Hybrids Audience in Germany
Hybrids has an estimated audience of 6,908,792 people in Germany. 41.9% are female, 58.1% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Eden Lake, Progressive rock, Google Home, Jaguar F-Pace.
The average Hybrids fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Eden Lake, Progressive rock, with strongest over-indexing on CAC 40 (3.1× the country average). Demographically, the Hybrids audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Hybrids fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 39.9 |
| Estimated audience size | 6,908,792 |
Audience persona
The typical Hybrids fan in Germany is more male, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,621,977 | 1.07× |
| Bayern | 1,121,560 | 1.01× |
| Baden-Württemberg | 933,679 | 0.99× |
| Niedersachsen | 742,125 | 1.11× |
| Hessen | 609,887 | 1.16× |
| Rheinland-Pfalz | 357,363 | 1.03× |
| Berlin | 312,570 | 1.01× |
| Sachsen | 306,160 | 0.9× |
| Schleswig-Holstein | 273,547 | 1.1× |
| Brandenburg | 194,016 | 0.91× |
| Hamburg | 160,503 | 1.03× |
| Thüringen | 155,227 | 0.88× |
| Sachsen-Anhalt | 145,475 | 0.81× |
| Mecklenburg-Vorpommern | 122,738 | 0.93× |
| Saarland | 87,452 | 1.03× |
| Bremen | 60,418 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 3.1× | Business & Career |
| Eden Lake | 6.79× | Movies & TV |
| Progressive rock | 1.79× | Music & Radio |
| Google Home | 4.21× | Technology & Electronics |
| Jaguar F-Pace | 4.68× | Cars & Mobility |
| Acoustic music | 2.89× | Music & Radio |
| Building insulation | 3.09× | Home & Garden |
| Hypertext | 2.02× | Technology & Electronics |
| Jonah | 3.74× | |
| Preacher (comics) | 4.58× | Literature |
| Metamorphoses | 2.22× | Literature |
| Icon (magazine) | 1.61× | Arts & Culture |
| Home Delivery | 1.74× | Food & Beverages |
| Molly Hatchet | 7.75× | Music & Radio |
| Golem | 1.86× | Technology & Electronics |
| Low-carbon emission | 3.53× | Politics & Society |
| Stamp collecting | 2.78× | Home & Garden |
| Euphonium | 5.6× | Music & Radio |
| Staycation | 1.94× | Home & Garden |
| Noodle (Gorillaz) | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.63 |
| Need for Security | CONSERVATISM | 1.6 |
| Luxury Orientation | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.5 |
| DIY Mentality | THRILL | 1.39 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.4% |
| Japan | 11.2% |
| Italy | 5.9% |
See Hybrids audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hybrids have in Germany?
Hybrids has an estimated audience of 6,908,792 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hybrids fans?
41.9% of Hybrids fans are female, 58.1% are male, with an average age of 39.9 years.
Which brands do Hybrids fans like most?
Hybrids fans show strongest brand affinity for CAC 40 (3.1×), Eden Lake (6.79×), and Progressive rock (1.79×) over the country average.
Where do Hybrids fans live in Germany?
Hybrids fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,621,977), Bayern (reach 1,121,560), and Baden-Württemberg (reach 933,679). These three regions account for the largest share of the active audience.
What other brands do Hybrids fans also like?
Beyond Hybrids itself, the audience over-indexes on Eden Lake (6.79×), Progressive rock (1.79×), Google Home (4.21×), and Jaguar F-Pace (4.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.