Rascasse Audience Intelligence

Hybrids Audience in Germany

A data profile of the people who buy, follow and care about Hybrids in Germany — modelled from more than twelve digital signal sources. Hybrids has an estimated audience of 6,908,792 people in Germany.

#404among Topic in Germany#28in Cars & Mobility

The average Hybrids fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plug-in hybrid, Family car, Car wash, with strongest over-indexing on Plug-in hybrid (6.27× the country average).

Demographically, the Hybrids audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hybrids fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Plug-in hybrid.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hybrids profile in Germany.

Audience size
6.9M
in Germany
Gender
41.9%♀
58.1% male
Age
39.9
average years
Country rank
#661
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hybrids fans

41.9% are female, 58.1% are male, average age 39.9.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Hybrids audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age39.9
Estimated audience size6,908,792
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Hybrids audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Hybrids audience comes from Germany.

Worldwide audience distribution share by country for Hybrids
CountryShare
United States12.4%
Japan11.2%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hybrids audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hybrids fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~600K1.11×
02Schleswig-Holstein~300K1.11×
03Niedersachsen~700K1.07×
04Nordrhein-Westfalen~1.5M1.06×
05Saarland~90K1.06×
06Rheinland-Pfalz~400K1.03×
07Bremen~60K1.03×
08Bayern~1M1.00×
09Hamburg~200K1.00×
10Baden-Württemberg~900K0.97×
11Mecklenburg-Vorpommern~100K0.97×
12Brandenburg~200K0.94×
13Thüringen~200K0.94×
14Berlin~300K0.93×
15Sachsen~300K0.91×
16Sachsen-Anhalt~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Hybrids, Germany
0.89×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hybrids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hybrids audience
#·InterestCategoryAffinity×
01Subcompact carCars & Mobility7.60×
02Plug-in hybridCars & Mobility6.27×
03Car washCars & Mobility4.88×
04Motorcycle helmetCars & Mobility4.20×
05Family carCars & Mobility4.19×
06PandoraFashion & Accessoires4.19×
07Photovoltaic systemHome & Garden3.83×
08Electric motorcycles and scootersCars & Mobility3.71×
09Tesla MotorsCars & Mobility3.68×
10Automobile repair shopCars & Mobility3.65×
11Compact carCars & Mobility3.55×
12Hybrid electric vehicleCars & Mobility3.28×
13City carCars & Mobility3.23×
14Computer securityBusiness & Career3.12×
15Electric vehicleCars & Mobility3.02×
16HyundaiCars & Mobility3.00×
17PhotovoltaicsHome & Garden2.80×
18Used carCars & Mobility2.49×
19Formula OneSports2.30×
20AutoScout24Cars & Mobility1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hybrids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hybrids audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.90×
IndulgenceJOY1.55×
Quality AwarenessPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hybrids audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
ExtroversionTHRILL0.79×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hybrids have in Germany?

Hybrids has an estimated audience of 6,908,792 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hybrids fans?

41.9% of Hybrids fans are female, 58.1% are male, with an average age of 39.9 years.

03

Which brands do Hybrids fans like most?

Hybrids fans show strongest brand affinity for Plug-in hybrid (6.27×), Family car (4.19×), and Car wash (4.88×) over the country average.

04

Where do Hybrids fans live in Germany?

Hybrids fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Hybrids fans also like?

Beyond Hybrids itself, the audience over-indexes on Family car (4.19×), Car wash (4.88×), Tesla Motors (3.68×), and Subcompact car (7.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Hybrids audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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