Rascasse Audience Intelligence

Moto Guzzi Target Market in Germany

A data profile of the people who buy, follow and care about Moto Guzzi in Germany — modelled from more than twelve digital signal sources. Moto Guzzi has an estimated audience of 644,300 people in Germany.

#9among Motorcycles in Germany#1245among Brand in Germany#439in Cars & Mobility

The average Moto Guzzi fan in Germany is 38.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Motorcycle accessories, Motorcycle helmet, Motorcycle safety, with strongest over-indexing on Motorcycle accessories (20.45× the country average).

Demographically, the Moto Guzzi audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Moto Guzzi fan in Germany is more male, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle accessories.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moto Guzzi profile in Germany.

Audience size
644K
in Germany
Gender
17.3%♀
82.7% male
Age
38.7
average years
Country rank
#9512
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Moto Guzzi

17.3% are female, 82.7% are male, average age 38.7.

Fig. 02

Gender split

17.3%
Female
82.7%
Male
Demographic split for Moto Guzzi audience in Germany
MetricValue
Female17.3%
Male82.7%
Average age38.7
Estimated audience size644,300
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Moto Guzzi audience in Germany
Age bracketShare%
16-1927%
20-2915%
30-3914%
40-4921%
50+22%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Moto Guzzi audience comes from Germany.

Worldwide audience distribution share by country for Moto Guzzi
CountryShare
Italy21.2%
United States18.2%
France8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moto Guzzi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Moto Guzzi customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.41×
02Baden-Württemberg~100K1.34×
03Rheinland-Pfalz~40K1.20×
04Saarland~9K1.08×
05Niedersachsen~70K1.06×
06Hessen~50K1.05×
07Nordrhein-Westfalen~100K1.03×
08Sachsen~30K1.00×
09Schleswig-Holstein~20K0.97×
10Brandenburg~20K0.96×
11Thüringen~20K0.94×
12Berlin~20K0.85×
13Sachsen-Anhalt~10K0.84×
14Hamburg~10K0.84×
15Mecklenburg-Vorpommern~10K0.77×
16Bremen~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Moto Guzzi, Germany
0.75×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moto Guzzi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moto Guzzi audience
#·InterestCategoryAffinity×
01Classic BikeNews164.41×
02Motorcycle safetyCars & Mobility53.31×
03EndurocrossCars & Mobility25.50×
04Freestyle MotocrossSports21.98×
05Motorcycle accessoriesCars & Mobility20.45×
06Motorcycle helmetCars & Mobility19.04×
07Touring motorcycleCars & Mobility14.00×
08KawasakiCars & Mobility13.43×
09Sport bikeCars & Mobility13.41×
10DucatiCars & Mobility11.75×
11Chopper (motorcycle)Cars & Mobility11.43×
12Custom motorcycleCars & Mobility10.63×
13Motorcycle clubCars & Mobility9.65×
14Motorcycle sportSports9.47×
15Racing bicycleSports9.37×
16Motorcycle racingCars & Mobility8.90×
17SuzukiCars & Mobility8.85×
18MotorcyclingCars & Mobility8.39×
19MotoGPSports7.87×
20Bicycle touringSports7.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moto Guzzi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moto Guzzi audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.70×
PatriotismCONSERVATISM1.29×
Sports ActivityPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moto Guzzi audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
IndividualismJOY0.75×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Moto Guzzi's target market in Germany?

Moto Guzzi's target market in Germany covers an estimated 644,300 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Moto Guzzi customers?

17.3% of the Moto Guzzi audience are female, 82.7% are male, with an average age of 38.7 years.

03

Which brands do Moto Guzzi fans like most?

Moto Guzzi fans show strongest brand affinity for Motorcycle accessories (20.45×), Motorcycle helmet (19.04×), and Motorcycle safety (53.31×) over the country average.

04

Where do Moto Guzzi fans live in Germany?

Moto Guzzi fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Moto Guzzi fans also like?

Beyond Moto Guzzi itself, the audience over-indexes on Motorcycle helmet (19.04×), Motorcycle safety (53.31×), Sport bike (13.41×), and Endurocross (25.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in Germany

See Moto Guzzi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moto Guzzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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