Rascasse Audience Intelligence

Aston Martin Target Market in Germany

A data profile of the people who buy, follow and care about Aston Martin in Germany — modelled from more than twelve digital signal sources. Aston Martin has an estimated audience of 2,624,845 people in Germany.

#3among Luxury car manufacturer in Germany#304among Brand in Germany#127in Cars & Mobility

The average Aston Martin fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Driving, Carcare, Automobile repair shop, with strongest over-indexing on Driving (4.34× the country average).

Demographically, the Aston Martin audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aston Martin fan in Germany is more male, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Driving.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aston Martin profile in Germany.

Audience size
2.6M
in Germany
Gender
30.2%♀
69.8% male
Age
34.8
average years
Country rank
#2501
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aston Martin

30.2% are female, 69.8% are male, average age 34.8.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Aston Martin audience in Germany
MetricValue
Female30.2%
Male69.8%
Average age34.8
Estimated audience size2,624,845
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Aston Martin audience in Germany
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Aston Martin audience comes from Germany.

Worldwide audience distribution share by country for Aston Martin
CountryShare
United States17.8%
Italy7.9%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aston Martin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aston Martin customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~500K1.38×
02Hamburg~80K1.33×
03Bayern~600K1.32×
04Hessen~300K1.30×
05Nordrhein-Westfalen~600K1.11×
06Rheinland-Pfalz~100K1.06×
07Berlin~100K1.05×
08Schleswig-Holstein~100K1.03×
09Saarland~30K0.95×
10Niedersachsen~200K0.94×
11Sachsen~100K0.90×
12Bremen~20K0.84×
13Brandenburg~60K0.78×
14Thüringen~50K0.72×
15Mecklenburg-Vorpommern~40K0.70×
16Sachsen-Anhalt~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Aston Martin, Germany
0.64×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aston Martin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aston Martin audience
#·InterestCategoryAffinity×
01BentleyCars & Mobility6.76×
02SubaruCars & Mobility6.64×
03SupercarCars & Mobility5.98×
04MaseratiCars & Mobility5.43×
05CarcareCars & Mobility5.02×
06Vintage carCars & Mobility4.78×
07Automobile repair shopCars & Mobility4.76×
08City carCars & Mobility4.59×
09DrivingCars & Mobility4.34×
10HyundaiCars & Mobility3.96×
11Used CarsCars & Mobility3.88×
12Tesla MotorsCars & Mobility3.87×
13LamborghiniCars & Mobility3.82×
14Bicycle touringSports3.64×
15HybridsCars & Mobility3.23×
16EngineCars & Mobility3.11×
17PorscheCars & Mobility2.94×
18Used carCars & Mobility2.88×
19Formula OneSports2.88×
20RVsCars & Mobility2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aston Martin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aston Martin audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.77×
Quality AwarenessPREMIUM1.74×
Early Adopter MentalityPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aston Martin audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.63×
SpiritualityBALANCE0.68×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aston Martin's target market in Germany?

Aston Martin's target market in Germany covers an estimated 2,624,845 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aston Martin customers?

30.2% of the Aston Martin audience are female, 69.8% are male, with an average age of 34.8 years.

03

Which brands do Aston Martin fans like most?

Aston Martin fans show strongest brand affinity for Driving (4.34×), Carcare (5.02×), and Automobile repair shop (4.76×) over the country average.

04

Where do Aston Martin fans live in Germany?

Aston Martin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Aston Martin fans also like?

Beyond Aston Martin itself, the audience over-indexes on Carcare (5.02×), Automobile repair shop (4.76×), Bentley (6.76×), and City car (4.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury car manufacturer audiences in Germany

See Aston Martin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aston Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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