Carcare Audience in Germany
Carcare has an estimated audience of 4,682,862 people in Germany. 24.5% are female, 75.5% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Auto maintenance, Polishing, Automobile repair shop, Car wash, Auto mechanic.
The average Carcare fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Auto maintenance, Polishing, Automobile repair shop, with strongest over-indexing on Auto maintenance (13.64× the country average). Demographically, the Carcare audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Carcare fans
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 35.7 |
| Estimated audience size | 4,682,862 |
Audience persona
The typical Carcare fan in Germany is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Auto maintenance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 798,216 | 0.78× |
| Baden-Württemberg | 661,910 | 1.04× |
| Hessen | 610,047 | 1.71× |
| Bayern | 604,944 | 0.8× |
| Sachsen | 386,464 | 1.68× |
| Niedersachsen | 367,241 | 0.81× |
| Rheinland-Pfalz | 205,821 | 0.88× |
| Berlin | 190,374 | 0.91× |
| Schleswig-Holstein | 105,148 | 0.63× |
| Hamburg | 91,577 | 0.87× |
| Sachsen-Anhalt | 90,582 | 0.75× |
| Thüringen | 89,382 | 0.75× |
| Brandenburg | 80,457 | 0.55× |
| Saarland | 79,197 | 1.38× |
| Mecklenburg-Vorpommern | 69,709 | 0.78× |
| Bremen | 68,004 | 1.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auto maintenance | 13.64× | Cars & Mobility |
| Polishing | 13.48× | Home & Garden |
| Automobile repair shop | 8.03× | Cars & Mobility |
| Car wash | 9.41× | Cars & Mobility |
| Auto mechanic | 6.17× | Cars & Mobility |
| Engine | 5.41× | Cars & Mobility |
| Driving | 5.39× | Cars & Mobility |
| Auto detailing | 10.03× | Cars & Mobility |
| Motorcycle accessories | 6.92× | Cars & Mobility |
| Local bike shop | 9.27× | Sports |
| Personal luxury car | 10.15× | Cars & Mobility |
| Used car | 4.01× | Cars & Mobility |
| Motorcycle helmet | 6.47× | Cars & Mobility |
| Drag racing | 7.05× | Cars & Mobility |
| Reading | 2.09× | Literature |
| Outdoor recreation | 2.11× | Sports |
| Michael Schumacher | 4.9× | Sports |
| Home construction | 3.55× | Home & Garden |
| Kawasaki | 7.24× | Cars & Mobility |
| Aftermarket (automotive) | 10.32× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.61 |
| DIY Mentality | THRILL | 1.42 |
| Risk Appetite | THRILL | 1.36 |
| Early Adopter Mentality | POWER | 1.32 |
| Travelling | THRILL | 1.24 |
| Extroversion | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Germany | 8.4% |
| Japan | 4.5% |
See Carcare audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Carcare have in Germany?
Carcare has an estimated audience of 4,682,862 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Carcare fans?
24.5% of Carcare fans are female, 75.5% are male, with an average age of 35.7 years.
Which brands do Carcare fans like most?
Carcare fans show strongest brand affinity for Auto maintenance (13.64×), Polishing (13.48×), and Automobile repair shop (8.03×) over the country average.
Where do Carcare fans live in Germany?
Carcare fans in Germany are most concentrated in Nordrhein-Westfalen (reach 798,216), Baden-Württemberg (reach 661,910), and Hessen (reach 610,047). These three regions account for the largest share of the active audience.
What other brands do Carcare fans also like?
Beyond Carcare itself, the audience over-indexes on Polishing (13.48×), Automobile repair shop (8.03×), Car wash (9.41×), and Auto mechanic (6.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carcare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.