Nissan Audience in Germany
Nissan has an estimated audience of 4,668,331 people in Germany. 34.1% are female, 65.9% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Renault, AutoScout24, Hyundai, Driving, Used car.
The average Nissan fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Renault, AutoScout24, Hyundai, with strongest over-indexing on Renault (3.95× the country average). Demographically, the Nissan audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Nissan fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 37.8 |
| Estimated audience size | 4,668,331 |
Audience persona
The typical Nissan fan in Germany is more male, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Renault.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,176,073 | 1.15× |
| Bayern | 838,421 | 1.12× |
| Baden-Württemberg | 757,301 | 1.19× |
| Niedersachsen | 462,691 | 1.02× |
| Hessen | 400,795 | 1.13× |
| Rheinland-Pfalz | 256,965 | 1.1× |
| Sachsen | 225,954 | 0.99× |
| Schleswig-Holstein | 174,579 | 1.04× |
| Berlin | 171,822 | 0.82× |
| Brandenburg | 141,539 | 0.98× |
| Thüringen | 115,815 | 0.97× |
| Sachsen-Anhalt | 109,362 | 0.9× |
| Hamburg | 100,520 | 0.95× |
| Mecklenburg-Vorpommern | 80,736 | 0.91× |
| Saarland | 56,033 | 0.98× |
| Bremen | 30,095 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault | 3.95× | Cars & Mobility |
| AutoScout24 | 2.09× | Cars & Mobility |
| Hyundai | 3.17× | Cars & Mobility |
| Driving | 2.76× | Cars & Mobility |
| Used car | 2.27× | Cars & Mobility |
| Toyota | 2.85× | Cars & Mobility |
| Motor vehicle | 1.78× | Cars & Mobility |
| RVs | 2.09× | Cars & Mobility |
| Volkswagen | 1.99× | Cars & Mobility |
| Škoda Auto | 2.12× | Cars & Mobility |
| SUVs | 1.99× | Cars & Mobility |
| Tire | 2.27× | Cars & Mobility |
| Manufacturing | 1.61× | Business & Career |
| Engine | 2.04× | Cars & Mobility |
| Sparkasse | 1.7× | Business & Career |
| Ford Motor Company | 2.5× | Cars & Mobility |
| Hybrids | 2.14× | Cars & Mobility |
| Compact car | 2.67× | Cars & Mobility |
| Electric car | 1.81× | Cars & Mobility |
| Peugeot 408 | 8.2× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.26 |
| Need for Security | CONSERVATISM | 1.13 |
| Indulgence | JOY | 1.11 |
| DIY Mentality | THRILL | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 5.9% |
| Mexico | 5.7% |
See Nissan audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Nissan have in Germany?
Nissan has an estimated audience of 4,668,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nissan fans?
34.1% of Nissan fans are female, 65.9% are male, with an average age of 37.8 years.
Which brands do Nissan fans like most?
Nissan fans show strongest brand affinity for Renault (3.95×), AutoScout24 (2.09×), and Hyundai (3.17×) over the country average.
Where do Nissan fans live in Germany?
Nissan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,176,073), Bayern (reach 838,421), and Baden-Württemberg (reach 757,301). These three regions account for the largest share of the active audience.
What other brands do Nissan fans also like?
Beyond Nissan itself, the audience over-indexes on AutoScout24 (2.09×), Hyundai (3.17×), Driving (2.76×), and Used car (2.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nissan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.