A data profile of the people who buy, follow and care about Nissan in United Kingdom — modelled from more than twelve digital signal sources. Nissan has an estimated audience of 3,148,696 people in United Kingdom.
The average Nissan fan in United Kingdom is 42.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Automobiles, Business, Toolstation, with strongest over-indexing on Automobiles (2.04× the country average).
Demographically, the Nissan audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Nissan fan in United Kingdom is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Automobiles.
The key figures that characterise the Nissan profile in United Kingdom.
27.3% are female, 72.7% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 42.0 |
| Estimated audience size | 3,148,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Nissan audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.0% |
| Mexico | 5.7% |
| Japan | 5.7% |
Where the Nissan audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~200K | 1.71× | |
| 02 | England | ~2.5M | 1.35× | |
| 03 | North West | ~400K | 1.09× | |
| 04 | East Midlands | ~200K | 1.06× | |
| 05 | East of England | ~300K | 1.04× | |
| 06 | South West | ~300K | 0.99× | |
| 07 | Wales | ~200K | 0.99× | |
| 08 | South East | ~400K | 0.97× | |
| 09 | Scotland | ~300K | 0.91× | |
| 10 | Greater London | ~300K | 0.80× | |
| 11 | Northern Ireland | ~70K | 0.77× | |
| 12 | West Midlands | ~100K | 0.70× | |
| 13 | Yorkshire and the Humber | ~200K | 0.63× |
The strongest cross-interests of the Nissan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nissan Qashqai | Cars & Mobility | 5.79× | ||
| 02 | Crossover (automobile) | Cars & Mobility | 4.72× | ||
| 03 | Renault | Cars & Mobility | 4.38× | ||
| 04 | Plug-in hybrid | Cars & Mobility | 3.24× | ||
| 05 | Škoda Auto | Cars & Mobility | 2.90× | ||
| 06 | Hybrids | Cars & Mobility | 2.86× | ||
| 07 | SUVs | Cars & Mobility | 2.50× | ||
| 08 | Used car | Cars & Mobility | 2.50× | ||
| 09 | We Buy Any Car | Cars & Mobility | 2.21× | ||
| 10 | Toolstation | Home & Garden | 2.12× | ||
| 11 | Autotrader | Cars & Mobility | 2.10× | ||
| 12 | Automobiles | Cars & Mobility | 2.04× | ||
| 13 | Companies House | Politics & Society | 1.87× | ||
| 14 | Octopus Energy | Home & Garden | 1.80× | ||
| 15 | Transport | Cars & Mobility | 1.72× | ||
| 16 | Screwfix | Home & Garden | 1.71× | ||
| 17 | Training | Sports | 1.63× | ||
| 18 | Halfords | Cars & Mobility | 1.62× | ||
| 19 | Manufacturing | Business & Career | 1.60× | ||
| 20 | Business | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.45× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.78× |
Nissan's target market in United Kingdom covers an estimated 3,148,696 people, concentrated in England and South East.
27.3% of the Nissan audience are female, 72.7% are male, with an average age of 42.0 years.
Nissan fans show strongest brand affinity for Automobiles (2.04×), Business (1.53×), and Toolstation (2.12×) over the country average.
Nissan fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Nissan itself, the audience over-indexes on Business (1.53×), Toolstation (2.12×), SUVs (2.5×), and Transport (1.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Nissan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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