Renault Target Market in Germany
A data profile of the people who buy, follow and care about Renault in Germany — modelled from more than twelve digital signal sources. Renault has an estimated audience of 4,879,499 people in Germany.
The average Renault fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include AutoScout24, Peugeot 408, Hyundai, with strongest over-indexing on AutoScout24 (2.54× the country average).
Demographically, the Renault audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Renault fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
At a glance
The key figures that characterise the Renault profile in Germany.
Search interest · 12-month trend
Customer demographics of Renault
32.0% are female, 68.0% are male, average age 40.2.
Gender split
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 40.2 |
| Estimated audience size | 4,879,499 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 20% |
Geography
Where the Renault audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~800K | 1.20× | |
| 02 | Saarland | ~70K | 1.19× | |
| 03 | Nordrhein-Westfalen | ~1M | 1.14× | |
| 04 | Rheinland-Pfalz | ~300K | 1.10× | |
| 05 | Hessen | ~400K | 1.08× | |
| 06 | Brandenburg | ~200K | 1.08× | |
| 07 | Niedersachsen | ~500K | 1.05× | |
| 08 | Schleswig-Holstein | ~200K | 1.02× | |
| 09 | Bayern | ~800K | 1.00× | |
| 10 | Sachsen | ~200K | 0.98× | |
| 11 | Thüringen | ~100K | 0.98× | |
| 12 | Berlin | ~200K | 0.93× | |
| 13 | Sachsen-Anhalt | ~100K | 0.91× | |
| 14 | Hamburg | ~90K | 0.86× | |
| 15 | Mecklenburg-Vorpommern | ~70K | 0.78× | |
| 16 | Bremen | ~30K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Renault audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 408 | Cars & Mobility | 14.21× | ||
| 02 | Infiniti | Cars & Mobility | 7.07× | ||
| 03 | Nissan | Cars & Mobility | 3.98× | ||
| 04 | Citroën | Cars & Mobility | 3.95× | ||
| 05 | Hyundai | Cars & Mobility | 3.75× | ||
| 06 | Household goods | Home & Garden | 3.75× | ||
| 07 | Amazon Fire TV | Movies & TV | 3.41× | ||
| 08 | City car | Cars & Mobility | 3.28× | ||
| 09 | Peugeot | Cars & Mobility | 3.22× | ||
| 10 | Škoda Auto | Cars & Mobility | 2.67× | ||
| 11 | Used car | Cars & Mobility | 2.60× | ||
| 12 | AutoScout24 | Cars & Mobility | 2.54× | ||
| 13 | Hatchback | Cars & Mobility | 2.48× | ||
| 14 | Tire | Cars & Mobility | 2.41× | ||
| 15 | Sparkasse | Business & Career | 2.06× | ||
| 16 | Volkswagen | Cars & Mobility | 1.99× | ||
| 17 | SUVs | Cars & Mobility | 1.95× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.60× | ||
| 19 | Commerzbank | Business & Career | 1.55× | ||
| 20 | EBay | Shopping | 1.54× |
Personality of the Renault audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.46× | |
| DIY Mentality | THRILL | 1.19× | |
| Family Orientation | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.58× | |
| Design Affinity | PREMIUM | 0.63× | |
| Individualism | JOY | 0.67× |
Frequently asked questions
Who is Renault's target market in Germany?
Renault's target market in Germany covers an estimated 4,879,499 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Renault customers?
32.0% of the Renault audience are female, 68.0% are male, with an average age of 40.2 years.
Which brands do Renault fans like most?
Renault fans show strongest brand affinity for AutoScout24 (2.54×), Peugeot 408 (14.21×), and Hyundai (3.75×) over the country average.
Where do Renault fans live in Germany?
Renault fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~800K), and Bayern (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Renault fans also like?
Beyond Renault itself, the audience over-indexes on Peugeot 408 (14.21×), Hyundai (3.75×), Nissan (3.98×), and Škoda Auto (2.67×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car manufacturer audiences in Germany
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- Škoda Auto (9,787,498)
- Audi (9,254,011)
- Mercedes-Benz (8,199,097)
Related rankings
See Renault audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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