Endurocross Audience in Germany
Endurocross has an estimated audience of 1,220,820 people in Germany. 21.9% are female, 78.1% are male, average age 32.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Arai Helmet, Suzuki, Moto Guzzi, Vuelta a España, MotoGP.
The average Endurocross fan in Germany is 32.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Arai Helmet, Suzuki, Moto Guzzi, with strongest over-indexing on Arai Helmet (67.2× the country average). Demographically, the Endurocross audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Travelling, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Endurocross fans
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 32.2 |
| Estimated audience size | 1,220,820 |
Audience persona
The typical Endurocross fan in Germany is more male, around 32.2 years old, with strong Travelling tendencies and a notable affinity for Arai Helmet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 88,424 | 0.45× |
| Nordrhein-Westfalen | 71,918 | 0.27× |
| Baden-Württemberg | 65,930 | 0.4× |
| Niedersachsen | 58,127 | 0.49× |
| Thüringen | 50,770 | 1.63× |
| Sachsen-Anhalt | 49,308 | 1.56× |
| Sachsen | 43,878 | 0.73× |
| Hessen | 43,569 | 0.47× |
| Rheinland-Pfalz | 37,413 | 0.61× |
| Mecklenburg-Vorpommern | 34,394 | 1.48× |
| Brandenburg | 33,093 | 0.87× |
| Saarland | 32,704 | 2.18× |
| Bremen | 32,094 | 3.07× |
| Schleswig-Holstein | 29,257 | 0.67× |
| Berlin | 22,936 | 0.42× |
| Hamburg | 19,252 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arai Helmet | 67.2× | Cars & Mobility |
| Suzuki | 11.34× | Cars & Mobility |
| Moto Guzzi | 24.46× | Cars & Mobility |
| Vuelta a España | 17.24× | Sports |
| MotoGP | 8.77× | Sports |
| Mountain biking | 7.31× | Sports |
| KTM | 11.86× | Cars & Mobility |
| Piaggio | 22.01× | Cars & Mobility |
| Harley-Davidson | 8.09× | Cars & Mobility |
| Car wash | 8.73× | Cars & Mobility |
| Livemusic | 4.83× | Music & Radio |
| Aprilia | 15.45× | Cars & Mobility |
| Ducati | 9.86× | Cars & Mobility |
| Motocross | 8.24× | Sports |
| SYM Motors | 39.58× | Cars & Mobility |
| Yandex | 10.51× | Technology & Electronics |
| Valentino Rossi | 18.42× | Sports |
| Honda | 5.9× | Cars & Mobility |
| Carcare | 5.41× | Cars & Mobility |
| Travel Blogger | 7.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.45 |
| DIY Mentality | THRILL | 1.38 |
| Sports Activity | POWER | 1.15 |
| Patriotism | CONSERVATISM | 1.14 |
| Risk Appetite | THRILL | 1.07 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 10.2% |
| Japan | 7.1% |
See Endurocross audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Endurocross have in Germany?
Endurocross has an estimated audience of 1,220,820 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Endurocross fans?
21.9% of Endurocross fans are female, 78.1% are male, with an average age of 32.2 years.
Which brands do Endurocross fans like most?
Endurocross fans show strongest brand affinity for Arai Helmet (67.2×), Suzuki (11.34×), and Moto Guzzi (24.46×) over the country average.
Where do Endurocross fans live in Germany?
Endurocross fans in Germany are most concentrated in Bayern (reach 88,424), Nordrhein-Westfalen (reach 71,918), and Baden-Württemberg (reach 65,930). These three regions account for the largest share of the active audience.
What other brands do Endurocross fans also like?
Beyond Endurocross itself, the audience over-indexes on Suzuki (11.34×), Moto Guzzi (24.46×), Vuelta a España (17.24×), and MotoGP (8.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Endurocross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.