Porsche 911 Audience in Germany
Porsche 911 has an estimated audience of 1,434,213 people in Germany. 20.8% are female, 79.2% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carcare, Driving, Vintage car, Engine, RVs.
The average Porsche 911 fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carcare, Driving, Vintage car, with strongest over-indexing on Carcare (8.63× the country average). Demographically, the Porsche 911 audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Porsche 911 fans
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 33.7 |
| Estimated audience size | 1,434,213 |
Audience persona
The typical Porsche 911 fan in Germany is more male, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Carcare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 363,942 | 1.16× |
| Bayern | 302,739 | 1.31× |
| Baden-Württemberg | 231,861 | 1.18× |
| Niedersachsen | 154,724 | 1.11× |
| Hessen | 141,610 | 1.3× |
| Rheinland-Pfalz | 76,826 | 1.07× |
| Sachsen | 65,156 | 0.93× |
| Berlin | 62,879 | 0.98× |
| Schleswig-Holstein | 49,018 | 0.95× |
| Hamburg | 40,182 | 1.24× |
| Brandenburg | 36,035 | 0.81× |
| Thüringen | 28,275 | 0.77× |
| Sachsen-Anhalt | 25,658 | 0.69× |
| Mecklenburg-Vorpommern | 20,005 | 0.73× |
| Saarland | 16,249 | 0.92× |
| Bremen | 10,313 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carcare | 8.63× | Cars & Mobility |
| Driving | 5.5× | Cars & Mobility |
| Vintage car | 8.06× | Cars & Mobility |
| Engine | 4.72× | Cars & Mobility |
| RVs | 4.15× | Cars & Mobility |
| Hybrids | 4.52× | Cars & Mobility |
| Used Cars | 4.89× | Cars & Mobility |
| McLaren | 10.24× | Cars & Mobility |
| Michael Schumacher | 4.46× | Sports |
| Porsche | 3.85× | Cars & Mobility |
| Aston Martin | 6.47× | Cars & Mobility |
| Supercar | 7.39× | Cars & Mobility |
| Motorcycle accessories | 5.29× | Cars & Mobility |
| Motorcycle helmet | 5.28× | Cars & Mobility |
| Drag racing | 5.77× | Cars & Mobility |
| Aftermarket (automotive) | 9.56× | Cars & Mobility |
| Maserati | 6.33× | Cars & Mobility |
| Hot rod | 6.29× | Cars & Mobility |
| Formula One | 3.41× | Sports |
| TikTok | 1.86× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.59 |
| DIY Mentality | THRILL | 1.42 |
| Risk Appetite | THRILL | 1.4 |
| Quality Awareness | PREMIUM | 1.36 |
| Travelling | THRILL | 1.34 |
| Early Adopter Mentality | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 6.9% |
| Germany | 6.2% |
See Porsche 911 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Porsche 911 have in Germany?
Porsche 911 has an estimated audience of 1,434,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Porsche 911 fans?
20.8% of Porsche 911 fans are female, 79.2% are male, with an average age of 33.7 years.
Which brands do Porsche 911 fans like most?
Porsche 911 fans show strongest brand affinity for Carcare (8.63×), Driving (5.5×), and Vintage car (8.06×) over the country average.
Where do Porsche 911 fans live in Germany?
Porsche 911 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 363,942), Bayern (reach 302,739), and Baden-Württemberg (reach 231,861). These three regions account for the largest share of the active audience.
What other brands do Porsche 911 fans also like?
Beyond Porsche 911 itself, the audience over-indexes on Driving (5.5×), Vintage car (8.06×), Engine (4.72×), and RVs (4.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Porsche 911. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.