Opel Audience in Germany
Opel has an estimated audience of 3,688,092 people in Germany. 30.3% are female, 69.7% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hyundai, Škoda Auto, Used car, AutoScout24, General Motors.
The average Opel fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hyundai, Škoda Auto, Used car, with strongest over-indexing on Hyundai (4.48× the country average). Demographically, the Opel audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Opel fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 41.7 |
| Estimated audience size | 3,688,092 |
Audience persona
The typical Opel fan in Germany is more male, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 864,047 | 1.07× |
| Bayern | 687,957 | 1.16× |
| Baden-Württemberg | 533,039 | 1.06× |
| Hessen | 421,095 | 1.5× |
| Niedersachsen | 375,354 | 1.05× |
| Rheinland-Pfalz | 265,205 | 1.44× |
| Sachsen | 176,701 | 0.98× |
| Schleswig-Holstein | 131,440 | 0.99× |
| Thüringen | 118,806 | 1.26× |
| Berlin | 115,732 | 0.7× |
| Brandenburg | 99,118 | 0.87× |
| Sachsen-Anhalt | 80,097 | 0.84× |
| Hamburg | 65,366 | 0.78× |
| Mecklenburg-Vorpommern | 59,213 | 0.84× |
| Saarland | 37,286 | 0.82× |
| Bremen | 20,171 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hyundai | 4.48× | Cars & Mobility |
| Škoda Auto | 3.33× | Cars & Mobility |
| Used car | 3× | Cars & Mobility |
| AutoScout24 | 2.37× | Cars & Mobility |
| General Motors | 5.29× | Cars & Mobility |
| Citroën | 4.77× | Cars & Mobility |
| City car | 3.94× | Cars & Mobility |
| Tire | 2.63× | Cars & Mobility |
| Peugeot | 3.71× | Cars & Mobility |
| Mazda | 3.73× | Cars & Mobility |
| Renault | 3.23× | Cars & Mobility |
| SUVs | 2.12× | Cars & Mobility |
| Hatchback | 2.89× | Cars & Mobility |
| Auto mechanic | 2.67× | Cars & Mobility |
| Tesla Motors | 2.92× | Cars & Mobility |
| Motor vehicle | 1.72× | Cars & Mobility |
| Solar energy | 2.21× | Home & Garden |
| Electric car | 2.11× | Cars & Mobility |
| Dacia Jogger | 4.97× | Cars & Mobility |
| Volkswagen | 1.89× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.25 |
| Luxury Orientation | PREMIUM | 1.19 |
| Patriotism | CONSERVATISM | 1.17 |
| DIY Mentality | THRILL | 1.11 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.3% |
| Italy | 12.3% |
| France | 6.8% |
See Opel audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Opel have in Germany?
Opel has an estimated audience of 3,688,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Opel fans?
30.3% of Opel fans are female, 69.7% are male, with an average age of 41.7 years.
Which brands do Opel fans like most?
Opel fans show strongest brand affinity for Hyundai (4.48×), Škoda Auto (3.33×), and Used car (3×) over the country average.
Where do Opel fans live in Germany?
Opel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 864,047), Bayern (reach 687,957), and Baden-Württemberg (reach 533,039). These three regions account for the largest share of the active audience.
What other brands do Opel fans also like?
Beyond Opel itself, the audience over-indexes on Škoda Auto (3.33×), Used car (3×), AutoScout24 (2.37×), and General Motors (5.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.