Peugeot Audience in Germany
Peugeot has an estimated audience of 3,965,071 people in Germany. 31.5% are female, 68.5% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, City car, Hyundai, Used car, Family car.
The average Peugeot fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, City car, Hyundai, with strongest over-indexing on Peugeot 408 (33.04× the country average). Demographically, the Peugeot audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Peugeot fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 39.9 |
| Estimated audience size | 3,965,071 |
Audience persona
The typical Peugeot fan in Germany is more male, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,051,695 | 1.21× |
| Bayern | 723,003 | 1.13× |
| Baden-Württemberg | 644,320 | 1.19× |
| Hessen | 373,538 | 1.24× |
| Niedersachsen | 365,177 | 0.95× |
| Rheinland-Pfalz | 242,636 | 1.22× |
| Sachsen | 174,525 | 0.9× |
| Berlin | 144,569 | 0.82× |
| Schleswig-Holstein | 136,157 | 0.96× |
| Brandenburg | 104,496 | 0.85× |
| Hamburg | 85,425 | 0.95× |
| Sachsen-Anhalt | 85,233 | 0.83× |
| Thüringen | 79,289 | 0.78× |
| Saarland | 74,413 | 1.53× |
| Mecklenburg-Vorpommern | 56,060 | 0.74× |
| Bremen | 23,773 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 33.04× | Cars & Mobility |
| City car | 8.01× | Cars & Mobility |
| Hyundai | 5.39× | Cars & Mobility |
| Used car | 4× | Cars & Mobility |
| Family car | 5.65× | Cars & Mobility |
| Hatchback | 4.88× | Cars & Mobility |
| AutoScout24 | 2.8× | Cars & Mobility |
| Škoda Auto | 3.43× | Cars & Mobility |
| Citroën | 6.1× | Cars & Mobility |
| Tesla Motors | 4.58× | Cars & Mobility |
| Subcompact car | 9.31× | Cars & Mobility |
| Peugeot 3008 | 10.55× | Cars & Mobility |
| Peugeot 208 | 10.34× | Cars & Mobility |
| Peugeot 2008 | 11.55× | Cars & Mobility |
| Dacia Jogger | 7.74× | Cars & Mobility |
| Tire | 3.46× | Cars & Mobility |
| Plug-in hybrid | 3.87× | Cars & Mobility |
| Fiat | 5.27× | Cars & Mobility |
| DIY Projects | 4.47× | Home & Garden |
| Kia Sportage | 7.71× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.49 |
| Family Orientation | CONSERVATISM | 1.45 |
| DIY Mentality | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.22 |
| Patriotism | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.3% |
| France | 8.7% |
| Brazil | 8.7% |
See Peugeot audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Peugeot have in Germany?
Peugeot has an estimated audience of 3,965,071 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peugeot fans?
31.5% of Peugeot fans are female, 68.5% are male, with an average age of 39.9 years.
Which brands do Peugeot fans like most?
Peugeot fans show strongest brand affinity for Peugeot 408 (33.04×), City car (8.01×), and Hyundai (5.39×) over the country average.
Where do Peugeot fans live in Germany?
Peugeot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,051,695), Bayern (reach 723,003), and Baden-Württemberg (reach 644,320). These three regions account for the largest share of the active audience.
What other brands do Peugeot fans also like?
Beyond Peugeot itself, the audience over-indexes on City car (8.01×), Hyundai (5.39×), Used car (4×), and Family car (5.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.