | Cars & Mobility |
| Motorcycling | 8.39× | Cars & Mobility |
| Motorcycle club | 9.65× | Cars & Mobility |
| Motorcycle sport | 9.47× | Sports |
| Kawasaki | 13.43× | Cars & Mobility |
| Custom motorcycle | 10.63× | Cars & Mobility |
| Racing bicycle | 9.37× | Sports |
| Bicycle touring | 7.86× | Sports |
| Chopper (motorcycle) | 11.43× | Cars & Mobility |
| Ducati | 11.75× | Cars & Mobility |
| Suzuki | 8.85× | Cars & Mobility |
| Aprilia | 17.09× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.48 |
| DIY Mentality | THRILL | 1.37 |
| Sports Activity | POWER | 1.29 |
| Travelling | THRILL | 1.15 |
| Luxury Orientation | PREMIUM | 1.12 |
| Urban Lifestyle | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.2% |
| United States | 18.2% |
| France | 8.3% |
See Moto Guzzi audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Ducati (1,907,497)
Frequently asked questions
How many fans does Moto Guzzi have in Germany?
Moto Guzzi has an estimated audience of 649,839 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Moto Guzzi fans?
17.3% of Moto Guzzi fans are female, 82.7% are male, with an average age of 38.7 years.
Which brands do Moto Guzzi fans like most?
Moto Guzzi fans show strongest brand affinity for Motorcycle accessories (20.45×), Motorcycle helmet (19.04×), and Motorcycle safety (53.31×) over the country average.
Where do Moto Guzzi fans live in Germany?
Moto Guzzi fans in Germany are most concentrated in Bayern (reach 149,837), Nordrhein-Westfalen (reach 148,155), and Baden-Württemberg (reach 122,805). These three regions account for the largest share of the active audience.
What other brands do Moto Guzzi fans also like?
Beyond Moto Guzzi itself, the audience over-indexes on Motorcycle helmet (19.04×), Motorcycle safety (53.31×), Sport bike (13.41×), and Endurocross (25.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moto Guzzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.