Citroën Target Market in Germany
A data profile of the people who buy, follow and care about Citroën in Germany — modelled from more than twelve digital signal sources. Citroën has an estimated audience of 2,997,192 people in Germany.
The average Citroën fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hyundai, Škoda Auto, City car, with strongest over-indexing on Hyundai (8.21× the country average).
Demographically, the Citroën audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Citroën fan in Germany is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Hyundai.
At a glance
The key figures that characterise the Citroën profile in Germany.
Search interest · 12-month trend
Customer demographics of Citroën
32.7% are female, 67.3% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 38.9 |
| Estimated audience size | 2,997,192 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 18% |
Geography
Where the Citroën audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~50K | 1.28× | |
| 02 | Nordrhein-Westfalen | ~800K | 1.19× | |
| 03 | Rheinland-Pfalz | ~200K | 1.17× | |
| 04 | Baden-Württemberg | ~500K | 1.16× | |
| 05 | Hessen | ~200K | 1.07× | |
| 06 | Niedersachsen | ~300K | 1.06× | |
| 07 | Bayern | ~500K | 1.00× | |
| 08 | Sachsen | ~100K | 1.00× | |
| 09 | Schleswig-Holstein | ~100K | 1.00× | |
| 10 | Brandenburg | ~90K | 0.99× | |
| 11 | Thüringen | ~70K | 0.95× | |
| 12 | Sachsen-Anhalt | ~70K | 0.90× | |
| 13 | Hamburg | ~60K | 0.89× | |
| 14 | Mecklenburg-Vorpommern | ~50K | 0.86× | |
| 15 | Bremen | ~20K | 0.80× | |
| 16 | Berlin | ~90K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Citroën audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Citroën C4 | Cars & Mobility | 11.65× | ||
| 02 | Kia Picanto | Cars & Mobility | 10.83× | ||
| 03 | Dacia Jogger | Cars & Mobility | 8.33× | ||
| 04 | Hyundai | Cars & Mobility | 8.21× | ||
| 05 | Kia Sportage | Cars & Mobility | 7.62× | ||
| 06 | City car | Cars & Mobility | 6.00× | ||
| 07 | Peugeot | Cars & Mobility | 5.71× | ||
| 08 | Mazda | Cars & Mobility | 5.50× | ||
| 09 | Fiat | Cars & Mobility | 5.19× | ||
| 10 | Opel | Cars & Mobility | 4.78× | ||
| 11 | Honda | Cars & Mobility | 4.69× | ||
| 12 | Tesla Motors | Cars & Mobility | 4.54× | ||
| 13 | Renault | Cars & Mobility | 4.48× | ||
| 14 | Škoda Auto | Cars & Mobility | 4.26× | ||
| 15 | Hatchback | Cars & Mobility | 4.09× | ||
| 16 | Used car | Cars & Mobility | 3.69× | ||
| 17 | Toyota | Cars & Mobility | 3.64× | ||
| 18 | BYD Auto | Cars & Mobility | 3.30× | ||
| 19 | Tire | Cars & Mobility | 3.25× | ||
| 20 | AutoScout24 | Cars & Mobility | 2.43× |
Personality of the Citroën audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.48× | |
| Career Orientation | POWER | 1.23× | |
| DIY Mentality | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.69× | |
| Extroversion | THRILL | 0.70× |
Frequently asked questions
Who is Citroën's target market in Germany?
Citroën's target market in Germany covers an estimated 2,997,192 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Citroën customers?
32.7% of the Citroën audience are female, 67.3% are male, with an average age of 38.9 years.
Which brands do Citroën fans like most?
Citroën fans show strongest brand affinity for Hyundai (8.21×), Škoda Auto (4.26×), and City car (6×) over the country average.
Where do Citroën fans live in Germany?
Citroën fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Citroën fans also like?
Beyond Citroën itself, the audience over-indexes on Škoda Auto (4.26×), City car (6×), Used car (3.69×), and Peugeot (5.71×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car manufacturer audiences in Germany
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- Škoda Auto (9,787,498)
- Audi (9,254,011)
- Mercedes-Benz (8,199,097)
Related rankings
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Citroën. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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