A data profile of the people who buy, follow and care about Škoda Auto in United Kingdom — modelled from more than twelve digital signal sources. Škoda Auto has an estimated audience of 4,693,235 people in United Kingdom.
The average Škoda Auto fan in United Kingdom is 45.2 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, North West, Scotland.
Top brand affinities include Family car, Plug-in hybrid, Hatchback, with strongest over-indexing on Family car (12.3× the country average).
Demographically, the Škoda Auto audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Škoda Auto fan in United Kingdom is more male, around 45.2 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
The key figures that characterise the Škoda Auto profile in United Kingdom.
27.6% are female, 72.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 45.2 |
| Estimated audience size | 4,693,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 37% |
Where the Škoda Auto audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.24× | |
| 02 | Scotland | ~500K | 1.22× | |
| 03 | North West | ~500K | 1.08× | |
| 04 | Northern Ireland | ~200K | 1.08× | |
| 05 | South West | ~400K | 1.07× | |
| 06 | East Midlands | ~300K | 1.04× | |
| 07 | South East | ~600K | 0.96× | |
| 08 | East of England | ~400K | 0.93× | |
| 09 | North East | ~100K | 0.79× | |
| 10 | West Midlands | ~100K | 0.70× | |
| 11 | Yorkshire and the Humber | ~300K | 0.68× | |
| 12 | Greater London | ~400K | 0.67× |
The strongest cross-interests of the Škoda Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 12.30× | ||
| 02 | What Car? | Cars & Mobility | 9.57× | ||
| 03 | Hyundai Tucson | Cars & Mobility | 8.98× | ||
| 04 | Crossover (automobile) | Cars & Mobility | 8.68× | ||
| 05 | Audi Q5 | Cars & Mobility | 8.68× | ||
| 06 | Kia Sportage | Cars & Mobility | 8.56× | ||
| 07 | Volkswagen Tiguan | Cars & Mobility | 8.46× | ||
| 08 | Peugeot 3008 | Cars & Mobility | 8.43× | ||
| 09 | Hybrid electric vehicle | Cars & Mobility | 7.60× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 7.29× | ||
| 11 | Hatchback | Cars & Mobility | 6.63× | ||
| 12 | Car dealership | Cars & Mobility | 4.77× | ||
| 13 | Used car | Cars & Mobility | 4.28× | ||
| 14 | Used Cars | Cars & Mobility | 4.03× | ||
| 15 | Hybrids | Cars & Mobility | 3.86× | ||
| 16 | SUVs | Cars & Mobility | 3.00× | ||
| 17 | Screwfix | Home & Garden | 2.74× | ||
| 18 | Toolstation | Home & Garden | 2.48× | ||
| 19 | Transport | Cars & Mobility | 2.05× | ||
| 20 | Business | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.92× | |
| Need for Security | CONSERVATISM | 1.92× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.53× | |
| Design Affinity | PREMIUM | 0.55× | |
| Extroversion | THRILL | 0.58× |
Škoda Auto's target market in United Kingdom covers an estimated 4,693,235 people, concentrated in South East and North West.
27.6% of the Škoda Auto audience are female, 72.4% are male, with an average age of 45.2 years.
Škoda Auto fans show strongest brand affinity for Family car (12.3×), Plug-in hybrid (7.29×), and Hatchback (6.63×) over the country average.
Škoda Auto fans in United Kingdom are most concentrated in South East (reach ~600K), North West (reach ~500K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Škoda Auto itself, the audience over-indexes on Plug-in hybrid (7.29×), Hatchback (6.63×), Crossover (automobile) (8.68×), and Used car (4.28×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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