Rascasse Audience Intelligence

Nissan Target Market in United States

A data profile of the people who buy, follow and care about Nissan in United States — modelled from more than twelve digital signal sources. Nissan has an estimated audience of 19,280,510 people in United States.

#7among Car manufacturer in United States#172among Brand in United States#54in Cars & Mobility

The average Nissan fan in United States is 37.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Computers, Used Cars, Automobiles, with strongest over-indexing on Computers (1.61× the country average).

Demographically, the Nissan audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Computers.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan profile in United States.

Audience size
19.3M
in United States
Gender
30.3%♀
69.7% male
Age
37.9
average years
Country rank
#1718
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nissan

30.3% are female, 69.7% are male, average age 37.9.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Nissan audience in United States
MetricValue
Female30.3%
Male69.7%
Average age37.9
Estimated audience size19,280,510
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Nissan audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Nissan audience comes from United States.

Worldwide audience distribution share by country for Nissan
CountryShare
United States18.0%
Mexico5.7%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan customers by region in United States
#RegionReachAffinity×
01Tennessee~700K1.73×
02Mississippi~300K1.60×
03Louisiana~400K1.52×
04Texas~2M1.31×
05Florida~1.5M1.30×
06Arkansas~200K1.29×
07South Carolina~400K1.27×
08Alabama~300K1.26×
09Georgia~700K1.25×
10New Mexico~100K1.17×
11New Jersey~600K1.15×
12Oklahoma~200K1.13×
13North Carolina~600K1.11×
14Connecticut~200K1.08×
15West Virginia~100K1.08×
16Nevada~200K1.06×
17Pennsylvania~700K1.05×
18Missouri~300K1.05×
19Virginia~500K1.04×
20Arizona~400K1.04×
21Illinois~700K1.03×
22Colorado~300K1.03×
23Hawaii~80K1.02×
24New York~1M1.00×
25California~2M0.99×
26Kentucky~200K0.99×
27Delaware~50K0.97×
28Ohio~600K0.95×
29Indiana~300K0.95×
30Maryland~300K0.94×
31New Hampshire~70K0.94×
32Kansas~100K0.93×
33Vermont~30K0.91×
34Washington~300K0.87×
35Utah~200K0.87×
36Wisconsin~200K0.85×
37Nebraska~80K0.85×
38Massachusetts~300K0.83×
39Rhode Island~50K0.82×
40Minnesota~200K0.80×
41Iowa~100K0.79×
42Maine~50K0.78×
43Michigan~400K0.76×
44Idaho~70K0.76×
45North Dakota~30K0.76×
46Oregon~200K0.75×
47Alaska~30K0.71×
48Montana~40K0.68×
49South Dakota~30K0.64×
50Washington, District of Columbia~40K0.63×
Fig. 06

Affinity by region

Affinity by region — Nissan, United States
0.63×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan audience
#·InterestCategoryAffinity×
01Used CarsCars & Mobility3.41×
02Auto maintenanceCars & Mobility3.00×
03BusCars & Mobility2.63×
04O'Reilly Auto PartsCars & Mobility2.23×
05CarvanaCars & Mobility2.10×
06AutoZoneCars & Mobility2.07×
07DetroitTravel & Leisure2.03×
08Fishing reelSports2.01×
09Google NewsNews1.99×
10Used carCars & Mobility1.98×
11ToyotaCars & Mobility1.95×
12Freight transportCars & Mobility1.93×
13EngineCars & Mobility1.89×
14RoadTravel & Leisure1.84×
15SUVsCars & Mobility1.73×
16WheelCars & Mobility1.63×
17ComputersTechnology & Electronics1.61×
18AutomobilesCars & Mobility1.58×
19ManufacturingBusiness & Career1.58×
20Motor vehicleCars & Mobility1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.24×
Need for SecurityCONSERVATISM1.23×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
Community OrientationOPEN0.77×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nissan's target market in United States?

Nissan's target market in United States covers an estimated 19,280,510 people, concentrated in Texas and California.

02

What is the gender split and age of Nissan customers?

30.3% of the Nissan audience are female, 69.7% are male, with an average age of 37.9 years.

03

Which brands do Nissan fans like most?

Nissan fans show strongest brand affinity for Computers (1.61×), Used Cars (3.41×), and Automobiles (1.58×) over the country average.

04

Where do Nissan fans live in United States?

Nissan fans in United States are most concentrated in Texas (reach ~2M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nissan fans also like?

Beyond Nissan itself, the audience over-indexes on Used Cars (3.41×), Automobiles (1.58×), AutoZone (2.07×), and SUVs (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

Related rankings

See Nissan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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