Rascasse Audience Intelligence

Porsche 911 Audience in Germany

A data profile of the people who buy, follow and care about Porsche 911 in Germany — modelled from more than twelve digital signal sources. Porsche 911 has an estimated audience of 1,456,942 people in Germany.

#46among Car type in Germany#23among Car Model in Germany#227in Cars & Mobility

The average Porsche 911 fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Carcare, Driving, Vintage car, with strongest over-indexing on Carcare (8.63× the country average).

Demographically, the Porsche 911 audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Porsche 911 fan in Germany is more male, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche 911 profile in Germany.

Audience size
1.5M
in Germany
Gender
20.8%♀
79.2% male
Age
33.7
average years
Country rank
#4583
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche 911 fans

20.8% are female, 79.2% are male, average age 33.7.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Porsche 911 audience in Germany
MetricValue
Female20.8%
Male79.2%
Average age33.7
Estimated audience size1,456,942
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Porsche 911 audience in Germany
Age bracketShare%
16-1935%
20-2921%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Porsche 911 audience comes from Germany.

Worldwide audience distribution share by country for Porsche 911
CountryShare
United States17.0%
Brazil6.4%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche 911 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Porsche 911 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.26×
02Hessen~100K1.25×
03Hamburg~40K1.21×
04Baden-Württemberg~200K1.17×
05Nordrhein-Westfalen~400K1.14×
06Niedersachsen~200K1.09×
07Rheinland-Pfalz~80K1.08×
08Schleswig-Holstein~50K0.97×
09Saarland~20K0.97×
10Berlin~60K0.94×
11Sachsen~60K0.92×
12Bremen~10K0.86×
13Brandenburg~40K0.84×
14Thüringen~30K0.83×
15Mecklenburg-Vorpommern~20K0.77×
16Sachsen-Anhalt~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Porsche 911, Germany
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche 911 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche 911 audience
#·InterestCategoryAffinity×
01McLarenCars & Mobility10.24×
02Aftermarket (automotive)Cars & Mobility9.56×
03CarcareCars & Mobility8.63×
04Vintage carCars & Mobility8.06×
05SupercarCars & Mobility7.39×
06Aston MartinCars & Mobility6.47×
07MaseratiCars & Mobility6.33×
08Hot rodCars & Mobility6.29×
09Drag racingCars & Mobility5.77×
10DrivingCars & Mobility5.50×
11Motorcycle accessoriesCars & Mobility5.29×
12Motorcycle helmetCars & Mobility5.28×
13Used CarsCars & Mobility4.89×
14EngineCars & Mobility4.72×
15HybridsCars & Mobility4.52×
16Michael SchumacherSports4.46×
17RVsCars & Mobility4.15×
18PorscheCars & Mobility3.85×
19Formula OneSports3.41×
20FIFA World CupSports1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche 911 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche 911 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.83×
Luxury OrientationPREMIUM1.75×
Risk AppetiteTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche 911 audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
SpiritualityBALANCE0.84×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche 911 have in Germany?

Porsche 911 has an estimated audience of 1,456,942 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Porsche 911 fans?

20.8% of Porsche 911 fans are female, 79.2% are male, with an average age of 33.7 years.

03

Which brands do Porsche 911 fans like most?

Porsche 911 fans show strongest brand affinity for Carcare (8.63×), Driving (5.5×), and Vintage car (8.06×) over the country average.

04

Where do Porsche 911 fans live in Germany?

Porsche 911 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche 911 fans also like?

Beyond Porsche 911 itself, the audience over-indexes on Driving (5.5×), Vintage car (8.06×), Engine (4.72×), and RVs (4.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Porsche 911 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Porsche 911. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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