A data profile of the people who buy, follow and care about Mazda in Spain — modelled from more than twelve digital signal sources. Mazda has an estimated audience of 2,625,364 people in Spain.
The average Mazda fan in Spain is 43.5 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Mazda CX-5, Škoda Auto, Mazda3, with strongest over-indexing on Mazda CX-5 (16.96× the country average).
Demographically, the Mazda audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mazda fan in Spain is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Mazda CX-5.
The key figures that characterise the Mazda profile in Spain.
27.7% are female, 72.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 43.5 |
| Estimated audience size | 2,625,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Mazda audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 8.0% |
| Mexico | 5.5% |
Where the Mazda audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~500K | 1.24× | |
| 02 | Comunidad Valenciana | ~300K | 1.20× | |
| 03 | Castile and León | ~100K | 1.15× | |
| 04 | Aragon | ~80K | 1.15× | |
| 05 | Castilla-La Mancha | ~100K | 1.14× | |
| 06 | Catalonia | ~500K | 1.07× | |
| 07 | Basque Autonomous Country | ~100K | 1.07× | |
| 08 | Region of Murcia | ~90K | 1.06× | |
| 09 | Andalusia | ~500K | 1.05× | |
| 10 | Galicia | ~100K | 1.03× | |
| 11 | Cantabria | ~30K | 0.94× | |
| 12 | Principality of Asturias | ~60K | 0.93× | |
| 13 | La Rioja | ~20K | 0.89× | |
| 14 | Extremadura | ~50K | 0.87× | |
| 15 | Navarre | ~30K | 0.82× | |
| 16 | Canary Islands | ~90K | 0.72× | |
| 17 | Balearic Islands | ~50K | 0.72× |
The strongest cross-interests of the Mazda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mazda CX-5 | Cars & Mobility | 16.96× | ||
| 02 | Mazda CX-3 | Cars & Mobility | 14.66× | ||
| 03 | Mazda3 | Cars & Mobility | 12.80× | ||
| 04 | Mazda CX-30 | Cars & Mobility | 11.30× | ||
| 05 | Mercedes-Benz GLA-Class | Cars & Mobility | 7.87× | ||
| 06 | Toyota RAV4 | Cars & Mobility | 7.38× | ||
| 07 | Audi Q3 | Cars & Mobility | 6.29× | ||
| 08 | Hybrid electric vehicle | Cars & Mobility | 6.25× | ||
| 09 | Crossover (automobile) | Cars & Mobility | 5.61× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 5.55× | ||
| 11 | Used car | Cars & Mobility | 5.46× | ||
| 12 | Car dealership | Cars & Mobility | 5.00× | ||
| 13 | Bild | News | 4.58× | ||
| 14 | Škoda Auto | Cars & Mobility | 4.43× | ||
| 15 | Hybrids | Cars & Mobility | 3.44× | ||
| 16 | Coches.net | Cars & Mobility | 3.24× | ||
| 17 | Used good | Politics & Society | 2.95× | ||
| 18 | Engine | Cars & Mobility | 2.79× | ||
| 19 | SUVs | Cars & Mobility | 2.72× | ||
| 20 | Automobiles | Cars & Mobility | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Need for Security | CONSERVATISM | 1.74× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.59× | |
| Design Affinity | PREMIUM | 0.59× | |
| Mindfulness | BALANCE | 0.60× |
Mazda's target market in Spain covers an estimated 2,625,364 people, concentrated in Community of Madrid and Andalusia.
27.7% of the Mazda audience are female, 72.3% are male, with an average age of 43.5 years.
Mazda fans show strongest brand affinity for Mazda CX-5 (16.96×), Škoda Auto (4.43×), and Mazda3 (12.8×) over the country average.
Mazda fans in Spain are most concentrated in Community of Madrid (reach ~500K), Andalusia (reach ~500K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mazda itself, the audience over-indexes on Škoda Auto (4.43×), Mazda3 (12.8×), Used car (5.46×), and Coches.net (3.24×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mazda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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