A data profile of the people who buy, follow and care about Nissan in India — modelled from more than twelve digital signal sources. Nissan has an estimated audience of 3,210,524 people in India.
The average Nissan fan in India is 31.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Uttar Pradesh.
Top brand affinities include Renault, Family car, CarDekho, with strongest over-indexing on Renault (6.09× the country average).
Demographically, the Nissan audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Nissan fan in India is more male, around 31.5 years old, with strong Need for Security tendencies and a notable affinity for Renault.
The key figures that characterise the Nissan profile in India.
15.3% are female, 84.7% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 15.3% |
| Male | 84.7% |
| Average age | 31.5 |
| Estimated audience size | 3,210,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Nissan audience comes from India.
| Country | Share |
|---|---|
| United States | 18.0% |
| Mexico | 5.7% |
| Japan | 5.7% |
Where the Nissan audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andhra Pradesh | ~90K | 2.33× | |
| 02 | Kerala | ~90K | 1.89× | |
| 03 | Tamil Nadu | ~100K | 1.87× | |
| 04 | Haryana | ~50K | 1.32× | |
| 05 | Karnataka | ~100K | 1.31× | |
| 06 | Telangana | ~60K | 1.29× | |
| 07 | Gujarat | ~100K | 1.15× | |
| 08 | Goa | ~4K | 1.14× | |
| 09 | Nagaland | ~2K | 1.09× | |
| 10 | Maharashtra | ~200K | 0.99× | |
| 11 | Uttarakhand | ~20K | 0.97× | |
| 12 | Assam | ~30K | 0.93× | |
| 13 | Rajasthan | ~70K | 0.90× | |
| 14 | Punjab (region) | ~40K | 0.89× | |
| 15 | Arunachal Pradesh | ~2K | 0.89× | |
| 16 | Manipur | ~4K | 0.88× | |
| 17 | Chhattisgarh | ~20K | 0.86× | |
| 18 | Sikkim | ~1K | 0.85× | |
| 19 | Meghalaya | ~3K | 0.84× | |
| 20 | Uttar Pradesh | ~100K | 0.83× | |
| 21 | Mizoram | ~2K | 0.82× | |
| 22 | Odisha | ~30K | 0.81× | |
| 23 | Madhya Pradesh | ~50K | 0.79× | |
| 24 | Jharkhand | ~20K | 0.79× | |
| 25 | Tripura | ~3K | 0.79× | |
| 26 | Himachal Pradesh | ~10K | 0.78× | |
| 27 | West Bengal | ~70K | 0.73× | |
| 28 | Jammu and Kashmir | ~10K | 0.66× | |
| 29 | Bihar | ~40K | 0.58× |
The strongest cross-interests of the Nissan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renault | Cars & Mobility | 6.09× | ||
| 02 | Family car | Cars & Mobility | 3.86× | ||
| 03 | Hyundai Creta | Cars & Mobility | 3.74× | ||
| 04 | CAC 40 | Business & Career | 3.27× | ||
| 05 | Car dealership | Cars & Mobility | 3.08× | ||
| 06 | City car | Cars & Mobility | 3.04× | ||
| 07 | Škoda Auto | Cars & Mobility | 3.03× | ||
| 08 | CarDekho | Cars & Mobility | 2.84× | ||
| 09 | Used car | Cars & Mobility | 2.76× | ||
| 10 | Volkswagen | Cars & Mobility | 2.75× | ||
| 11 | Hatchback | Cars & Mobility | 2.75× | ||
| 12 | Hyundai | Cars & Mobility | 2.66× | ||
| 13 | Tata Motors | Cars & Mobility | 2.13× | ||
| 14 | Toyota | Cars & Mobility | 2.12× | ||
| 15 | Maruti Suzuki | Cars & Mobility | 2.02× | ||
| 16 | SUVs | Cars & Mobility | 1.99× | ||
| 17 | Cars (film) | Movies & TV | 1.81× | ||
| 18 | BSE SENSEX | Business & Career | 1.62× | ||
| 19 | Manufacturing | Business & Career | 1.51× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.59× | |
| Family Orientation | CONSERVATISM | 1.41× | |
| Patriotism | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.77× | |
| Convenience Orientation | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.78× |
Nissan's target market in India covers an estimated 3,210,524 people, concentrated in Maharashtra and Tamil Nadu.
15.3% of the Nissan audience are female, 84.7% are male, with an average age of 31.5 years.
Nissan fans show strongest brand affinity for Renault (6.09×), Family car (3.86×), and CarDekho (2.84×) over the country average.
Nissan fans in India are most concentrated in Maharashtra (reach ~200K), Tamil Nadu (reach ~100K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Nissan itself, the audience over-indexes on Family car (3.86×), CarDekho (2.84×), Škoda Auto (3.03×), and Cars (film) (1.81×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Nissan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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