A data profile of the people who buy, follow and care about Hybrids in Spain — modelled from more than twelve digital signal sources. Hybrids has an estimated audience of 4,767,927 people in Spain.
Hybrids has an estimated audience of 4,767,927 people in Spain. 32.5% are female, 67.5% are male, average age 46.2. Top brand affinities: Plug-in hybrid, Hybrid electric vehicle, Motorcycle accessories, Škoda Auto, Lexus.
Top brand affinities include Plug-in hybrid, Hybrid electric vehicle, Motorcycle accessories, with strongest over-indexing on Plug-in hybrid (6.77× the country average).
Demographically, the Hybrids audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical Hybrids fan in Spain is more male, around 46.2 years old, with strong Indulgence tendencies and a notable affinity for Plug-in hybrid.
The key figures that characterise the Hybrids profile in Spain.
32.5% are female, 67.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 46.2 |
| Estimated audience size | 4,767,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Hybrids audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.4% |
| Japan | 11.2% |
| Italy | 5.9% |
The strongest cross-interests of the Hybrids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plug-in hybrid | Cars & Mobility | 6.77× | ||
| 02 | Hybrid electric vehicle | Cars & Mobility | 5.64× | ||
| 03 | Lexus | Cars & Mobility | 4.65× | ||
| 04 | AutoScout24 | Cars & Mobility | 4.55× | ||
| 05 | Electric motorcycles and scooters | Cars & Mobility | 4.46× | ||
| 06 | Touring motorcycle | Cars & Mobility | 3.84× | ||
| 07 | Motorcycle helmet | Cars & Mobility | 3.68× | ||
| 08 | Tesla Motors | Cars & Mobility | 3.62× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 3.61× | ||
| 10 | Bild | News | 3.45× | ||
| 11 | Mazda | Cars & Mobility | 3.44× | ||
| 12 | Used car | Cars & Mobility | 3.11× | ||
| 13 | Škoda Auto | Cars & Mobility | 2.95× | ||
| 14 | Electric vehicle | Cars & Mobility | 2.93× | ||
| 15 | Solar energy | Home & Garden | 2.72× | ||
| 16 | Toyota | Cars & Mobility | 2.64× | ||
| 17 | SUVs | Cars & Mobility | 1.97× | ||
| 18 | Energy | Home & Garden | 1.86× | ||
| 19 | IBEX 35 | Business & Career | 1.70× | ||
| 20 | Sabadell | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.04× | |
| Family Orientation | CONSERVATISM | 1.93× | |
| Need for Security | CONSERVATISM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Creativity | OPEN | 0.68× | |
| Spirituality | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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