Renault Audience in Germany
Renault has an estimated audience of 4,772,623 people in Germany. 32.0% are female, 68.0% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: AutoScout24, Peugeot 408, Hyundai, Nissan, Škoda Auto.
The average Renault fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include AutoScout24, Peugeot 408, Hyundai, with strongest over-indexing on AutoScout24 (2.54× the country average). Demographically, the Renault audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Renault fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 40.2 |
| Estimated audience size | 4,772,623 |
Audience persona
The typical Renault fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,203,228 | 1.15× |
| Baden-Württemberg | 804,862 | 1.24× |
| Bayern | 778,632 | 1.01× |
| Niedersachsen | 490,830 | 1.06× |
| Hessen | 406,128 | 1.12× |
| Rheinland-Pfalz | 261,209 | 1.09× |
| Sachsen | 227,288 | 0.97× |
| Berlin | 213,309 | 1× |
| Schleswig-Holstein | 176,044 | 1.03× |
| Brandenburg | 160,125 | 1.08× |
| Thüringen | 115,247 | 0.95× |
| Sachsen-Anhalt | 111,041 | 0.9× |
| Hamburg | 96,258 | 0.89× |
| Mecklenburg-Vorpommern | 67,402 | 0.74× |
| Saarland | 64,422 | 1.1× |
| Bremen | 27,442 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 2.54× | Cars & Mobility |
| Peugeot 408 | 14.21× | Cars & Mobility |
| Hyundai | 3.75× | Cars & Mobility |
| Nissan | 3.98× | Cars & Mobility |
| Škoda Auto | 2.67× | Cars & Mobility |
| Used car | 2.6× | Cars & Mobility |
| Tire | 2.41× | Cars & Mobility |
| Sparkasse | 2.06× | Business & Career |
| Citroën | 3.95× | Cars & Mobility |
| City car | 3.28× | Cars & Mobility |
| Volkswagen | 1.99× | Cars & Mobility |
| EBay | 1.54× | Shopping |
| Peugeot | 3.22× | Cars & Mobility |
| SUVs | 1.95× | Cars & Mobility |
| Motor vehicle | 1.6× | Cars & Mobility |
| Household goods | 3.75× | Home & Garden |
| Aral AG | 1.57× | Cars & Mobility |
| Amazon Fire TV | 3.41× | Movies & TV |
| Commerzbank | 1.55× | Business & Career |
| Hatchback | 2.48× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.25 |
| Luxury Orientation | PREMIUM | 1.16 |
| Family Orientation | CONSERVATISM | 1.11 |
| DIY Mentality | THRILL | 1.07 |
| Sports Activity | POWER | 1.04 |
| Patriotism | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 10.7% |
| Italy | 10.4% |
| Brazil | 9.4% |
See Renault audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Renault have in Germany?
Renault has an estimated audience of 4,772,623 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Renault fans?
32.0% of Renault fans are female, 68.0% are male, with an average age of 40.2 years.
Which brands do Renault fans like most?
Renault fans show strongest brand affinity for AutoScout24 (2.54×), Peugeot 408 (14.21×), and Hyundai (3.75×) over the country average.
Where do Renault fans live in Germany?
Renault fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,203,228), Baden-Württemberg (reach 804,862), and Bayern (reach 778,632). These three regions account for the largest share of the active audience.
What other brands do Renault fans also like?
Beyond Renault itself, the audience over-indexes on Peugeot 408 (14.21×), Hyundai (3.75×), Nissan (3.98×), and Škoda Auto (2.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.