Aston Martin Audience in Germany
Aston Martin has an estimated audience of 2,311,562 people in Germany. 30.2% are female, 69.8% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Driving, Carcare, Automobile repair shop, Bentley, City car.
The average Aston Martin fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Driving, Carcare, Automobile repair shop, with strongest over-indexing on Driving (4.34× the country average). Demographically, the Aston Martin audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer
Demographics of Aston Martin fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 34.8 |
| Estimated audience size | 2,311,562 |
Audience persona
The typical Aston Martin fan in Germany is more male, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Driving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 662,662 | 1.14× |
| Bayern | 574,974 | 1.35× |
| Baden-Württemberg | 517,148 | 1.43× |
| Hessen | 266,100 | 1.32× |
| Niedersachsen | 237,236 | 0.92× |
| Rheinland-Pfalz | 141,898 | 1.07× |
| Berlin | 130,587 | 1.1× |
| Sachsen | 115,046 | 0.89× |
| Schleswig-Holstein | 98,654 | 1.04× |
| Hamburg | 81,289 | 1.36× |
| Brandenburg | 62,264 | 0.76× |
| Thüringen | 44,737 | 0.66× |
| Sachsen-Anhalt | 41,564 | 0.61× |
| Mecklenburg-Vorpommern | 33,425 | 0.66× |
| Saarland | 29,474 | 0.91× |
| Bremen | 17,951 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Driving | 4.34× | Cars & Mobility |
| Carcare | 5.02× | Cars & Mobility |
| Automobile repair shop | 4.76× | Cars & Mobility |
| Bentley | 6.76× | Cars & Mobility |
| City car | 4.59× | Cars & Mobility |
| Hyundai | 3.96× | Cars & Mobility |
| RVs | 2.87× | Cars & Mobility |
| Used Cars | 3.88× | Cars & Mobility |
| Used car | 2.88× | Cars & Mobility |
| Engine | 3.11× | Cars & Mobility |
| Tesla Motors | 3.87× | Cars & Mobility |
| Hybrids | 3.23× | Cars & Mobility |
| Maserati | 5.43× | Cars & Mobility |
| Supercar | 5.98× | Cars & Mobility |
| Subaru | 6.64× | Cars & Mobility |
| Porsche | 2.94× | Cars & Mobility |
| Bicycle touring | 3.64× | Sports |
| Lamborghini | 3.82× | Cars & Mobility |
| Vintage car | 4.78× | Cars & Mobility |
| Drag racing | 4.64× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.12 |
| Indulgence | JOY | 1.61 |
| Travelling | THRILL | 1.37 |
| Early Adopter Mentality | POWER | 1.36 |
| DIY Mentality | THRILL | 1.31 |
| Patriotism | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 8.2% |
| United Kingdom | 6.8% |
See Aston Martin audiences in other countries
More Luxury car manufacturer audiences in Germany
- Lamborghini (4,593,655)
- Ferrari (4,311,250)
- Maserati (2,443,939)
- Mercedes-AMG (2,431,510)
- Bentley (2,135,403)
Frequently asked questions
How many fans does Aston Martin have in Germany?
Aston Martin has an estimated audience of 2,311,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aston Martin fans?
30.2% of Aston Martin fans are female, 69.8% are male, with an average age of 34.8 years.
Which brands do Aston Martin fans like most?
Aston Martin fans show strongest brand affinity for Driving (4.34×), Carcare (5.02×), and Automobile repair shop (4.76×) over the country average.
Where do Aston Martin fans live in Germany?
Aston Martin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 662,662), Bayern (reach 574,974), and Baden-Württemberg (reach 517,148). These three regions account for the largest share of the active audience.
What other brands do Aston Martin fans also like?
Beyond Aston Martin itself, the audience over-indexes on Carcare (5.02×), Automobile repair shop (4.76×), Bentley (6.76×), and City car (4.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aston Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.