Halfords Audience in United Kingdom
Halfords has an estimated audience of 13,752,303 people in United Kingdom. 27.5% are female, 72.5% are male, average age 46.2. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Kwik Fit, Evans Cycles, Euro Car Parts, Royal Mail, Screwfix.
The average Halfords fan in United Kingdom is 46.2 years old, more male, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Kwik Fit, Evans Cycles, Euro Car Parts, with strongest over-indexing on Kwik Fit (7.49× the country average). Demographically, the Halfords audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Halfords fans
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 46.2 |
| Estimated audience size | 13,752,303 |
Audience persona
The typical Halfords fan in United Kingdom is more male, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Kwik Fit.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,314,228 | 0.9× |
| South East | 1,797,090 | 0.97× |
| Yorkshire and the Humber | 1,420,975 | 1.29× |
| Scotland | 1,127,773 | 0.91× |
| South West | 1,086,315 | 0.96× |
| East of England | 1,078,006 | 0.86× |
| Wales | 974,676 | 1.24× |
| East Midlands | 918,265 | 0.95× |
| West Midlands | 855,038 | 1.45× |
| North West | 744,583 | 0.51× |
| North East | 543,915 | 1.02× |
| Northern Ireland | 399,816 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kwik Fit | 7.49× | Cars & Mobility |
| Evans Cycles | 10.79× | Sports |
| Euro Car Parts | 3.51× | Cars & Mobility |
| Royal Mail | 2.8× | Business & Career |
| Screwfix | 2.5× | Home & Garden |
| Toolstation | 2.31× | Home & Garden |
| Gmail | 2.69× | Internet & Social Media |
| Google Docs | 2.17× | Internet & Social Media |
| Autotrader | 2.05× | Cars & Mobility |
| Premier Inn | 1.74× | Travel & Leisure |
| Superman | 1.51× | Movies & TV |
| The Snowman | 10.4× | Movies & TV |
| Boardman Bikes | 16.97× | Sports |
| B&Q | 1.64× | Shopping |
| Now That's What I Call Music! | 14.27× | |
| TopCashBack | 2.58× | Shopping |
| Blackcircles | 9.94× | Cars & Mobility |
| Google Drive | 1.88× | Technology & Electronics |
| Tesco Mobile | 2.63× | Technology & Electronics |
| Sports Direct | 1.71× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.97 |
| Convenience Orientation | PREMIUM | 1.48 |
| Need for Security | CONSERVATISM | 1.38 |
| Luxury Orientation | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.24 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 91.7% |
| Ireland | 3.4% |
| Netherlands | 0.9% |
See Halfords audiences in other countries
More Cars & Mobility audiences in United Kingdom
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- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
How many fans does Halfords have in United Kingdom?
Halfords has an estimated audience of 13,752,303 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Halfords fans?
27.5% of Halfords fans are female, 72.5% are male, with an average age of 46.2 years.
Which brands do Halfords fans like most?
Halfords fans show strongest brand affinity for Kwik Fit (7.49×), Evans Cycles (10.79×), and Euro Car Parts (3.51×) over the country average.
Where do Halfords fans live in United Kingdom?
Halfords fans in United Kingdom are most concentrated in England (reach 10,314,228), South East (reach 1,797,090), and Yorkshire and the Humber (reach 1,420,975). These three regions account for the largest share of the active audience.
What other brands do Halfords fans also like?
Beyond Halfords itself, the audience over-indexes on Evans Cycles (10.79×), Euro Car Parts (3.51×), Royal Mail (2.8×), and Screwfix (2.5×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Halfords. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.