A data profile of the people who buy, follow and care about Halfords in United Kingdom — modelled from more than twelve digital signal sources. Halfords has an estimated audience of 13,752,303 people in United Kingdom.
The average Halfords fan in United Kingdom is 46.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Kwik Fit, Evans Cycles, Royal Mail, with strongest over-indexing on Kwik Fit (7.49× the country average).
Demographically, the Halfords audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Halfords fan in United Kingdom is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Kwik Fit.
The key figures that characterise the Halfords profile in United Kingdom.
27.5% are female, 72.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 46.2 |
| Estimated audience size | 13,752,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Halfords audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 91.5% |
| Ireland | 3.5% |
| Netherlands | 0.9% |
Where the Halfords audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~900K | 1.45× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.29× | |
| 03 | Wales | ~1M | 1.24× | |
| 04 | North East | ~500K | 1.02× | |
| 05 | South East | ~2M | 0.97× | |
| 06 | South West | ~1M | 0.96× | |
| 07 | East Midlands | ~900K | 0.95× | |
| 08 | Northern Ireland | ~400K | 0.95× | |
| 09 | Scotland | ~1M | 0.91× | |
| 10 | England | ~10M | 0.90× | |
| 11 | East of England | ~1M | 0.86× | |
| 12 | North West | ~700K | 0.51× |
The strongest cross-interests of the Halfords audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boardman Bikes | Sports | 16.97× | ||
| 02 | Now That's What I Call Music! | Brand | 14.27× | ||
| 03 | Evans Cycles | Sports | 10.79× | ||
| 04 | The Snowman | Movies & TV | 10.40× | ||
| 05 | Blackcircles | Cars & Mobility | 9.94× | ||
| 06 | Kwik Fit | Cars & Mobility | 7.49× | ||
| 07 | Nectar | Shopping | 4.33× | ||
| 08 | Euro Car Parts | Cars & Mobility | 3.51× | ||
| 09 | Royal Mail | Business & Career | 2.80× | ||
| 10 | Gmail | Internet & Social Media | 2.69× | ||
| 11 | Tesco Mobile | Technology & Electronics | 2.63× | ||
| 12 | TopCashBack | Shopping | 2.58× | ||
| 13 | Screwfix | Home & Garden | 2.50× | ||
| 14 | Toolstation | Home & Garden | 2.31× | ||
| 15 | Google Docs | Internet & Social Media | 2.17× | ||
| 16 | Autotrader | Cars & Mobility | 2.05× | ||
| 17 | Google Drive | Technology & Electronics | 1.88× | ||
| 18 | B&Q | Shopping | 1.64× | ||
| 19 | Companies House | Politics & Society | 1.64× | ||
| 20 | Superman | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Need for Security | CONSERVATISM | 1.39× | |
| Risk Appetite | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.92× | |
| Pet Ownership | JOY | 0.93× |
Halfords's target market in United Kingdom covers an estimated 13,752,303 people, concentrated in England and South East.
27.5% of the Halfords audience are female, 72.5% are male, with an average age of 46.2 years.
Halfords fans show strongest brand affinity for Kwik Fit (7.49×), Evans Cycles (10.79×), and Royal Mail (2.8×) over the country average.
Halfords fans in United Kingdom are most concentrated in England (reach ~10M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Halfords itself, the audience over-indexes on Evans Cycles (10.79×), Royal Mail (2.8×), Screwfix (2.5×), and Toolstation (2.31×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Halfords. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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