Nissan Audience in United States

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Nissan has an estimated audience of 19,321,234 people in United States. 30.3% are female, 69.7% are male, average age 37.9. Top regions: Texas, California, Florida. Top brand affinities: Computers, Used Cars, Automobiles, AutoZone, SUVs.

The average Nissan fan in United States is 37.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Computers, Used Cars, Automobiles, with strongest over-indexing on Computers (1.61× the country average). Demographically, the Nissan audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Nissan fans

Demographic split for Nissan audience in United States
MetricValue
Female30.3%
Male69.7%
Average age37.9
Estimated audience size19,321,234

Audience persona

The typical Nissan fan in United States is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Computers.

Top regions in United States

Top regions ranked by reach for Nissan in United States
RegionReachAffinity
Texas2,257,7141.36×
California2,239,9771.05×
Florida1,794,5731.37×
New York1,149,3091.06×
Georgia784,4921.32×
Pennsylvania723,5131.11×
Tennessee690,6181.78×
Illinois688,8261.07×
North Carolina658,8321.13×
New Jersey583,3701.19×
Ohio565,5350.95×
Virginia500,4121.06×
Arizona410,9351.04×
Michigan396,0690.78×
South Carolina373,1381.28×
Washington361,6460.93×
Louisiana355,9381.43×
Indiana345,5980.98×
Colorado333,7471.1×
Missouri328,1031.05×
Massachusetts326,2780.86×
Alabama325,2751.21×
Maryland319,4460.96×
Wisconsin249,8930.86×
Mississippi242,7931.53×
Oklahoma241,2751.12×
Kentucky237,4520.98×
Minnesota224,1150.81×
Connecticut215,2991.11×
Arkansas197,6591.24×
Nevada196,2881.05×
Oregon172,0740.78×
Utah154,7320.89×
Kansas138,6970.91×
Iowa127,7530.8×
New Mexico110,8381.14×
West Virginia88,7110.99×
Hawaii85,3521.03×
Nebraska80,7700.83×
Idaho72,2210.75×
New Hampshire69,2280.91×
Maine52,0600.75×
Rhode Island50,3130.82×
Delaware49,0380.92×
Washington, District of Columbia38,1660.66×
Montana33,8230.63×
Vermont28,8520.85×
North Dakota26,3410.66×
Alaska25,6880.62×
South Dakota25,3270.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan audience
BrandAffinityCategory
Computers1.61×Technology & Electronics
Used Cars3.41×Cars & Mobility
Automobiles1.58×Cars & Mobility
AutoZone2.07×Cars & Mobility
SUVs1.73×Cars & Mobility
Bus2.63×Cars & Mobility
Manufacturing1.58×Business & Career
Freight transport1.93×Cars & Mobility
Used car1.98×Cars & Mobility
Motor vehicle1.56×Cars & Mobility
Road1.84×Travel & Leisure
Toyota1.95×Cars & Mobility
O'Reilly Auto Parts2.23×Cars & Mobility
Auto maintenance3×Cars & Mobility
Wheel1.63×Cars & Mobility
Engine1.89×Cars & Mobility
Google News1.99×News
Detroit2.03×Travel & Leisure
Fishing reel2.01×Sports
Honda2.13×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan audience
TraitClusterScore
Early Adopter MentalityPOWER1.2
Luxury OrientationPREMIUM1.12
Need for SecurityCONSERVATISM1.09
Social Media UsageJOY1.05
Sports ActivityPOWER1.05
Quality AwarenessPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Nissan
CountryShare
United States18.6%
Japan5.9%
Mexico5.7%

See Nissan audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Nissan have in United States?

Nissan has an estimated audience of 19,321,234 people in United States, concentrated in Texas and California.

What is the gender split and age of Nissan fans?

30.3% of Nissan fans are female, 69.7% are male, with an average age of 37.9 years.

Which brands do Nissan fans like most?

Nissan fans show strongest brand affinity for Computers (1.61×), Used Cars (3.41×), and Automobiles (1.58×) over the country average.

Where do Nissan fans live in United States?

Nissan fans in United States are most concentrated in Texas (reach 2,257,714), California (reach 2,239,977), and Florida (reach 1,794,573). These three regions account for the largest share of the active audience.

What other brands do Nissan fans also like?

Beyond Nissan itself, the audience over-indexes on Used Cars (3.41×), Automobiles (1.58×), AutoZone (2.07×), and SUVs (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.