Antique car Audience in Germany
Antique car has an estimated audience of 3,799,060 people in Germany. 21.7% are female, 78.3% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Auto maintenance, Vintage car, Engine, Drag racing, Auto mechanic.
The average Antique car fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Auto maintenance, Vintage car, Engine, with strongest over-indexing on Auto maintenance (6.72× the country average). Demographically, the Antique car audience skews more male with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Antique car fans
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 42.1 |
| Estimated audience size | 3,799,060 |
Audience persona
The typical Antique car fan in Germany is more male, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Auto maintenance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 798,234 | 0.96× |
| Bayern | 591,956 | 0.97× |
| Baden-Württemberg | 511,127 | 0.99× |
| Niedersachsen | 490,449 | 1.33× |
| Hessen | 231,819 | 0.8× |
| Sachsen | 219,650 | 1.18× |
| Rheinland-Pfalz | 176,964 | 0.93× |
| Brandenburg | 139,984 | 1.19× |
| Schleswig-Holstein | 135,781 | 1× |
| Mecklenburg-Vorpommern | 115,733 | 1.6× |
| Thüringen | 109,552 | 1.13× |
| Berlin | 106,336 | 0.63× |
| Sachsen-Anhalt | 103,400 | 1.05× |
| Hamburg | 71,545 | 0.83× |
| Saarland | 36,514 | 0.78× |
| Bremen | 20,881 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auto maintenance | 6.72× | Cars & Mobility |
| Vintage car | 7.17× | Cars & Mobility |
| Engine | 4.16× | Cars & Mobility |
| Drag racing | 6.54× | Cars & Mobility |
| Auto mechanic | 4.43× | Cars & Mobility |
| Michael Schumacher | 4.55× | Sports |
| Porsche 911 | 9.06× | Cars & Mobility |
| Max Verstappen | 6.84× | Sports |
| Car wash | 6.11× | Cars & Mobility |
| Local bike shop | 7.36× | Sports |
| Outdoor recreation | 1.85× | Sports |
| Driving | 3.97× | Cars & Mobility |
| Motorcycle accessories | 5.29× | Cars & Mobility |
| Carcare | 4.54× | Cars & Mobility |
| Classic car | 5.77× | Cars & Mobility |
| Hot rod | 6.24× | Cars & Mobility |
| Used car | 3.13× | Cars & Mobility |
| Motorcycle helmet | 4.95× | Cars & Mobility |
| Aftermarket (automotive) | 8.82× | Cars & Mobility |
| Muscle car | 5.63× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.48 |
| Luxury Orientation | PREMIUM | 1.41 |
| Patriotism | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.27 |
| Risk Appetite | THRILL | 1.13 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Germany | 10.0% |
| Italy | 7.2% |
See Antique car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Antique car have in Germany?
Antique car has an estimated audience of 3,799,060 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Antique car fans?
21.7% of Antique car fans are female, 78.3% are male, with an average age of 42.1 years.
Which brands do Antique car fans like most?
Antique car fans show strongest brand affinity for Auto maintenance (6.72×), Vintage car (7.17×), and Engine (4.16×) over the country average.
Where do Antique car fans live in Germany?
Antique car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 798,234), Bayern (reach 591,956), and Baden-Württemberg (reach 511,127). These three regions account for the largest share of the active audience.
What other brands do Antique car fans also like?
Beyond Antique car itself, the audience over-indexes on Vintage car (7.17×), Engine (4.16×), Drag racing (6.54×), and Auto mechanic (4.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Antique car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.