Rascasse Audience Intelligence

Peugeot Target Market in Germany

A data profile of the people who buy, follow and care about Peugeot in Germany — modelled from more than twelve digital signal sources. Peugeot has an estimated audience of 3,922,148 people in Germany.

#16among Car manufacturer in Germany#180among Brand in Germany#76in Cars & Mobility

The average Peugeot fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 408, City car, Hyundai, with strongest over-indexing on Peugeot 408 (33.04× the country average).

Demographically, the Peugeot audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peugeot fan in Germany is more male, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peugeot profile in Germany.

Audience size
3.9M
in Germany
Gender
31.5%♀
68.5% male
Age
39.9
average years
Country rank
#1516
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Peugeot

31.5% are female, 68.5% are male, average age 39.9.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Peugeot audience in Germany
MetricValue
Female31.5%
Male68.5%
Average age39.9
Estimated audience size3,922,148
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Peugeot audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Peugeot audience comes from Germany.

Worldwide audience distribution share by country for Peugeot
CountryShare
Italy9.9%
France8.5%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peugeot audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peugeot customers by region in Germany
#RegionReachAffinity×
01Saarland~80K1.60×
02Rheinland-Pfalz~200K1.22×
03Hessen~400K1.20×
04Nordrhein-Westfalen~1M1.16×
05Baden-Württemberg~600K1.15×
06Bayern~700K1.09×
07Niedersachsen~400K0.96×
08Schleswig-Holstein~100K0.96×
09Hamburg~80K0.92×
10Sachsen~200K0.89×
11Brandenburg~100K0.88×
12Sachsen-Anhalt~90K0.88×
13Thüringen~80K0.83×
14Mecklenburg-Vorpommern~60K0.79×
15Berlin~100K0.77×
16Bremen~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Peugeot, Germany
0.73×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peugeot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peugeot audience
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility33.04×
02Peugeot 2008Cars & Mobility11.55×
03Peugeot 3008Cars & Mobility10.55×
04Peugeot 208Cars & Mobility10.34×
05Subcompact carCars & Mobility9.31×
06City carCars & Mobility8.01×
07Dacia JoggerCars & Mobility7.74×
08CitroënCars & Mobility6.10×
09Family carCars & Mobility5.65×
10HyundaiCars & Mobility5.39×
11FiatCars & Mobility5.27×
12HatchbackCars & Mobility4.88×
13Tesla MotorsCars & Mobility4.58×
14DIY ProjectsHome & Garden4.47×
15Used carCars & Mobility4.00×
16Plug-in hybridCars & Mobility3.87×
17BYD AutoCars & Mobility3.50×
18TireCars & Mobility3.46×
19Škoda AutoCars & Mobility3.43×
20AutoScout24Cars & Mobility2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peugeot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peugeot audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.89×
Need for SecurityCONSERVATISM1.81×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peugeot audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Design AffinityPREMIUM0.73×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Peugeot's target market in Germany?

Peugeot's target market in Germany covers an estimated 3,922,148 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Peugeot customers?

31.5% of the Peugeot audience are female, 68.5% are male, with an average age of 39.9 years.

03

Which brands do Peugeot fans like most?

Peugeot fans show strongest brand affinity for Peugeot 408 (33.04×), City car (8.01×), and Hyundai (5.39×) over the country average.

04

Where do Peugeot fans live in Germany?

Peugeot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Peugeot fans also like?

Beyond Peugeot itself, the audience over-indexes on City car (8.01×), Hyundai (5.39×), Used car (4×), and Family car (5.65×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Peugeot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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