Citroën Audience in Germany
Citroën has an estimated audience of 2,972,047 people in Germany. 32.7% are female, 67.3% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Hyundai, Škoda Auto, City car, Used car, Peugeot.
The average Citroën fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Hyundai, Škoda Auto, City car, with strongest over-indexing on Hyundai (8.21× the country average). Demographically, the Citroën audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Citroën fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 38.9 |
| Estimated audience size | 2,972,047 |
Audience persona
The typical Citroën fan in Germany is more male, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Hyundai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 792,480 | 1.22× |
| Baden-Württemberg | 499,168 | 1.23× |
| Bayern | 477,978 | 1× |
| Niedersachsen | 307,387 | 1.06× |
| Hessen | 252,609 | 1.12× |
| Rheinland-Pfalz | 173,806 | 1.17× |
| Sachsen | 149,594 | 1.03× |
| Schleswig-Holstein | 104,547 | 0.98× |
| Berlin | 99,613 | 0.75× |
| Brandenburg | 90,585 | 0.98× |
| Thüringen | 69,457 | 0.92× |
| Sachsen-Anhalt | 65,344 | 0.85× |
| Hamburg | 61,658 | 0.92× |
| Mecklenburg-Vorpommern | 46,199 | 0.81× |
| Saarland | 43,587 | 1.19× |
| Bremen | 19,623 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hyundai | 8.21× | Cars & Mobility |
| Škoda Auto | 4.26× | Cars & Mobility |
| City car | 6× | Cars & Mobility |
| Used car | 3.69× | Cars & Mobility |
| Peugeot | 5.71× | Cars & Mobility |
| Dacia Jogger | 8.33× | Cars & Mobility |
| Mazda | 5.5× | Cars & Mobility |
| Tesla Motors | 4.54× | Cars & Mobility |
| Renault | 4.48× | Cars & Mobility |
| Hatchback | 4.09× | Cars & Mobility |
| AutoScout24 | 2.43× | Cars & Mobility |
| Tire | 3.25× | Cars & Mobility |
| Honda | 4.69× | Cars & Mobility |
| Fiat | 5.19× | Cars & Mobility |
| Opel | 4.78× | Cars & Mobility |
| Toyota | 3.64× | Cars & Mobility |
| Kia Sportage | 7.62× | Cars & Mobility |
| Citroën C4 | 11.65× | Cars & Mobility |
| Kia Picanto | 10.83× | Cars & Mobility |
| Kia Sorento | 9.44× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.37 |
| Need for Security | CONSERVATISM | 1.3 |
| Family Orientation | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.2 |
| Sports Activity | POWER | 1.2 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.0% |
| Brazil | 10.2% |
| France | 8.7% |
See Citroën audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Citroën have in Germany?
Citroën has an estimated audience of 2,972,047 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Citroën fans?
32.7% of Citroën fans are female, 67.3% are male, with an average age of 38.9 years.
Which brands do Citroën fans like most?
Citroën fans show strongest brand affinity for Hyundai (8.21×), Škoda Auto (4.26×), and City car (6×) over the country average.
Where do Citroën fans live in Germany?
Citroën fans in Germany are most concentrated in Nordrhein-Westfalen (reach 792,480), Baden-Württemberg (reach 499,168), and Bayern (reach 477,978). These three regions account for the largest share of the active audience.
What other brands do Citroën fans also like?
Beyond Citroën itself, the audience over-indexes on Škoda Auto (4.26×), City car (6×), Used car (3.69×), and Peugeot (5.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Citroën. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.