Auto mechanic Audience in Germany
Auto mechanic has an estimated audience of 6,526,435 people in Germany. 26.4% are female, 73.6% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Urban Outfitters, Cocktail, CAC 40, Building insulation.
The average Auto mechanic fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Urban Outfitters, Cocktail, with strongest over-indexing on Gil Ofarim (2.15× the country average). Demographically, the Auto mechanic audience skews more male with an average age of 36.4, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Auto mechanic fans
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 36.4 |
| Estimated audience size | 6,526,435 |
Audience persona
The typical Auto mechanic fan in Germany is more male, around 36.4 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,682,022 | 1.18× |
| Bayern | 1,253,288 | 1.19× |
| Baden-Württemberg | 1,012,700 | 1.14× |
| Niedersachsen | 707,391 | 1.12× |
| Hessen | 545,728 | 1.1× |
| Rheinland-Pfalz | 347,650 | 1.06× |
| Sachsen | 253,985 | 0.79× |
| Schleswig-Holstein | 216,158 | 0.92× |
| Berlin | 211,742 | 0.73× |
| Brandenburg | 174,301 | 0.86× |
| Hamburg | 160,688 | 1.09× |
| Thüringen | 138,607 | 0.83× |
| Sachsen-Anhalt | 133,081 | 0.79× |
| Mecklenburg-Vorpommern | 103,141 | 0.83× |
| Saarland | 92,836 | 1.16× |
| Bremen | 67,822 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.15× | Music & Radio |
| Urban Outfitters | 2.57× | Shopping |
| Cocktail | 1.55× | Food & Beverages |
| CAC 40 | 1.85× | Business & Career |
| Building insulation | 5.42× | Home & Garden |
| Progressive rock | 1.88× | Music & Radio |
| MK | 3.14× | Music & Radio |
| Pumuckl | 5.87× | Movies & TV |
| Handmade Gifts | 1.79× | Kids & Family |
| Google Home | 4.95× | Technology & Electronics |
| Metamorphoses | 2.76× | Literature |
| Buddy – The Buddy Holly Story | 3.96× | Music & Radio |
| Icon (magazine) | 2.08× | Arts & Culture |
| Hammock camping | 5.39× | Travel & Leisure |
| Israeli cuisine | 4.31× | Food & Beverages |
| Grappling | 1.55× | Sports |
| Alaska | 2.43× | Travel & Leisure |
| Acoustic music | 2.72× | Music & Radio |
| Tuscany | 3.19× | Travel & Leisure |
| Google Analytics | 1.73× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.74 |
| Patriotism | CONSERVATISM | 1.5 |
| Luxury Orientation | PREMIUM | 1.41 |
| Indulgence | JOY | 1.4 |
| Career Orientation | POWER | 1.26 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Germany | 6.5% |
| Brazil | 4.6% |
See Auto mechanic audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Auto mechanic have in Germany?
Auto mechanic has an estimated audience of 6,526,435 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Auto mechanic fans?
26.4% of Auto mechanic fans are female, 73.6% are male, with an average age of 36.4 years.
Which brands do Auto mechanic fans like most?
Auto mechanic fans show strongest brand affinity for Gil Ofarim (2.15×), Urban Outfitters (2.57×), and Cocktail (1.55×) over the country average.
Where do Auto mechanic fans live in Germany?
Auto mechanic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,682,022), Bayern (reach 1,253,288), and Baden-Württemberg (reach 1,012,700). These three regions account for the largest share of the active audience.
What other brands do Auto mechanic fans also like?
Beyond Auto mechanic itself, the audience over-indexes on Urban Outfitters (2.57×), Cocktail (1.55×), CAC 40 (1.85×), and Building insulation (5.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Auto mechanic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.