Mazda Audience in Germany
Mazda has an estimated audience of 3,621,850 people in Germany. 33.6% are female, 66.4% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Hyundai, Škoda Auto, Used car, Citroën.
The average Mazda fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Hyundai, Škoda Auto, with strongest over-indexing on Peugeot 408 (22.7× the country average). Demographically, the Mazda audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Mazda fans
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 37.8 |
| Estimated audience size | 3,621,850 |
Audience persona
The typical Mazda fan in Germany is more male, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 960,743 | 1.21× |
| Bayern | 649,247 | 1.12× |
| Baden-Württemberg | 535,816 | 1.08× |
| Niedersachsen | 348,918 | 0.99× |
| Hessen | 319,873 | 1.16× |
| Rheinland-Pfalz | 205,890 | 1.13× |
| Sachsen | 180,974 | 1.02× |
| Berlin | 130,581 | 0.81× |
| Schleswig-Holstein | 116,363 | 0.89× |
| Brandenburg | 107,838 | 0.96× |
| Thüringen | 94,730 | 1.03× |
| Sachsen-Anhalt | 94,480 | 1.01× |
| Hamburg | 77,515 | 0.95× |
| Mecklenburg-Vorpommern | 60,142 | 0.87× |
| Saarland | 44,362 | 1× |
| Bremen | 24,019 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 22.7× | Cars & Mobility |
| Hyundai | 5.55× | Cars & Mobility |
| Škoda Auto | 3.17× | Cars & Mobility |
| Used car | 3.1× | Cars & Mobility |
| Citroën | 5.49× | Cars & Mobility |
| City car | 4.41× | Cars & Mobility |
| AutoScout24 | 2.29× | Cars & Mobility |
| Mazda CX-5 | 7.75× | Cars & Mobility |
| Tire | 2.93× | Cars & Mobility |
| Hatchback | 3.36× | Cars & Mobility |
| Dacia Jogger | 6.16× | Cars & Mobility |
| Peugeot | 3.95× | Cars & Mobility |
| Honda | 3.94× | Cars & Mobility |
| Tesla Motors | 3.38× | Cars & Mobility |
| SUVs | 2.32× | Cars & Mobility |
| Toyota | 3.11× | Cars & Mobility |
| Used Cars | 3.17× | Cars & Mobility |
| Renault | 3.43× | Cars & Mobility |
| Opel | 3.74× | Cars & Mobility |
| Ford Motor Company | 3.1× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.48 |
| Luxury Orientation | PREMIUM | 1.37 |
| Need for Security | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.28 |
| Sports Activity | POWER | 1.16 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 8.1% |
| Italy | 5.4% |
See Mazda audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Mazda have in Germany?
Mazda has an estimated audience of 3,621,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mazda fans?
33.6% of Mazda fans are female, 66.4% are male, with an average age of 37.8 years.
Which brands do Mazda fans like most?
Mazda fans show strongest brand affinity for Peugeot 408 (22.7×), Hyundai (5.55×), and Škoda Auto (3.17×) over the country average.
Where do Mazda fans live in Germany?
Mazda fans in Germany are most concentrated in Nordrhein-Westfalen (reach 960,743), Bayern (reach 649,247), and Baden-Württemberg (reach 535,816). These three regions account for the largest share of the active audience.
What other brands do Mazda fans also like?
Beyond Mazda itself, the audience over-indexes on Hyundai (5.55×), Škoda Auto (3.17×), Used car (3.1×), and Citroën (5.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mazda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.